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JR’s CM song roundup, including SKISKI and more

When it comes to JR commercials, there are all kinds: ones that showcase beautiful footage of tourist spots around Japan, ones that capture trains in motion, and of course the classic “JR SKISKI” series that appears every winter!

These commercials use music that perfectly matches their imagery—gentle tracks that highlight the beauty of the visuals, or upbeat tunes that convey the exhilarating speed of a train.

Many of the songs featured in the “JR SKISKI” series go on to become beloved winter staples, so there are quite a few standout CM tracks.

In this article, we’ll introduce all the songs that have been used in JR commercials so far.

You’re sure to find those buzzworthy tracks or the ones you heard in a CM and couldn’t get out of your head.

[Including SKISKI] Summary of JR Commercial Songs (21–30)

JR East 'JR SKI SKI' 2019

silverEVE

Shirogane – Eve MV
silverEVE

Eve’s “Shirogane,” chosen as the theme song for JR SKI SKI in 2019–2020, has an easy-to-love, bouncy guitar riff that’s really fun! Its worldview feels like it paints a grand silver landscape, with a sparkling quality that hints at the future to come.

Thinking about moments that will never return, it seems brimming with the youth and brilliant hope that exist in the “now.” It teaches us the importance of raw, all-out feelings and passion—a winter song that clears the heart.

JR West Japan: Move, Curiosity. Towards where curiosity moves.

Starry Smile StoryKobukuro

This is a JR West commercial that presents a range of Kansai travel plans all at once.

It highlights numerous sightseeing attractions—from entertainment and gourmet food to history—and encourages travel to Kansai with the tagline, “Follow where your curiosity leads.” The BGM for the commercial features “Starry Smile Story” by Kobukuro, a duo from Osaka.

Previously performed only at live shows, the song will be released digitally in March 2026, marking the 25th anniversary of their major-label debut.

JR West: "We want to deliver each person's thoughts."

A Gift Without a StampOshiba Hiromi

Kazuo Zaitsu “A Gift Without a Stamp,” covered by Hiromi Oshiwa
A Gift Without a StampOshiba Hiromi

The memorable title doesn’t actually appear in the lyrics, but as you read them, the meaning comes through and the song leaves you with a warm feeling.

This classic was created by Kazuo Zaitsu, the frontman of Tulip and a songwriter who has released countless masterpieces.

It was originally introduced in 1977 on the NHK music program “Uta wa Tomodachi,” and its friendly melody and lyrics resonated widely, making it a huge hit that has since been covered by many artists and bands.

The version featured here was used in JR West’s corporate commercials that aired starting in February 2020, with vocals by Osaka-born singer-songwriter Hiromi Oshiba.

The gentle sound of the acoustic guitar and the soft, kind vocals are truly soothing.

JR East JR SKISKI “Just for now, it’s a blue winter. Slopes” version

winterlustLaura day romance

Laura day romance / winterlust (official music video)
winterlustLaura day romance

Laura day romance’s “winterlust” was chosen as the JR SKISKI commercial song for 2025–2026.

Laura day romance is a three-piece band formed in 2017.

They released this track in January 2026.

The lyrics, which overlay feelings of love onto the deeply snow-covered winter scenery, are striking.

The unhurried tempo and slightly languid female vocals are soothing, making it a song you’ll want to listen to slowly and on repeat.

JR East 'JR SKISKI' 2017

BLIZZARDMatsutōya Yumi

Yumi Matsutoya – BLIZZARD (from “Love in Japan, and Yuming.”)
BLIZZARDMatsutōya Yumi

When it comes to ski songs by Yumi Matsutoya, this one surely comes to mind.

It was first used in the 1987 film “Take Me Out to the Snowland,” and has since been featured multiple times in winter and ski commercials, making it a standard number.

In 2017, to commemorate the 30th anniversary of the film’s release and the 30th anniversary of JR East’s founding, it was selected as the campaign song for “JR SKISKI.” Its refreshingly brisk, exhilarating feel hasn’t faded one bit, even after decades.

JR East “JR SKISKI” 2013

Snow Magic FantasySEKAI NO OWARI

SEKAI NO OWARI “Snow Magic Fantasy”
Snow Magic FantasySEKAI NO OWARI

This song was created as the CM song for JR East’s 2013 “JR SKISKI” campaign.

Incorporating processed sounds of instruments used in classical music, the track has a more pop-oriented finish than SEKAI NO OWARI’s usual sound, and the music video follows suit with a pop vibe.

Directed by Jun Tamukai, who also worked on “RPG,” the MV is even more pop than SEKAI NO OWARI’s usual style.

JR East 'Shinkansen YEAR 2017' — Shinkansen Running Through the Four Seasons (version)

Original songfu mou

JR East Shinkansen YEAR 2017 “Shinkansen Running Through the Four Seasons” 30s
Original songfu mou

This song, used in JR East’s “Shinkansen YEAR 2017” commercial (The Shinkansen Running Through the Four Seasons), is an original track by composer fu_mou, who produces and writes songs for anime and idol groups such as Shiritsu Ebisu Chugaku and Up Up Girls (Kari).

He is also known for his remixes of Yuzu’s “Irotoridori” and Porter Robinson’s “Flicker.” While he specializes in electronica and rock, this CM track stands out for its delicate sound that evokes “wa” and Japan’s distinct four seasons.

It combines a sense of speed with a relaxing comfort—something that would feel right at home playing in a ryokan.