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JR’s CM song roundup, including SKISKI and more

When it comes to JR commercials, there are all kinds: ones that showcase beautiful footage of tourist spots around Japan, ones that capture trains in motion, and of course the classic “JR SKISKI” series that appears every winter!

These commercials use music that perfectly matches their imagery—gentle tracks that highlight the beauty of the visuals, or upbeat tunes that convey the exhilarating speed of a train.

Many of the songs featured in the “JR SKISKI” series go on to become beloved winter staples, so there are quite a few standout CM tracks.

In this article, we’ll introduce all the songs that have been used in JR commercials so far.

You’re sure to find those buzzworthy tracks or the ones you heard in a CM and couldn’t get out of your head.

[Including SKISKI] Summary of JR Commercial Songs (21–30)

JR East 'JR SKISKI' 2015

MemoriesMAN WITH A MISSION

MAN WITH A MISSION 『Memories』
MemoriesMAN WITH A MISSION

Originally created as the 2015 commercial song for JR East’s “JR SKISKI,” this track was initially planned for digital release only.

However, due to a large number of requests for a CD, it was released as a limited edition of 10,000 copies in early 2016.

Although it’s a ski-themed commercial, the song has an appealing quality that feels like more than just that.

Every year, the JR East “JR SKISKI” commercial songs are distinctive, and many people likely look forward to seeing what kind of track will be chosen.

JR West Japan Smart EX “At home or at the office” version

OriginalKaji Yūki

These days, it’s a convenient world where you can easily make Shinkansen online reservations right from your smartphone.

One of the services that lets you quickly book online for the Tokaido and Sanyo Shinkansen is “Smart EX.” Many people were probably curious about the platypus mascot Ico-chan from JR West’s IC card “ICOCA”—with that unusually smooth voice—and the song featured in the “Smart EX” commercial, the “At Home or at the Office” version that began airing in March 2020.

Anime fans might recognize it right away, but the voice and singing are by popular voice actor Yuki Kaji.

He has starred in many hit anime, and in his private life, he’s known for marrying fellow popular voice actor Ayana Taketatsu in 2019.

Of course, the song is an original track made for the commercial, and its charming melody and straightforward lyrics are exactly what you’d expect from a catchy jingle.

JR East 'JR SKI SKI' 2019

silverEVE

Shirogane – Eve MV
silverEVE

Eve’s “Shirogane,” chosen as the theme song for JR SKI SKI in 2019–2020, has an easy-to-love, bouncy guitar riff that’s really fun! Its worldview feels like it paints a grand silver landscape, with a sparkling quality that hints at the future to come.

Thinking about moments that will never return, it seems brimming with the youth and brilliant hope that exist in the “now.” It teaches us the importance of raw, all-out feelings and passion—a winter song that clears the heart.

JR West: "We want to deliver each person's thoughts."

A Gift Without a StampOshiba Hiromi

Kazuo Zaitsu “A Gift Without a Stamp,” covered by Hiromi Oshiwa
A Gift Without a StampOshiba Hiromi

The memorable title doesn’t actually appear in the lyrics, but as you read them, the meaning comes through and the song leaves you with a warm feeling.

This classic was created by Kazuo Zaitsu, the frontman of Tulip and a songwriter who has released countless masterpieces.

It was originally introduced in 1977 on the NHK music program “Uta wa Tomodachi,” and its friendly melody and lyrics resonated widely, making it a huge hit that has since been covered by many artists and bands.

The version featured here was used in JR West’s corporate commercials that aired starting in February 2020, with vocals by Osaka-born singer-songwriter Hiromi Oshiba.

The gentle sound of the acoustic guitar and the soft, kind vocals are truly soothing.

JR East 'JR SKISKI' 2017

BLIZZARDMatsutōya Yumi

Yumi Matsutoya – BLIZZARD (from “Love in Japan, and Yuming.”)
BLIZZARDMatsutōya Yumi

When it comes to ski songs by Yumi Matsutoya, this one surely comes to mind.

It was first used in the 1987 film “Take Me Out to the Snowland,” and has since been featured multiple times in winter and ski commercials, making it a standard number.

In 2017, to commemorate the 30th anniversary of the film’s release and the 30th anniversary of JR East’s founding, it was selected as the campaign song for “JR SKISKI.” Its refreshingly brisk, exhilarating feel hasn’t faded one bit, even after decades.

JR East “JR SKISKI” 2013

Snow Magic FantasySEKAI NO OWARI

SEKAI NO OWARI “Snow Magic Fantasy”
Snow Magic FantasySEKAI NO OWARI

This song was created as the CM song for JR East’s 2013 “JR SKISKI” campaign.

Incorporating processed sounds of instruments used in classical music, the track has a more pop-oriented finish than SEKAI NO OWARI’s usual sound, and the music video follows suit with a pop vibe.

Directed by Jun Tamukai, who also worked on “RPG,” the MV is even more pop than SEKAI NO OWARI’s usual style.

JR Central: Supporting 'Let’s Go Meet.' “It’s not just that we’re gathering.” (version)

Let’s go see (someone).UA

UA – Let's Go Meet (Official Audio)
Let's go see (someone).UA

People boarding the Shinkansen to head to all kinds of event venues—music concerts, comedy shows, baseball games—are shown alongside the charged atmosphere at those venues.

The commercial conveys the message that they’re not just going to a venue or a gathering; they’re going to meet someone.

It’s a lovely expression that makes you feel as if the distance between you and your favorite performer has suddenly grown much smaller.

The background music is an instrumental brass arrangement of UA’s “Ai ni Ikou” (Let’s Go Meet).

Its flowing melody really sticks in your head after just one listen.