[Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
Kirin beer has long been a beloved drink for many people, hasn’t it?
We researched the popular commercial songs that have been featured in those ads!
When you think of Kirin beer commercials, which CM song comes to mind?
This time, we carefully selected tracks based on feedback from music fans sent to our site.
We’ll introduce them together with CM videos that bring out the full appeal of beer!
We’ve gathered a wide range—from the latest to nostalgic classics—so please take a look!
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[All-Time Collection] Popular Kirin Beer Commercial Tracks and Jingles (1–10)
Heroineback number
This commercial conveys the refreshing taste of Tanrei Green Label through a unique world: a jukebox set in nature.
When Mikako Tabe discovers the jukebox and presses the “Snow” button, the gentle singing voice of Iyori Shimizu from back number begins to play.
Even the depiction of light emerging within the calm natural setting evokes a relaxed atmosphere.
The song performed in this gentle ambiance is back number’s “Heroine.” It’s a ballad that unfolds with a soft band sound, and the soaring vocals layered on top convey an uplifting, positive mood.
Soul Bossa NovaQuincy Jones
The Kirin Beer “Tanrei Platinum Double” commercial that uses Quincy Jones’s “Soul Bossa Nova.” This track really sticks in your head, doesn’t it? Even after just one listen, it makes quite an impact—the bossa nova rhythm and passionate performance feel so pleasant.
Dschinghis KhanDschinghis Khan
The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.
They’re fully enjoying their meal with the happy combination of meat, rice, and beer.
The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.
[All-Time Collection] Popular Kirin Beer CM Songs and Commercial Tunes (11–20)
Conscientious Theory (Original Acoustic ver.)RADWIMPS
The song featured in this story-style commercial is RADWIMPS’ classic “Yushinron.” A boldly used acoustic arrangement of this masterpiece is featured.
Combined with the lush natural imagery—like the green label of Tanrei Green Label—and the appearance of a mysterious jukebox, it feels like a movie.
CENTERFOLDOda Yusuke Brass Band
The actor appearing in the energetic Kirin Nodogoshi Nama commercial is Kenta Kiritani.
His cheerful personality and this music are a perfect match, aren’t they? The song is “CENTERFOLD,” performed by Yusuke Oda’s brass band.
This lively fanfare really lifts your spirits!
Heroine (Acoustic Version)back number
The commercial for Tanrei Green Label, with its focus on the color green, felt like a movie.
The acoustic version of “Heroine” is also fantastic.
The worldview of the lyrics—about the girl who smiles at the beauty of the snow being his own heroine—somehow feels in tune with the commercial, making it a song I want to listen to over and over.
Come to think of it, there was something like snow falling in the commercial too.
I’m YoursJason Mraz
Jason Mraz’s “I’m Yours” is used in Kirin’s “Grand Kirin” commercial.
This light and happy song pleasantly elevates the ad.
Because it’s gentle and soothing, it nicely captures the joyful feeling of enjoying a beer.