[Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
When it comes to Kirin Beer commercials, the refreshing visuals are truly memorable.And above all, many of you have probably found yourselves wondering, “Who’s singing this song?”In this article, we’ll introduce a wide range of tracks used in Kirin Beer ads.Along with popular songs by Japanese artists, we’ve also picked out many classic Western tunes that will make you think, “This is the quintessential beer commercial song!”If there’s a track you heard in a commercial that piqued your interest, be sure to look for it in the article.
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[All-Time Collection] Popular Kirin Beer Commercial Tracks and Jingles (1–10)
SeptemberEarth, Wind & Fire
This is a commercial introducing that Hon-Kirin won many awards at international contests.
At the beginning, Yosuke Eguchi pours Hon-Kirin into a glass and is shown drinking it deliciously.
Matching the footage, the narration, framed as a letter to Mr.
Eguchi, tells that it received as many as 11 awards at international contests.
It’s a commercial that clearly conveys that Hon-Kirin is a beer that’s excellent in both name and reality.
frecklesNEW!Tatamino Ayaka (Homecomings)
This is a commercial introducing Kirin’s Greens Free, conveying a sense of refreshment by overlaying it with beautiful natural scenery.
It features Alice Hirose enjoying Greens Free in nature, and the fresh visuals also communicate the reassurance of a non-alcoholic beverage.
Enhancing the mood of the footage is the song “Sobakasu,” sung by Ayaka Tatono of Homecomings.
Compared to the original by JUDY AND MARY, this arrangement stands out for its breeziness, and its bright structure evokes an image of moving forward with a positive attitude.
Dschinghis KhanDschinghis Khan
The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.
They’re fully enjoying their meal with the happy combination of meat, rice, and beer.
The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.
[All-Time Collection] Popular Kirin Beer CM Songs and Commercial Tunes (11–20)
Heroineback number
This commercial conveys the refreshing taste of Tanrei Green Label through a unique worldview: a jukebox in nature.
Mikako Tabe discovers the jukebox and presses the “Snow” button, and the gentle singing voice of back number’s Iyori Shimizu can be heard.
Within the tranquil natural setting, the depiction of light emerging also evokes a relaxed atmosphere.
The song being performed in that gentle ambiance is back number’s “Heroine.” The original track is a ballad that unfolds with a calm band sound, and the soaring vocals layered over it convey a positive mood.
Que sera, seraMrs. GREEN APPLE
It’s a charming commercial featuring the three members of Mrs.
GREEN APPLE appearing in miniature.
Many fans were probably captivated by the sight of the trio cheerfully cleaning a can of Tanrei Green Label together.
The background music is an acoustic version of one of their signature songs, “Que Sera Sera.” With a calmer arrangement than the original, it’s the kind of performance that makes you fall in love with their vocals.
Cartoon HeroesNEW!AQUA
This is a series of commercials celebrating Lager Zero surpassing 20 million bottles shipped and showcasing its great taste.
Each spot impressively focuses on different elements—the retail display, the beer itself, the logo, and the people drinking it.
By deliberately narrowing the elements, the result is a stylish, impactful commercial.
The BGM features Aqua’s 2000 release “Cartoon Heroes,” a comfortable, melodious track woven with vibrant vocals.
frecklesNEW!JUDY AND MARY
It shows Alice Hirose pouring beer, cooled in a river deep in the forest, into a glass and drinking it with obvious enjoyment.
The narration emphasizes that non-alcoholic beer isn’t merely a substitute for beer, and clearly presents the appeal of Greens Free.
For the BGM, a cover of “Sobakasu,” one of JUDY AND MARY’s signature songs released in 1996, is used.
While the catchy, exhilarating melody feels pleasant, the lyrics depict the bittersweet emotions following a heartbreak.