[Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
Kirin beer has long been a beloved drink for many people, hasn’t it?
We researched the popular commercial songs that have been featured in those ads!
When you think of Kirin beer commercials, which CM song comes to mind?
This time, we carefully selected tracks based on feedback from music fans sent to our site.
We’ll introduce them together with CM videos that bring out the full appeal of beer!
We’ve gathered a wide range—from the latest to nostalgic classics—so please take a look!
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- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
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- The enduring appeal of timeless songs! A roundup of KIRIN FIRE’s all-time CM (commercial) songs
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
[Historic Collection] Popular Kirin Beer Commercial Songs (21–30)
Broken-winged angelNakamura Ayumi
With the use of Ayumi Nakamura’s “Tsubasa no Oreta Angel ,” the commercial featured a highly impactful song.
This tie-in also boosted sales.
Her distinctive husky voice conveyed a very appealing sense of strength.
The happoshu “Kirin Strong Seven,” with an alcohol content of 7%, perfectly matched the image sought by its target consumers.
Cartoon HeroesAQUA
This memorable commercial for non-alcoholic Lager Zero was created in collaboration with the drama “Kodoku no Gourmet.” Goro Inogashira, played by Yutaka Matsushige, is characterized as someone who can’t drink alcohol.
In the ad, we see Goro visiting a restaurant that serves alcohol but also offers delicious food.
A message from the ad’s producer appears, addressed to Matsushige, who has long portrayed the teetotaler Goro Inogashira: “We should have reached out to you sooner.” It then shows Matsushige enjoying a Lager Zero.
The song that plays in the latter half of the commercial is “Cartoon Heroes” by the Danish group Aqua, notable for its poppy, catchy melody and bright, polished production.
I want to become the wind.THE BOOM
This commercial depicts Teruyoshi Uchimura and Ren Meguro enjoying a meal, while captures of clear skies and a refreshing breeze enhance the fun and deliciousness.
The smiles they share as they look back on the past year, along with the sunny wind, leave a strong impression, and their positive conversation evokes a sense of crisp, refreshing flavor.
The song that further highlights the cheerful atmosphere portrayed in the footage is “Kaze ni Naritai.” Its upbeat, sing-along arrangement is the key point, conveying a determination to fully enjoy a happy moment together.
La La LoveAnimal Island
Here’s the Smirnoff Ice “With Your Usual Crew and Smirnoff” spot.
When you think of Smirnoff, you can’t help but picture parties, clubs, and live houses—it’s a staple.
This one is packed with that vibe, and as expected, the music is fantastic.
It features a track by the indie pop band Animal Island, which pairs perfectly with the Japanese narration!
SKY HIGHjigsaw
The song playing in Kirin’s “Smooth” commercial series is “SKY HIGH” by Jigsaw, a British band that was active in the ’90s.
Since it’s been used in the commercials for many years, it’s a tune that many people in Japan are probably quite familiar with.
Its piercing freshness makes it a really pleasant number.
Les Champs-ÉlyséesJoe Dassin
It’s a special-feeling commercial showing people enjoying Ichiban Shibori with a variety of dishes.
The ad aired toward the end of 2025 and features a memorable, year-end party vibe.
Eat, drink, chat—Ichiban Shibori is presented as the perfect match for those happy moments.
The BGM is a parody of “Les Champs-Élysées,” familiar from Ichiban Shibori commercials.
The lyrics roll out one feast after another—shabu-shabu, yakiniku, crab, sukiyaki, and more—expressing the joy of everyone enjoying them together.
I want to become the wind.
This commercial showcases, through the appearances of Teruyoshi Uchimura and Ren Meguro, how the refreshing taste of Kirin Harekaze is perfect for enriching everyday life.
As Uchimura and Meguro look back on the past year, their smiles and conversation, paired with enjoying Harekaze, convey how it supports the fun in life.
The song that further highlights the positive mood depicted in the visuals is Kaze ni Naritai.
While the original track has a lively, festival-like feel, the commercial features a gentle arrangement that conveys a calm, refreshing atmosphere.