Kirin commercial. The ad is appealing for its carefully curated song selection!
Speaking of Kirin, they offer a wide range of beverages—from soft drinks like coffee, tea, and carbonated drinks to alcoholic options such as beer and chuhai.
You’ve probably often seen Kirin commercials on TV or video platforms, and maybe some have really stuck with you.
In this article, we’ll showcase a whole lineup of Kirin commercials!
Many Kirin ads are especially appealing for their carefully selected BGM, so we’ll also cover details about the songs used.
Be sure to check it out.
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Kirin commercials. The charm lies in their carefully curated song choices! (71–80)
Kirin Beverage FIRE “Fishing Port” VersionYuriko Ishida

One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.
It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.
The commercial conveys FIRE’s desire to be a source of comfort for working people.
The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.
The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.
Kirin Beer Hyoketsu Sugar-Free: “Almighty” Version / “Lucky” Version / “Yakiniku (Grilled Meat)” VersionAsami Mizukawa, Hayato Isomura



In this commercial where Asami Mizukawa and Hayato Isomura discuss the appeal of KIRIN Hyoketsu Muto (unsweetened), Mizukawa highlights its clear flavor that pairs well with any meal, while Isomura emphatically praises its crispness that goes perfectly with grilled meat.
The background music features Barry Manilow’s 1978 release “Copacabana,” a piece often performed by wind ensembles, so many of you may find it sounds familiar.
Kirin Beverage FIRE One Day “Ignite Your Heart – Daiki Tsuneta” VersionDaiki Tsuneta

This cool commercial with the catchphrase “Ignite Your Heart,” which ties into the product name, is for the canned coffee brand FIRE.
It features Daiki Tsuneta of King Gnu, showing him at work on music production.
His expressions and gestures add to the mood, making it a ruggedly stylish piece of film.
Many of you may have seen this CM on TV or video sites and found it memorable.
The background music is King Gnu’s 2019 release Hikoutei (Airship).
Riding on a powerful performance, the song delivers the message “Forge ahead without fear,” and as you listen, you can feel courage and fighting spirit well up inside.
Kirin Beer Tanrei Green Label 2003

From the scenes of a race where participants compete in speed while giving piggyback rides, it conveys a sense of freshness and fun.
The fact that Green Label has 70% less sugar is clearly highlighted by the physiques of the men striving in the competition.
Because of their builds, the race progresses at a leisurely pace, which also gives the video a relaxed atmosphere.
Kirin Beer Tanrei Green Label ‘Who Is It? (It’s the Oizumi Band)’ VersionYo Oizumi, Erika Mori

This commercial depicts Yo Oizumi and Erika Mori enjoying a fun time with friends, while also highlighting how Green Label supports those relaxing moments.
The sight of friends wearing Yo Oizumi-themed headgear is memorable, and the lively movement of the “Oizumi Band” further emphasizes the fun.
The phrases “Ii n da yo” and “Green da yo,” delivered along with the performance, also help underscore the light, easygoing feel.
Kirin Beer Tanrei Green Label “Who is that? (There are so many Masked Guys)” version / “Who is that? ‘I’m Masked Guy’” version / “Who is that? (Mask Off)” version / “Who is that? (It’s Mori-chan)” versionYo Oizumi, Erika Mori




This commercial portrays a performance set against a refreshing natural landscape, depicting a relaxing moment brought about by the freshness of Green Label.
As Yo Oizumi and Erika Mori happily play music together, a person wearing a Yo Oizumi mask appears and joins the performance.
Despite being bewildered by the various ways this character appears and the fact that no one knows who it is, they continue to play with smiles, effectively conveying a sense of fun.
Kirin Beer Tanrei Green Label “Making Up” Versionstorm

This commercial depicts the members of Arashi playing in nature and conveys that Green Label enhances the fun.
The key point is the use of the verb pattern ending in “-ru,” and by lining up words that fit this pattern, it portrays the various happenings that occur during play.
In the midst of minor mishaps, we spot Jun Matsumoto sitting out and drinking Green Label, which leads into a development where everyone enjoys Green Label together, culminating in making up in a relaxed setting.
As it’s about fun times with friends, it really conveys a sense of relaxation as well.


