Kirin commercial. The ad is appealing for its carefully curated song selection!
Speaking of Kirin, they offer a wide range of beverages—from soft drinks like coffee, tea, and carbonated drinks to alcoholic options such as beer and chuhai.
You’ve probably often seen Kirin commercials on TV or video platforms, and maybe some have really stuck with you.
In this article, we’ll showcase a whole lineup of Kirin commercials!
Many Kirin ads are especially appealing for their carefully selected BGM, so we’ll also cover details about the songs used.
Be sure to check it out.
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Kirin commercial. The charm lies in the commercials’ carefully chosen music selections! (51–60)
Kirin Beer Hyoketsu Mottainai “Obanazawa Watermelon” Version
The Hyoketsu mottainai series uses fruit that can’t be shipped because it falls outside standards—even though the taste is the same.
The 2025 release is a chu-hi made with Obanazawa watermelon.
In the commercial, they highlight how juicy and sweet the watermelon is, showing vivid images of bright red fruit.
It’s a CM that clearly conveys not only how delicious it is, but also that it’s an eco-friendly product that helps reduce food waste.
Kirin Beverage FIRE ONE DAY “Amazingly Delicious” VersionHiroki Hasegawa
This commercial introduces Kirin’s ONEDAY series from the Fire brand, highlighting how its rich aroma and great taste last.
Actor Hiroki Hasegawa shares his impressions after drinking it, and his expressions convey how impressed he is by the delicious flavor and aroma that you wouldn’t expect from a plastic bottle.
The fact that he’s surprised yet smiling is an important point as well, emphasizing the sense of exhilaration that comes with the great taste.
Kirin Beverage FIRE ONEDAY BLACK “The Big One Arrives” VersionMatsuko Deluxe
This commercial promotes the launch of a larger size of Fire’s ONEDAY BLACK and depicts how you can enjoy even more deliciousness.
As a large counterpart to ONEDAY BLACK, Matsuko Deluxe appears, powerfully expressing both the sorrow that it didn’t exist until now and the joy that it will be available from here on.
A key point is the moment they turn serious as they savor the taste, conveying surprise at the quality of the flavor.
Kirin Beverage FIRE Black “Appearance” VersionRyuichi Sakamoto
This commercial highlights the launch of Black in Kirin’s FIRE lineup, conveying confidence through the phrase “changing common sense.” In the ad, Ryuichi Sakamoto drinks it and shares his thoughts—just the single word “I like it,” which, in its simplicity, suggests real depth.
After taking a sip, he shows a slight smile and drinks again, a flow that makes it clear he’s satisfied with the quality.
Kirin commercials. The appeal lies in the carefully selected music! (61–70)
Kirin Beverage FIRE Freshly Ground Low-Sugar “Debut” EditionYuya Yagira
The FIRE Freshly Ground Low Sugar commercial, “Debut,” is a spot that conveys the product’s deliciousness in a simple and straightforward way.
Actor Yuya Yagira appears, takes a sip of the freshly ground low-sugar coffee, and says just one word: “Yabai!” There’s no concrete description of the flavor, but it’s precisely that single word that gets the appeal across, isn’t it?
Kirin Beverage FIRE ONEDAY BLACK “Tastes great even at room temperature” versionMatsuko Deluxe
This commercial promotes the fact that FIRE’s ONEDAY Black stays delicious even at room temperature, a state often associated with a drop in flavor.
Because the taste lasts, it supports you solidly throughout the day, helping you push forward with strength—depicted through the presence of Kenta Kiritani.
The song that underscores the power of this footage, which portrays such hard work, is the familiar series theme, “To Feel The Fire.” Its blend of gentle instrumentation and vocals that gradually build in intensity is striking, conveying a passion that slowly heats up the heart.
Kirin Beverage FIRE: “FIRE People — Igniting the Working You” (Commercial)Kenta Kiritani
In the memorable “FIRE Person – Ignite the Working You” spot, whose title ties into the product name, the creators clearly convey who they want to drink this beverage.
In the commercial, Kenta Kiritani appears as a salaryman, shown getting fired up by drinking FIRE.
The phrase “ignite the working you” is striking and compelling, isn’t it? The background music features Kiritani’s cover of “To Feel The Fire,” the FIRE commercial song originally crafted by Stevie Wonder.