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Kirin commercials: A collection of ads drawing attention for their performers and songs

Have you ever found yourself captivated by a Kirin commercial that happened to catch your eye on TV or a video site?Known for a wide range of products—from beer to soft drinks—Kirin keeps leaving a lasting impression with commercials that emphasize beautiful visuals and strong storytelling.In this article, we’ll showcase a selection of Kirin commercials all at once.We’ve also compiled information about the featured performers and the background music.If there’s a commercial you noticed somewhere and were curious about, be sure to check out the article.

Kirin commercials: A collection of ads that garnered buzz for their cast and songs (71–80)

Kirin Beverage FIRE “To My Son” EditionYosuke Eguchi

Kirin Beverage FIRE 'To My Son' Yosuke Eguchi

This commercial features Yosuke Eguchi appearing as a father, speaking to his son about the pride he takes in his work.

He says, “Dad doesn’t hit home runs,” and explains that he’s proud to play a behind-the-scenes, supportive role.

Many people likely resonated with his words and found them encouraging.

The background music is a cover of “Seasons of Love,” a song from the Broadway musical Rent.

Its beautiful melody is striking, and the choral singing gives it a grand, uplifting feel.

Kirin Beverage FIRE “Convenience Store Clerk” Version / “Traffic Security Guard” VersionYuriko Ishida

Two spots: Yuriko Ishida commercials for Kirin FIRE — “Convenience Store Clerk” and “Traffic Security Guard.”

This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.

Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.

The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.

Kirin Beverage FIRE “Winter Plateau” EditionYuriko Ishida

Yuriko Ishida’s words touch the heart. FIRE commercial: “Winter Hilltop” edition

This commercial features Yuriko Ishida offering words of appreciation to everyone who works.

When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.

The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.

Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.

Kirin commercials: A collection of ads that drew attention for their cast and songs (81–90)

Kirin Beverage FIRE “Fishing Port” VersionYuriko Ishida

Kirin FIRE: The Soothing Yuriko Ishida “Fishing Port” Edition – 15 seconds

One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.

It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.

The commercial conveys FIRE’s desire to be a source of comfort for working people.

The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.

The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.

Kirin Beverage FIRE One Day “Ignite Your Heart – Daiki Tsuneta” VersionDaiki Tsuneta

[Subtitle] FIRE One Day “Ignite Your Heart – Daiki Tsuneta Edition” 15 seconds

This cool commercial with the catchphrase “Ignite Your Heart,” which ties into the product name, is for the canned coffee brand FIRE.

It features Daiki Tsuneta of King Gnu, showing him at work on music production.

His expressions and gestures add to the mood, making it a ruggedly stylish piece of film.

Many of you may have seen this CM on TV or video sites and found it memorable.

The background music is King Gnu’s 2019 release Hikoutei (Airship).

Riding on a powerful performance, the song delivers the message “Forge ahead without fear,” and as you listen, you can feel courage and fighting spirit well up inside.

Kirin Beverage Kirin Plasma Lactic Acid Bacteria “Inventing Health” VersionYuki Amami

Kirin Plasma Lactobacillus “Inventing Health” Version – 30 Seconds

This commercial introduces the astonishing figure that as many as 54 million people couldn’t stay healthy last winter, and then recommends immune care with plasma lactic acid bacteria.

Seeing the catchphrase “Inventing health,” which is also the title of the commercial, really raises expectations that it must be highly effective.

Kirin Beer Tanrei Green Label 2003

[Nostalgic Commercial] Tanrei Green Label – Kirin Beer – 2003 – Retro Japanese Commercials

From the scenes of a race where participants compete in speed while giving piggyback rides, it conveys a sense of freshness and fun.

The fact that Green Label has 70% less sugar is clearly highlighted by the physiques of the men striving in the competition.

Because of their builds, the race progresses at a leisurely pace, which also gives the video a relaxed atmosphere.