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Kirin commercial. The ad is appealing for its carefully curated song selection!

Speaking of Kirin, they offer a wide range of beverages—from soft drinks like coffee, tea, and carbonated drinks to alcoholic options such as beer and chuhai.

You’ve probably often seen Kirin commercials on TV or video platforms, and maybe some have really stuck with you.

In this article, we’ll showcase a whole lineup of Kirin commercials!

Many Kirin ads are especially appealing for their carefully selected BGM, so we’ll also cover details about the songs used.

Be sure to check it out.

Kirin commercial. The charm lies in its carefully curated song selection! (31–40)

Kirin Beverage: “Joy That Connects—Smiles Linked by Soccer”

Kirin: Joy Connects Us – Smiles Brought Together by Soccer (60 seconds)

This commercial expresses Kirin’s longstanding support for soccer and speaks to the feelings behind it.

The key point is the smiles of the many different people involved in soccer, conveying the desire to keep supporting those smiles.

It’s imagery that radiates warmth, showing smiles spreading in many forms.

Further highlighting the kindness embedded in the visuals is Joe Hisaishi’s “Summer.” The gentle tones of piano and strings are especially memorable, and they also create a relaxed atmosphere.

Kirin Beer Killingood Ale “Mr. Omori’s Feelings” VersionMotoki Omori

Killing Good Ale: Omori-san’s Thoughts – 30 seconds

This is an introductory commercial for Kirin Good Ale, a new product from Kirin Beer launching in October 2025, featuring Motoki Omori of Mrs.

GREEN APPLE.

He talks about his thoughts while creating the song written specifically for this commercial, and the excitement that comes with new beginnings.

The background music is that newly written track, titled “GOOD DAY.” It’s a gentle, life-affirming song that carries a message of taking life at an easy pace.

It’s a fun track everyone can sing along to with a cheerful “la la la.”

Kirin Beer Lager Zero “ICON Teaser” Version

Lager Zero 'ICON' Teaser 15-sec

This commercial announces the launch of Lager Zero from Kirin Beer, using dynamic visuals to heighten anticipation.

It highlights the completion of the logo, and with the bold choice to show nothing else, it powerfully conveys the message: look forward to what’s coming.

The song that further accentuates the energy of the footage and the excitement of something new beginning is Aqua’s “Cartoon Heroes.” Its layered sounds and vocals create a lively atmosphere, expressing the sense that something fun is about to start.

Kirin Beer Kirin Ichiban Shibori “Father and Daughter at the Family Home” VersionShinichi Tsutsumi, Haruka Fukuhara

Kirin Ichiban Shibori - Father and Daughter at the Family Home, 30 seconds

This commercial portrays a gentle interaction between a father and daughter at their family home, highlighting the delicious taste of beers like Kirin Ichiban Shibori.

The warm smiles exchanged by Shinichi Tsutsumi and Haruka Fukuhara, who play the parent and child, clearly convey how beer helps foster relaxation.

The song “Les Champs-Élysées” further emphasizes the ad’s calm, relaxed atmosphere.

Arranged without vocals and centered on brass instruments, its bright tones communicate a sense of joy and warmth.

Kirin Beer Killing Good Ale “Ayase’s Feelings” VersionHaruka Ayase

Kiringood Ale Ayase-san’s Feelings Version 30-Second

Haruka Ayase looks back on words her mother often told her and says she’s excited to see people smile when they drink this beer.

Catchy phrases like “a beer like the sun” and “a completely new Kirin beer” follow one after another, building anticipation.

Above all, what’s most striking is how she herself looks more excited than anyone, with a thrilled expression as she looks forward to it.

Kirin commercial. The charm lies in its carefully curated song selection! (41–50)

Kirin Beer Hanayoi: Autumn’s Best Face — “Yuki Yoda” Version / “Mizuki Yamamoto” VersionYoda Yūki, Yamamoto Mizuki

This commercial promotes how well Kirin Hana-Yoi fits joyful autumn moments, conveyed through the smiles of Yuki Yoda and Mizuki Yamashita.

It portrays how the light fizz and fruity deliciousness make time with friends and moments savoring autumn flavors even more enjoyable.

Further highlighting the relaxed, everyday atmosphere depicted on screen is the song Utopia by imase.

With its delightfully bouncy rhythm and airy vocals, the track conveys a clear sense of fun.

Kirin Beer Kirin Ichiban Shibori 10 Seconds, Please: “Sushi” Version / “Chinese” VersionTomoya Nakamura, Shinichi Tsutsumi

This commercial features Shinichi Tsutsumi popping up between scenes of Tomoya Nakamura waiting after ordering a beer at a sushi restaurant and a Chinese restaurant.

Saying, “Give me 10 seconds!” he introduces the appeal of Kirin Ichiban Shibori.

Once you hear the briskly delivered secrets behind its great taste, you’ll be itching to have an Ichiban Shibori right away!