Kirin commercial. The ad is appealing for its carefully curated song selection!
Speaking of Kirin, they offer a wide range of beverages—from soft drinks like coffee, tea, and carbonated drinks to alcoholic options such as beer and chuhai.
You’ve probably often seen Kirin commercials on TV or video platforms, and maybe some have really stuck with you.
In this article, we’ll showcase a whole lineup of Kirin commercials!
Many Kirin ads are especially appealing for their carefully selected BGM, so we’ll also cover details about the songs used.
Be sure to check it out.
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Kirin commercials. The appeal lies in the carefully selected music! (61–70)
Kirin Beverage FIRE Cafe Deli “Birthday” Version
This commercial showcases CAFE Deli, a flavored latte developed as a spin-off of Kirin’s Fire brand, by highlighting it through everyday scenes.
It portrays CAFE Deli as a reward to oneself in daily life, conveying a rich taste that also resonates with the desire to feel stylish.
The relaxed atmosphere of these ordinary, day-to-day moments is accentuated by a song from Chatmonchy.
The light, breezy sound and vocals express the idea of overcoming small everyday troubles with positivity.
Kirin Beverage FIRE “The Moment the Spark Ignites”Kenta Kiritani
This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.
It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.
The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.
The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.
Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.
Kirin Beverage FIRE – Ignite Your Heart: ‘Zaccheroni’s Next Life’ VersionAlberto Zaccheroni
This is about Alberto Zaccheroni, who also served as the head coach of Japan’s national soccer team, talking about how he would live in the present if he could go back to the past.
Even if he has regrets as a player, he has none as a coach; his claim that he always gives his all as a coach conveys a strong sense of determination.
The video has a cool image of him heading toward the coach’s field with a flare in hand.
The music that further accentuates that strength and cool atmosphere is “Seasons of Love.” Known as a featured song from the musical Rent, its grand development when the chorus hits feels like the skies clearing, revealing a positive emotion—like hope for what’s to come.
Kirin Beverage FIRE Ignite Your Heart “To Father” Edition
This video depicts the budding understanding of a father once disliked, as the protagonist faces their work—conveying a sense of family bonds as well.
As they approach the age their father once was, they realize his greatness and resolve to become like him, a powerful determination that comes through clearly.
The appearance of Fire also underscores the crisp, refreshing quality that helps switch one’s mindset.
The song that further amplifies the video’s strong atmosphere is “Seasons of Love.” Featured in the musical Rent, its structure—building strength as it moves toward the chorus—conveys a bright, positive feeling with clarity.
Kirin Beverage FIRE “To My Son” EditionYosuke Eguchi
This commercial features Yosuke Eguchi appearing as a father, speaking to his son about the pride he takes in his work.
He says, “Dad doesn’t hit home runs,” and explains that he’s proud to play a behind-the-scenes, supportive role.
Many people likely resonated with his words and found them encouraging.
The background music is a cover of “Seasons of Love,” a song from the Broadway musical Rent.
Its beautiful melody is striking, and the choral singing gives it a grand, uplifting feel.
Kirin Beverage FIRE “Convenience Store Clerk” Version / “Traffic Security Guard” VersionYuriko Ishida
This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.
Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.
The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.
Kirin Beverage FIRE “Winter Plateau” EditionYuriko Ishida
This commercial features Yuriko Ishida offering words of appreciation to everyone who works.
When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.
The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.
Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.