Kirin commercial. The ad is appealing for its carefully curated song selection!
Speaking of Kirin, they offer a wide range of beverages—from soft drinks like coffee, tea, and carbonated drinks to alcoholic options such as beer and chuhai.
You’ve probably often seen Kirin commercials on TV or video platforms, and maybe some have really stuck with you.
In this article, we’ll showcase a whole lineup of Kirin commercials!
Many Kirin ads are especially appealing for their carefully selected BGM, so we’ll also cover details about the songs used.
Be sure to check it out.
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Kirin commercial. The charm lies in its carefully curated song selection! (41–50)
Kirin Beer Hyoketsu: Summer Festival PreparationMayu Hotta
This commercial portrays Mayu Hotta working hard to prepare for a summer festival and her interactions with the people around her, while also highlighting the refreshing appeal of Hyoketsu.
As she chats with her childhood friend with a smile and the preparations for the food stalls progress enjoyably, it conveys the heat and freshness of summer, along with the mounting excitement as the event approaches.
Further accentuating the cheerful atmosphere of the visuals is the song “Sainara” by Arata Manako.
Its light, acoustic sound—tinged with a sense of busyness—and the brisk, fast-paced vocals amplify the feeling of exhilaration.
Kirin commercial. The charm lies in the commercials’ carefully chosen music selections! (51–60)
Kirin Beer Hyoketsu Sugar-Free: ‘The Great Things About Being Sugar-Free’ EditionAsami Mizukawa, Hayato Isomura
This commercial boosts your desire to give sugar-free Hyoketsu a try by showing Asami Mizukawa and Hayato Isomura speaking passionately about what makes it so great.
The fact that they share their thoughts on a breezy seaside set is another key point, letting you feel the refreshing quality of Hyoketsu.
The song that further emphasizes the crisp, refreshing atmosphere conveyed by the visuals is Barry Manilow’s “Copacabana.” Its dynamic Latin rhythm leaves a strong impression, conveying not only a fun vibe but also a sense of passion.
Kirin Brewery Kirin Ichiban Shibori White “The Letter from Ms. Tsutsumi: Huge Response” versionFuka Koshiba
In this commercial, staged as a letter from Shinichi Tsutsumi arriving for Fuka Koshiba, Kirin Ichiban Shibori White is introduced.
Contrary to Tsutsumi’s expectations, the letter says that Kirin Ichiban Shibori White has received an overwhelming response, and Koshiba’s delighted reaction—exclaiming, “Tsutsumi-san, that’s terrible!”—is particularly memorable.
The white costumes and set, inspired by the beer’s gentle flavor and its nickname as a “white beer,” give the commercial a refreshing feel.
Kirin Beer Harekaze Festival and Beer: “Uchimura-san” Version / “Amami-san” Version / “Meguro-san” Version / “Imada-san” VersionTeruyoshi Uchimura, Yuki Amami, Mio Imada, Ren Meguro
This commercial focuses on how perfectly beer matches the exhilaration of festivals, depicting people enjoying the clear, breezy weather amid the heat of summer.
It features Teruyoshi Uchimura, Yuki Amami, Mio Imada, and Ren Meguro each enjoying the festival atmosphere and the refreshing breeze, with their savoring expressions vividly conveying that sense of refreshment.
It also suggests that even if the festival’s location or time differs, the invigorating feeling of the clear breeze remains the same.
Accentuating the lively festival mood is a rearranged version of “Kaze ni Naritai.” The arrangement incorporates traditional Japanese instruments to evoke a festive atmosphere, while the buoyant rhythm expresses the rising excitement.
Kirin Beer Harekaze: “Summer and Harekaze” VersionRen Meguro
Ren Meguro interviews the artisans who support fireworks, a quintessential symbol of Japanese summers, in a commercial that makes you reflect on what fireworks truly are.
It also mentions that a portion of Harekaze’s sales goes toward activities that preserve Japanese traditions like fireworks, while highlighting that Harekaze’s refreshing feel is perfect for festivals.
Further amplifying the excitement of the fireworks and festivals depicted in the video is an arrangement of “I Want to Be the Wind.” Incorporating brass and traditional Japanese instruments, the arrangement feels even lighter than the original.
Kirin Beverage Kirin Plasma Lactic Acid Bacteria ‘Heatwave Immune Advisory’ VersionYuki Amami
This commercial encourages people to pay extra attention to their immunity during extreme heat and expresses a desire for them to make use of Kirin’s Plasma Lactobacillus.
By displaying data on how much the number of extremely hot days has increased, it also heightens the sense of urgency that heat countermeasures alone are not enough.
At such times, Plasma Lactobacillus—when made a habit—can strengthen immunity: that positive proposal is conveyed through Yuki Amami’s narration.
It also clearly builds an image of the product’s effectiveness by showing how the expressions of those who drink it change.
Kirin Afternoon Tea “Summer Shadow” versionRen Meguro, Ayami Nakajo
This commercial captures scenes of summer as experienced by various people, including Ren Meguro and Ayami Nakajo.
Beaches, parks, fireworks, the walk home from school—one evocative scene after another unfolds, likely tugging at the heartstrings of many viewers.
Enhancing the warm atmosphere of the ad is its BGM, Natsu no Kage (Summer’s Shadow), a song Mrs.
GREEN APPLE wrote specifically for this commercial.
Packed with summer imagery and feelings, it seems poised to become an essential staple among summer songs.