Kirin commercial. The ad is appealing for its carefully curated song selection!
Speaking of Kirin, they offer a wide range of beverages—from soft drinks like coffee, tea, and carbonated drinks to alcoholic options such as beer and chuhai.
You’ve probably often seen Kirin commercials on TV or video platforms, and maybe some have really stuck with you.
In this article, we’ll showcase a whole lineup of Kirin commercials!
Many Kirin ads are especially appealing for their carefully selected BGM, so we’ll also cover details about the songs used.
Be sure to check it out.
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Kirin commercials. The charm lies in the carefully selected music! (21–30)
Kirin Beverage Kirin Namacha “Living with Comfort: Sky” VersionRyohei Suzuki
This is a calm, soothing commercial themed around “Living with a sense of comfort,” depicting Namacha as part of everyday life.
The footage shows Ryohei Suzuki walking along the seaside, smiling as he moves forward through a place that’s not quite identifiable, which conveys a sense of relaxation.
The song that further highlights the gentle atmosphere of the visuals is Bialystocks’ “Sashi Iro.” Both the sound and vocals have a floating quality, and the soft layering of tones genuinely calms the listener’s heart.
Kirin Beverage Kirin Namacha “Living with Comfort: City” VersionNatsuki Deguchi
This commercial expresses the crisp, gentle taste of Namacha under the theme “Living with a sense of ease.” It features Natsuki Deguchi enjoying Namacha while feeling a gentle breeze, and her smile conveys the tea’s deliciousness and relaxation.
The song that further accentuates the calm atmosphere portrayed in the footage is “Sashi-iro” by Bialystocks.
The airy vocals and layered sound are striking, and the bright melody evokes a positively relaxing feeling.
Kirin Beverage Kirin Namacha “Piano” VersionIssey Takahashi, Naotaro Moriyama
This commercial, which shows Naotaro Moriyama singing to the piano played by Issei Takahashi, promotes the enhanced umami of the new Namacha.
Between the scenes of Moriyama singing, there are also shots of him drinking tea that Takahashi offers him.
After taking a sip of Namacha, Moriyama lets out a gentle “hoh,” and that little moment lets you imagine how the tea tastes.
The song Moriyama sings in the commercial is Tea for Two, known as a jazz standard.
Born in 1924, the song has been covered by many artists, with Doris Day’s rendition being among the most famous.
Kirin Beverage Kirin Namacha “New aroma, new sweetness!” versionKeiko Kitagawa
This commercial announcing the renewal of Namacha features Keiko Kitagawa.
Tying into the product’s refresh, she dashes through great natural scenery with the line, “Shall I become a new Keiko Kitagawa?” The visuals are very fresh and memorable.
The CM’s background music is Madonna’s signature song “Like A Virgin.” It was a huge hit in 1984, and many of you have probably heard its catchy, familiar chorus that makes you want to start dancing.
Kirin Beverage Kirin Namacha “Debut” VersionRyohei Suzuki
This commercial features Ryohei Suzuki highlighting the new-and-improved Namacha, gently explaining what aspects have gotten even better.
He talks about its easy-to-drink lightness and its satisfying richness, and the visuals—evoking a gentle breeze—convey a sense of relaxation.
Further enhancing the tender atmosphere depicted on screen is Yumi Matsutoya’s song “Yasashisa ni Tsutsumareta Nara.” The melody is both kind and buoyant, leaving a strong impression and evoking the simple joys found in everyday life.
Kirin Beverage Kirin Namacha “Debut” VersionMitsuki Takahata
It’s an impressive commercial featuring Mitsuki Takahata running through the streetscapes of New Zealand.
In the final scene, on a hill overlooking the sea, she pours Namacha into a glass and savors it slowly.
Through the refreshing scenery and Takahata’s clear, invigorating expression, the clean, crisp taste of Namacha is conveyed.
The BGM is Yumi Matsutoya’s signature song “Yasashisa ni Tsutsumareta Nara.” Although it was released in 1974, it remains a timeless classic beloved across generations.
Kirin Beverage Kirin Namacha “Debut” version / “Good Day, Good Tea” versionMitsuki Takahata
This commercial promotes the renewed Kirin Namacha, conveying its refreshing lightness through Mitsuki Takahata’s expressions.
The overlap with the refreshing scenery of New Zealand is also a key point, expanding the image of the tea’s crisp taste by pairing it with the landscape.
You can sense the same kind of freshness in the similarity between the expression of feeling the wind and the expression after drinking Namacha.
Including the BGM—Yumi Matsutoya’s “Yasashisa ni Tsutsumareta Nara”—the content expresses both gentleness and freshness.