Lovely commercial jingle

Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Among life insurance commercials, many people will remember LIFENET Insurance’s relatively casual style.

If you’ve seen the ads, just seeing the words “LIFENET Insurance” might make that sound logo play in your head.

LIFENET’s commercials have featured many popular actresses and celebrities loved by people of all ages, and the youth-oriented casting also drew attention.

In this article, we’ll showcase LIFENET Insurance’s commercials all at once.

Hope you find a spot that catches your interest.

Focus on the cast! Lifenet Insurance’s commercial. The friendly presentation is appealing (21–30)

Lifenet Life Insurance Estimate Try! “Fukuoka” Version

Lifenet Life Insurance TV Commercial: “Try a Quote!” (Fukuoka Edition)

As the title suggests, the “Estimate Try! Fukuoka” segment starts with a visit to Fukuoka to actually try getting an estimate.

With just a single computer, you can get a quote easily and immediately.

The family is surprised that it’s even cheaper than their current insurance premiums.

It clearly conveys how easy it is to get an estimate like this!

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LIFENET Insurance: “Stand-up Comedy and DIY Are Trending” VersionHakata Hanamaru Daikichi

[Lifenet Life Insurance] [Hakata Hanamaru and Daikichi] 30-second TV commercial

This is LIFENET Insurance’s TV commercial “Manzai: DIY Is Trending,” featuring the comedy duo Hakata Hanamaru and Daikichi.

Hailing from Hakata and serving as de facto ambassadors for their hometown, they’re a manzai pair beloved not only locally but nationwide.

The commercial takes the form of them starting a manzai routine, and the back-and-forth really flows like a proper act, but the point is that you can get an insurance premium quote right on your smartphone.

It emphasizes—sprinkling in Hakata dialect—that it’s simple to do with just your phone and that the premiums are inexpensive.

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LIFENET Life Insurance: “LIFENET Shopping” VersionAtsugiri Jason, Viktoriya Lavrova

Lifenet Life Insurance Commercial: Atsugiri Jason & Catherine

It’s structured like a show called Life Net Shopping.

It’s almost like an overseas home shopping program.

The detailed production, like the audience’s gasps of surprise, is done well, so it’s engaging to watch.

There’s footage of Catherine, played by Atsugiri Jason and Viktoriya Lavrova, appearing to use the shopping products, but they’re also clearly explaining Lifenet Insurance.

The pacing of the explanations varies, which makes it easy to understand.

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Lifenet Life Insurance Estimate Try! “Insurance for the Family” EditionMisako Renbutsu

LIFENET Life Insurance Family Restaurant Document Request Version

This is a Lifenet Life Insurance commercial featuring actress Misako Renbutsu, who is active in TV dramas and films.

When a family at a family restaurant presses the call button to place their order, who appears but Misako Renbutsu with a laptop.

Ignoring the family’s surprise, Renbutsu keeps enthusiastically introducing the “Insurance for Families,” which leaves a strong impression.

The ad highlights how easy it is to get a quote, and it’s nice that you can start by checking things quickly and conveniently.

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LIFENET Life Insurance: “Chairman Deguchi’s Good Story” EditionMisako Renbutsu

[Misako Renbutsu] Lifenet Life Insurance: “Chairman Deguchi’s Good Story” Version

In this commercial titled “Chairman Deguchi’s Good Story,” featuring the chairman of LIFENET Insurance, Chairman Deguchi begins speaking in a calm tone.

Just as his story gets underway, Misako Renbutsu appears on screen, abruptly cuts him off, and says, “The chairman’s story is a good one, but to summarize…” She then wraps it up with a single flip card.

It’s a commercial that brings back memories of the principal’s long speeches at elementary school assemblies (lol).

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