Who is that beautiful woman? Summary of LUX’s popular and past commercials
When it comes to LUX commercials, the ones that feature the beautiful hair of Hollywood actresses as well as actresses and idols active in Japan are especially memorable, aren’t they?
They also air so frequently that you often see them while watching TV, making them one of the most familiar commercials for many people.
In this article, we’ll introduce some of the most popular LUX commercials that have aired so far.
We’ll also introduce the cast featured in each commercial, so you might find information on the performer you were curious about!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- [March 2026] Roundup of the Latest Trending Commercial Songs
- [Dior Commercials] Summary of Popular and All-Time Commercials
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Pantene commercial roundup: captivating ads featuring beautiful hair
- Summary of SUUMO commercials: popular actors and actresses, plus musicians, make appearances!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- [mineo] A collection of mineo’s past commercials: introducing the cast and background music too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- The Japanet Takata commercial. The star-studded cast is appealing.
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
Who Is That Beautiful Woman? A Roundup of LUX’s Popular Commercials Through the Years (21–30)
Super Rich ShineJennifer Lopez
At the party, the one captivating the men with her beautiful hair is Jennifer Lopez, who is active as an actress and singer.
She has appeared in films such as “Shall We Dance?” and “Anaconda.” In music, her 1999 release “If You Had My Love” was a huge hit, selling over 3 million copies.
After sizing up the men attending the party, she casually drops a hairpin into the pool, prompting all the men enchanted by her to dive in at once! It’s a commercial that makes you envy how LUX Super Rich Shine, the product being advertised, can make everyone around you fall under your spell.
Touch-up Water, 2000Rachel Leigh Cook
Actress Rachael Leigh Cook appears in it.
When it comes to LUX commercials, I always pictured a stunning brunette actress with long hair and a great figure, but Rachael has a bob and a fuller figure, so her image is a bit different from past LUX spokeswomen.
That said, the commercial’s scenario is the familiar on-set filming scene.
Unilever LUX Lux Bath Glow “Jiggly Jelly” Version
This is a commercial for LUX’s jelly-textured shampoo, Bath Glow.
It highlights its strong penetration and moisture-retention capabilities, promoting hair that’s hydrated and manageable.
The visuals and music evoke a musical theater vibe, making it an eye-catching ad that you can’t help but watch intently.
Unilever LUX: ‘Bring it on, damage.’Ai Tominaga
Here is a commercial that could only come from Ai Tominaga, who is active as a world-renowned fashion model.
While most would want to deny hair damage, this ad embraces it all and delivers a positive message: with LUX, it can be repaired.
Spoken by Tominaga, who faces the world with a forward-looking mindset, the words carry real credibility.
LUX: “Play with women!”Mayumi Sada
In this commercial, developed under the tagline “Play with your femininity!”, women are portrayed moving confidently and authentically to upbeat music with a lively tempo.
The featured performer is Mayumi Sada, who is active as a model and actress.
The way she walks beautifully and boldly, as if on a runway, is incredibly cool and likely inspires admiration from many women.
At the same time, the CM doesn’t only show her in a cool light; it also captures her natural, genuine smile, emphasizing that LUX is an item that supports women.