Lovely commercial jingle

Who is that beautiful woman? Summary of LUX’s popular and past commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
POPS writer/editorKEI
Since discovering music during my school days, I’ve mainly listened to Japanese and Korean pop. I have experience writing articles for sites like Utaten. 2000s J-pop and 2010s K-pop were especially the soundtrack of my youth. With the mindset that “good is good,” I enjoy music across genres. Thanks to past work environments and their influence, I was exposed to lots of classic rock and kayōkyoku (Japanese popular songs), which may have broadened the scope of what I love. At RAG MUSIC, I currently focus on K-pop and J-pop. I strive to edit with a feel for the scene and an eye for hit potential.

When it comes to LUX commercials, the ones that feature the beautiful hair of Hollywood actresses as well as actresses and idols active in Japan are especially memorable, aren’t they?

They also air so frequently that you often see them while watching TV, making them one of the most familiar commercials for many people.

In this article, we’ll introduce some of the most popular LUX commercials that have aired so far.

We’ll also introduce the cast featured in each commercial, so you might find information on the performer you were curious about!

Who Is That Beautiful Woman? A Roundup of LUX’s Popular Commercials Through the Years (21–30)

LUX TreatmentOdette Annable

[LUX] Lux Super Rich Shine CM Odette Annable

The actress who appeared in LUX commercials starting in 2011 was the American actress Odette Annable.

She is one of the renowned actresses attracting attention, having starred in numerous films and television works.

The commercial she appears in is an ad introducing LUX’s treatment product.

It strikingly portrays her firmly responding “No!” to the common doubts about treatments raised by the narration.

The direction, which emphasizes her long, sleek, glossy black hair, is very much in the LUX style.

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Super Rich Shine: “I choose how I shine.”Scarlett Johansson, Mami Arakawa Shizuka, Hattori Kumiko

I choose how I shine!! “Scarlett Johansson”

Four women appear in the LUX Super Rich Shine commercial.

The first to appear is the beautiful blonde Hollywood actress Scarlett Johansson, known for films such as Vicky Cristina Barcelona and The Avengers.

Next, emerging from a monochrome palette, is Mami, a calligrapher active not only in Japan but also internationally.

She is followed by Shizuka Arakawa, the figure skater who moved many at the Turin Olympics and won the gold medal.

The last is Kumiko Hattori, the drummer of the band Scenarioart.

Under the commercial’s concept, “I choose my own shine,” each woman expresses her own radiant self.

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