Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (71–80)
A light called hopeNEW!Yamashita Tatsuro
This commercial draws a parallel between entrance exams and mountain climbing, saying that the scenery you see after moving forward step by step is irreplaceable.
It features Takumi Kitamura, and watching his efforts is truly inspiring.
The BGM is Tatsuro Yamashita’s 2010 release “Kibou to Iu Na no Hikari” (“A Light Called Hope”).
With its grand, moving melody and gentle, warm lyrics, it’s a song that soothes the heart as you listen.
Sakura (2020 Chorus)NEW!Moriyama Naotaro
Airing from November 2020, this piece shows high school students and their teachers during the COVID-19 pandemic.
It vividly portrays how their lives were completely transformed, which makes your heart ache.
Even so, the high school student’s positive words—“We’ve just got to do what we can, right?”—are encouraging.
The song playing in the background of this commercial is a special version of Naotaro Moriyama’s signature track, Sakura—a choral version newly recorded specifically for this CM.
Lost SheepNEW!Yonezu Kenshi
This commercial, which depicts a dystopian future straight out of a sci-fi movie, features Kenshi Yonezu.
As he walks through a desert alongside a giant wolf-like robot, Yonezu says, “The world is changing at a startling pace.” He continues, “But what humans need doesn’t change all that much,” and then picks up a CalorieMate Liquid.
While clearly conveying that it provides essential nutrition, the ad’s distinctive worldview leaves a strong impression.
Yonezu’s “Stray Sheep” is used in this CM.
If you read the lyrics—written with a sci-fi sensibility in mind—you’ll find countless stories to imagine.
Be sure to listen while following along with the lyrics.
Memorable Commercials [July 2025] (81–90)
LightRe:name
This is a commercial that shows what you can enjoy on a trip to Ise-Shima and conveys the excitement of setting off.
It depicts various attractions such as aquariums and activities, while also expressing the idea that Kintetsu supports those enjoyable moments.
The song that further highlights the thrill of feeling nature portrayed in the footage is Re:name’s “Light.” Its refreshing sound evokes an expansive landscape, and together with the bright vocals, it conveys a positive spirit.
To Those Who Know the Blue of the Skyaimyon
This commercial promotes the charm of Dear Beauté HIMAWARI’s Bloom Doll through narration by Wakana Matsumoto.
With a bright atmosphere centered on yellow and white, it conveys the importance of hair care and the positive emotional change it brings.
The song that accentuates the positive, sunny mood depicted in the visuals is Aimyon’s “Her Blue Sky.” Acoustic guitar, strings, and band sounds layer vibrantly, and that liveliness expresses a refreshing feeling and positive emotions.
Spring ThiefYorushika
Yorushika’s “Spring Thief” was released in 2012 and is a song that refreshingly sings of spring scenery and the changing of the seasons.
Its accents of acoustic guitar and piano are striking, and their layering with the band sound creates a sense of poignancy.
It evokes images of youth racing by, such as reflecting on the seasons as they pass.
The song was featured in UNIVERSAL MUSIC JAPAN’s “#Best 50 Spring Songs” commercial, used to highlight a youthful scene of conflict between siblings.
to clear up (weather)Yorushika
Yorushika’s “Haru” was released in 2024.
Along with various depictions of nature, it feels like a song that also portrays feelings for someone important.
Until the chorus, the rhythm stays steady, and combined with the strong, resonant guitar phrases, it evokes the image of walking.
When the chorus hits, the song opens up as if the scenery expands—this contrast is a key point, and together with its many devices, it’s a track that moves the heart.
It was also used in UNIVERSAL MUSIC JAPAN’s “#Top 50 Spring Songs” commercial, highlighting a youthful journey that pushes forward after overcoming conflicts.