Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (1–10)
sundogNEW!BLUE ENCOUNT
The 2026 boat racing commercials portray trainees aspiring to become boat racers and their instructors.
In Episode 1, Keita Machida, First Summer Uika, and Katsuhisa Namase appear as instructors, resolutely vowing to turn all the trainees into fine professionals.
Episode 2 shows trainee Kanata Hosoda declaring his determination: “I came here to become the prize-money king.” Seira Anzai also murmurs, “I won’t lose to anyone,” and together Episodes 1 and 2 depict the genuine commitment of both instructors and trainees.
Underscoring this passionate story is BLUE ENCOUNT’s “Genjitsu (Phantom Sun),” a mid-tempo rock ballad with striking lyrics that encourage you to live boldly as you truly want.
heartbeatNEW!yuzu
This commercial conveys the idea that sports teach us many things essential for life by showing scenes of athletes instructing others, while also highlighting Nippon Life’s commitment to supporting sports.
It mainly depicts classroom-like settings led by top-tier athletes, and the participants’ smiles convey the fulfillment that sports bring.
The refreshing atmosphere of people enjoying sports is further enhanced by the song “Shin’on” by Yuzu.
It’s a lively track with beautifully layered vocals, and its fresh yet powerful band sound evokes a forward-looking attitude.
SWEET MAGICNEW!LiSA
LiSA’s “SWEET MAGIC” was released in 2026 as a song unveiled for a Nutella commercial, for which she serves as the official ambassador.
Since the track was provided by GLIM SPANKY—whom LiSA had openly said she was a fan of—you can feel the power in her vocals.
The weighty band sound pairs with her expansive singing voice to convey an uplifting, forward-looking energy throughout.
The commercial depicts LiSA enjoying Nutella & Go during breaks at work, highlighting both its convenience and delicious taste.
Memorable Commercials [July 2025] (11–20)
UtopiaNEW!Okayuka
Okayuka’s “Utopia,” released in 2025, is a track that was also selected as the theme song for the Lunacity Ōmiya commercial by Soken.
With an acoustic arrangement where the piano’s timbre resonates strikingly, each sound’s resonance creates a gentle atmosphere.
The lyrics, which depict feelings for a loved one, are delivered with a soft vocal, conveying warmth.
The commercial portrays the exterior of Lunacity Ōmiya and the people living there, presenting a sense of everyday relaxation.
In the distant skyNEW!garari
The high school students who say they want to balance club activities and their personal lives while aiming to pass their first-choice schools on the first try chose Kawaijuku.
The ad highlights that they can study with a curriculum that offers the shortest route to their goals.
Many who have experienced entrance exams will likely be moved by the phrase, “We want to eliminate ‘I couldn’t make it in time’ during high school.” This commercial makes you feel that with Kawaijuku, you can take on the exams with confidence.
The BGM, featuring lyrics that depict the kinds of inner conflicts everyone feels in their teens, is Garari’s “Tooi Sora ni wa,” a track released just before this commercial aired in January 2026.
Original songNEW!THE CHARM PARK
The song playing in the commercial that proposes KINTO, a subscription service, as one of the options when considering buying a car is an original track created by THE CHARM PARK specifically for this ad.
Its relaxed tempo, minimal beat, and gentle vocals are a perfect match.
It’s an ideal song to serve as the background music for the tender everyday moments depicted in the commercial.
THE CHARM PARK, who produced this track, is the solo project of Charm, the guitarist from the rock band Hemenway.
In addition to his own musical activities, Charm also provides songs for many artists.
I look up as I walkNEW!Kawai Yūmi
This video, showing actress Yumi Kawai walking along a seaside breakwater while singing, is a commercial for Suntory Draft Beer.
The song she’s singing is “Ue o Muite Arukou,” which debuted in 1963.
It’s one of Kyu Sakamoto’s signature songs and a track emblematic of the Showa era.
At the time, it also drew attention overseas and even reached No.
1 on the U.S.
Billboard chart.
The lyrics depict someone walking while crying, with the beautiful line about looking up so tears don’t fall—words that have encouraged many listeners.