RAG MusicCM
Lovely commercial jingle

Unforgettable! Memorable commercial jingles. Popular commercial songs.

“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?

In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.

In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!

We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.

See if you can find the ones that left a mark on you.

Memorable Commercials [July 2025] (41–50)

Otsuka Pharmaceutical Calorie Mate “Inner Voice” Version

Be kind to othersNEW!THE BLUE HEARTS

“Show them your true grit” is a catchphrase that powerfully pushes exam takers forward in this commercial.

It portrays students steadily working toward their exams while wrestling with various emotions and inner conflicts.

This CM, which depicts their hard-fought struggle, features “Be Kind to People,” a single released by THE BLUE HEARTS in 1988.

Instead of the original track, a choral version sung by the exam takers is used, delivering each word of the lyrics with striking clarity.

McDonald’s “Rich, Savory Kalbi-Style Teritama” Edition

Hee, hee, hee, hee,NEW!EPO

This commercial expresses the deliciousness of McDonald’s limited-time item, the Rich and Savory Kalbi-Style Teritama, by layering it with the gentle air of spring.

The highlight is Ryo Yoshizawa, joyfully moving with the new product in hand, and his subsequent smile conveys a pure sense of excitement.

The song that further accentuates the springtime exhilaration depicted in the visuals is EPO’s “U, Fu, Fu, Fu.” Its light, memorable sound carried by a gentle rhythm, combined with the tender yet powerful vocals, evokes a feeling of joyful anticipation.

Sukiya: “Today, too, is a fall-apart-tender kind of day.”

I don’t feel anything about it.NEW!tota

This is a commercial introducing the Charcoal-Grilled Fall-Apart Chicken Curry topped with bone-in chicken, renowned for its tender, fall-apart texture.

It features Fumiya Takahashi eating the dish, and the way he enjoys it is sure to whet our appetites as we watch.

The CM’s BGM is Tota’s “Nantomo Omottenai” (“I Don’t Feel Anything”), whose lyrics depict an unrequited love that seems impossible to confess—something many viewers will likely relate to.

Otsuka Pharmaceutical CalorieMate “Now” Edition

MomentNEW!Leina

Moment (Lyric Video) – Leina from Major Debut EP “Blue age”
MomentNEW!Leina

It’s a striking, youth-filled commercial capturing high school students immersed in their club activities.

Even if club activities only last through high school, it’s wonderful to see them so focused on the present and giving it their all.

Playing alongside footage of these students pouring everything into the moment is “Moment,” written by Leina specifically for this commercial.

The lyrics depict dedicating oneself wholeheartedly to this very instant, and listening to it fills you with courage and motivation!

Otsuka Pharmaceutical CalorieMate “Summer Begins.” Version

Surges (feat. Natsuse & Luan)NEW!Orangestar

Orangestar – Surges (feat. Natsuse & Ruan) / CalorieMate web movie
Surges (feat. Natsuse & Luan)NEW!Orangestar

The 2020 Inter-High School Championships, which were canceled due to COVID-19.

This commercial depicts the disappointment of student athletes who had been training for the tournament, and the growing determination they felt as they continued their efforts toward the first Inter-High in two years, to be held in 2021.

The song that plays alongside these intensely youthful, passionate visuals is Orangestar’s “Surges (feat.

Natsuse & Ruan).” Written specifically for this commercial, its lyrics—portraying the drive to keep moving toward a goal no matter the adversity—are truly moving.

With the title “Surges,” meaning “to surge/press in,” the track conveys the unstoppable passion of these student athletes regardless of what happens.

Otsuka Pharmaceutical CalorieMate “To Those Who Keep Thinking in This World”

Wings of SteelNEW!RADWIMPS

RADWIMPS – Steel Wings [Official Music Video]
Wings of SteelNEW!RADWIMPS

The Calorie Mate Liquid commercial featuring Yojiro Noda from RADWIMPS was produced in 2021, in the midst of the COVID-19 pandemic.

The images of Noda singing and of people persevering through the pandemic appear in succession, striking a chord in the heart.

The song Noda performs in the commercial is Steel Wings, written specifically for it.

Reading the lyrics—which he said he wrote while continually thinking about how to survive the pandemic—brings back the anguish and inner conflict of that time.

Otsuka Pharmaceutical Calorie Mate “My Way” Version

My WayNEW!YOSHI

This is a commercial featuring YOSHI, who was active as a singer-songwriter and model, portraying the lives of students preparing for entrance exams.

It shows one scene after another of students immersed in their studies, and their earnest gazes are truly inspiring.

The background music is YOSHI’s 2020 release “My Way.” The punk rock-driven, fast-paced track pairs with YOSHI’s straightforward vocals, making it a song that boosts your motivation as you listen.