A roundup of Mitsubishi Motors commercials: introducing ads that convey an active image!
Speaking of Mitsubishi Motors, recently they’ve offered a wide range of models with an active, outdoor-oriented feel not only in SUVs but also in the kei car class.
Their kei car commercials are appealing with friendly, catchy presentations, while the SUV commercials highlight high functionality and stylishness.
In this article, we’ll introduce a whole lineup of Mitsubishi Motors commercials.
We’ll also focus on the background music, featuring original cover songs from the commercials and classic Western hits, so be sure to check that out as well.
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Summary of Mitsubishi Motors commercials. Introducing ads that convey an active image! (21–30)
Mitsubishi Motors Delica D:5 / Delica Mini Snow Driving “Sukayu Onsen” Edition
This commercial shows powerful driving along the snowy roads of Aomori Prefecture, home to Sukayu Onsen.
The Delica D:5 and Delica Mini appear, each highlighting their excellent driving performance.
What’s especially featured is the selectable drive modes tailored to road conditions.
On snowy roads, switching to SNOW mode is said to safely control the vehicle’s movements.
Mitsubishi Motors Outlander PHEV This car, beyond imagination: “A Moving Sound Experience” / “Astonishing EV Acceleration” / “Exceptional Cornering” / “Overwhelmingly Quiet Ride”
This commercial conveys the appeal packed into Mitsubishi’s Outlander PHEV through its looks and the expressions of the people riding in it.
In addition to key qualities for a car like acceleration and handling, it also clearly highlights its quiet driving.
There’s also a focus on the interior acoustics—comfort is achieved in various ways, and that sense of fulfillment is expressed through the smiles of its passengers.
Mitsubishi Motors Delica Mini: “It Can Drive in Winter!” Edition
The mascot character Derimaru makes an appearance, promoting the fact that the Delica Mini is a car you can drive with confidence even on winter roads.
The secret lies in the Delica Mini’s Snow Mode.
Seeing it drive steadily on snow without losing control of the vehicle likely gave many people a sense of reassurance.
Mitsubishi Motors: “I like people who seek adventure” version
This corporate commercial, “We Like People Who Venture,” leaves a strong impression as Mitsubishi Motors vehicles appear one after another, powerfully driving forward.
It conveys a message themed around adventure—very fitting for Mitsubishi Motors, which has many vehicles with an active image.
It’s likely to captivate not only Mitsubishi owners but also those who don’t yet drive one.
Mitsubishi Motors Outlander PHEV “Freedom of Electric Power” Version
The Outlander PHEV commercial “Freedom of Electric” conveys the liberating feeling of not having to worry about the road, showing how comfortably it can drive on mud and gravel.
The ad features an original track with memorable humming.
It begins with a quiet sound, and as the car starts tackling rough terrain, the melody builds accordingly.
In the end, the melody shifts to a brisk, staccato humming that creates a sense of speed.
Mitsubishi Motors Eclipse Cross “Forest Car Chase” Edition
In this commercial, a man and woman in a bright red Eclipse Cross engage in an intense car chase.
The song you hear, which sounds like a female vocal, is an original track created for the ad.
The artists involved with the music have not been announced.
After a cool, stylish violin melody plays, a mysterious vocal comes in, making the ferocity of the car chase feel even cooler.
The melody’s chic and mysterious vibe is likely to win support from women for both the song and the car.
Mitsubishi Motors Outlander PHEV “To the Next Premium” Edition
A white car bursts out of a near-futuristic tunnel and heads onto an off-road path.
This is the OUTLANDER PHEV “To the Next Premium” commercial.
The cool electronic BGM was created by Swedish musician Rasmus Faber.
He has provided many songs to Japanese artists, so some of you may already know him.
