A roundup of Mitsubishi Motors commercials: introducing ads that convey an active image!
Speaking of Mitsubishi Motors, recently they’ve offered a wide range of models with an active, outdoor-oriented feel not only in SUVs but also in the kei car class.
Their kei car commercials are appealing with friendly, catchy presentations, while the SUV commercials highlight high functionality and stylishness.
In this article, we’ll introduce a whole lineup of Mitsubishi Motors commercials.
We’ll also focus on the background music, featuring original cover songs from the commercials and classic Western hits, so be sure to check that out as well.
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Summary of Mitsubishi Motors commercials. Introducing ads that convey an active image! (21–30)
Mitsubishi Motors: “I like people who seek adventure” version
This corporate commercial, “We Like People Who Venture,” leaves a strong impression as Mitsubishi Motors vehicles appear one after another, powerfully driving forward.
It conveys a message themed around adventure—very fitting for Mitsubishi Motors, which has many vehicles with an active image.
It’s likely to captivate not only Mitsubishi owners but also those who don’t yet drive one.
Mitsubishi Motors Eclipse Cross “Forest Car Chase” Edition
In this commercial, a man and woman in a bright red Eclipse Cross engage in an intense car chase.
The song you hear, which sounds like a female vocal, is an original track created for the ad.
The artists involved with the music have not been announced.
After a cool, stylish violin melody plays, a mysterious vocal comes in, making the ferocity of the car chase feel even cooler.
The melody’s chic and mysterious vibe is likely to win support from women for both the song and the car.
Mitsubishi Motors Outlander PHEV “Freedom of Electric Power” Version
The Outlander PHEV commercial “Freedom of Electric” conveys the liberating feeling of not having to worry about the road, showing how comfortably it can drive on mud and gravel.
The ad features an original track with memorable humming.
It begins with a quiet sound, and as the car starts tackling rough terrain, the melody builds accordingly.
In the end, the melody shifts to a brisk, staccato humming that creates a sense of speed.
Mitsubishi Motors Colt 2003
This is one of the Colt commercial series that aired in 2003, and it’s a memorable spot featuring a narration that seriously contemplates the joy of driving.
The BGM for this commercial is a cover of Over the Rainbow, sung by Judy Garland in The Wizard of Oz.
In this CM, the vocals are performed by Yumi Matsutoya.
Her soft, gentle voice is truly captivating.
Mitsubishi Motors Lancer Cedia Wagon Turbo 2001
This commercial, which aired in 2001 and shows a lively drive as it suddenly warps from the city into the great outdoors, is for the Lancer Cedia Wagon Turbo.
The vivid yellow Lancer racing through rocky mountains really leaves an impression, doesn’t it? By the way, many people have probably heard the song playing in the background of this commercial but don’t know its title.
The piece is Arrivée des camionneurs, composed by Michel Legrand for the film The Young Girls of Rochefort.
It’s also known in Japanese as “Kyaraban no Tōchaku” (Arrival of the Caravan).
Its passionately evocative melodic line stands out, and once you hear it, its catchiness really sticks with you.
Mitsubishi Motors Outlander PHEV “To the Next Premium” Edition
A white car bursts out of a near-futuristic tunnel and heads onto an off-road path.
This is the OUTLANDER PHEV “To the Next Premium” commercial.
The cool electronic BGM was created by Swedish musician Rasmus Faber.
He has provided many songs to Japanese artists, so some of you may already know him.
Mitsubishi Motors Lancer 1990
Many of you might recognize the melody of this song, which was featured in a 1990 Mitsubishi Lancer commercial.
The piece is “Moanin’,” released in 1958 by American jazz drummer Art Blakey.
Its striking theme carries a somewhat eerie atmosphere.
Japanese artists such as The Peanuts and TRI4TH have also covered it.