A roundup of Mitsubishi Motors commercials: introducing ads that convey an active image!
Speaking of Mitsubishi Motors, recently they’ve offered a wide range of models with an active, outdoor-oriented feel not only in SUVs but also in the kei car class.
Their kei car commercials are appealing with friendly, catchy presentations, while the SUV commercials highlight high functionality and stylishness.
In this article, we’ll introduce a whole lineup of Mitsubishi Motors commercials.
We’ll also focus on the background music, featuring original cover songs from the commercials and classic Western hits, so be sure to check that out as well.
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Summary of Mitsubishi Motors commercials. Introducing ads that convey an active image! (21–30)
Mitsubishi Motors DELICA D:5
This commercial really showcases the active image of the DELICA D:5.
It highlights its ability to power through off-road terrain and puddles with ease, and features scenes of outings for outdoor activities and active sports.
The refreshing track “ETERNAL LANDSCAPE” is used as the BGM.
This song is a 2008 collaboration between Skoop On Somebody and Tetsuro Oda, with memorable lyrics that sing of an adventurous spirit—wanting to go anywhere together with someone special.
Mitsubishi Motors “Autumn Homecoming.” Version
This song is one of Eric Clapton’s signature tracks.
It’s said that he fell in love with the wife of his close friend George Harrison at the time, and, inspired by the Persian literary work “Layla and Majnun,” wrote the song’s lyrics.
It was used in the 2003 commercial titled “Autumn: Homecoming.”
Mitsubishi Motors Commercial Compilation: Introducing commercials that convey an active image! (31–40)
Mitsubishi Motors: Running alongside nature into the future. 2023
This commercial conveys Mitsubishi Motors’ ideals through footage of a car powerfully driving across diverse landscapes.
With dynamic visuals and narration, it communicates the company’s commitment to contributing to society through technological advancements and its desire to coexist with nature.
The image of the car heading into the distance also evokes positive feelings toward the future—like adventure and challenge.
Mitsubishi Motors eK Custom “Cool eK: Western” version
When it comes to kei cars produced by Mitsubishi, the eK series comes to mind.
Among these easy-to-drive kei cars, the eK Custom is the one that pursues a cooler, more stylish look.
With the keyword “Kakko-eK,” the commercial features Takeru Sato dressed sharply in a suit showing off his dance moves—resulting in a very cool ad! The song used in the CM perfectly matches the image the manufacturer wants to promote for the car: it’s also cool and sophisticated.
It seems to be an original track written specifically for the commercial, and the crisp, sharp guitar sound is fantastic, isn’t it?
Mitsubishi Motors Delica D:5 “Strong Bonds” Version
The song featured in the commercial for Mitsubishi’s flagship minivan, the Delica D:5, is Elephant Kashimashi’s “Winding Road.” With its refreshing melody that’s perfect for a driving song, the track expresses the desire to walk your own path—true to yourself—no matter the road you take.
The title “Winding Road” literally means a road full of curves.
Even if the path you envision twists and turns, it’s okay as long as you carry the experience and knowledge you’ve gained, and above all, the fighting spirit that overflows within you.
It’s a song that makes you feel that way—a track that gives you the courage to face tomorrow.
Mitsubishi Motors Delica D:5 ‘To an Adventure We Can’t Wait For’ Version
The song used in this Delica D:5 commercial is “Free” by Fumitake Igarashi, who has worked on numerous commercial tracks.
The concept of the ad is that a salaryman who usually does a stiff, formal job goes on an adventure in the mountains on his day off, driving a Delica D:5.
The music enhances the coolness and fun of the visuals.
Just watching it probably makes a lot of people want to hop in a car and head out on a weekend trip themselves.
Mitsubishi Motors Colt 2002
Narrated as taking emissions reduction seriously, this is a series of Colt commercials that aired in 2003.
The Colt ads at the time featured a cover of “Over the Rainbow,” a song from The Wizard of Oz.
In the commercial introduced here, a cover version by Chitose Hajime is used.
Her folk-like vocal inflections are striking, resulting in a lovely arrangement that, despite being a foreign song, conveys a distinctly Japanese atmosphere.