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[Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture

Speaking of local commercials, various companies’ ads are aired all over the country.

In particular, many people still remember the local commercials they watched often as children, even after becoming adults.

In this article, we’ll introduce a whole lineup of local commercials from Aichi Prefecture!

From Nagoya specialties to popular neighborhood shops, these are all commercials familiar to Aichi residents.

We hope not only those from Aichi, but local commercial fans nationwide will enjoy them.

[Nagoya Commercials] Aichi Prefecture Local Commercials Compilation (31–40)

Aichi Prefectural Election Administration Commission: Web Advertisement Videos for the 27th Regular Election of Members of the House of Councillors — “Early Voting” Edition / “For Young Voters” Edition / “Up to Two Days Before Election Day” EditionRena Matsui

This is a commercial featuring Rena Matsui—who is from Aichi Prefecture and was also active as a former member of SKE48—encouraging early voting and election participation among younger generations.

In addition to explaining the details of the early voting system, the “For Young People” segment highlights that voting rights begin at age 18, and it memorably urges people to vote using the relatable keyword ‘oshi’ (a favorite or someone you support) for younger audiences.

I think the casting and direction are well linked in this CM.

Japan Rent-a-Car

Japan Rent-A-Car 8-seater Vellfire CM Summer Edition 30s (old ver.)

This commercial that sparked the reaction, “What are they doing to a rented car?!” is for Japan Rent-A-Car, a company with stores mainly in Aichi Prefecture.

In the ‘8-Passenger Vellfire – Summer’ version, it shows people performing parkour tricks using the rented Vellfire, making for a striking, hard-hitting presentation.

Many of you may also remember Japan Rent-A-Car’s ads that promote their 24-hour operation and affordable rates.

Aichi Small Elevators

Aichi Small Elevator

The commercial for Aichi Small Elevator Manufacturing Co., which makes elevators, is incredibly impactful.

In particular, the scene where an elderly man in a wheelchair rides a small elevator, plays the shamisen, and shouts, “It’s convenient to have, inconvenient without!” is unforgettable once you’ve seen it.

There’s also a scene where an announcer asks someone who looks like a feudal lord riding a stair-climbing escalator, “How is the ride?”—it’s repeated so many times that it ends up sticking in your head.

Ryusenji Water Park

[Nagoya/Chukyo Local Commercial] Ryusenji Water Park (1994)

Ryusenji Water Park was an outdoor pool that once existed in Moriyama Ward, a district in the northeastern part of Nagoya.

Sadly, it closed down in 2016, but after its opening in 1989 it was frequently featured in local Chukyo-area TV commercials throughout the 1990s.

In the early days, the popular waterslide was portrayed with a foreign woman screaming as she went down; by the 2000s, the commercials had shifted to scenes of Japanese couples and families having fun.

It’s interesting how you can feel the changing trends in commercial production!

Yu-topia Takara

Yutopia Takara Commercial: Sound Logo Edition

This is a commercial for Yu~topia Takara that highlights its appeal by focusing on numbers—such as the variety of baths and relaxation options, the number of manga and magazines, and the fact that it’s open 24 hours.

In the ad, the cast members take turns singing the sound logo, and many viewers likely remember the earnest expression of the boy who appears third.