NatureLab is a company that offers everyday products such as detergents and supplements, starting with hair-care items like shampoos.
In addition to products you can easily find at drugstores, they carry a wide range of hair-care items, including professional salon-exclusive products.
In this article, we’ll showcase NatureLab’s TV commercials all at once.
We’ll also introduce the featured performers and the songs used in the commercials, so if there’s a CM you’ve seen somewhere and were curious about, be sure to check it out.
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NatureLab LAVONS “Green Heaven” versionYuta Tamamori
This commercial showcases what LAVONS Green Heaven smells like through Hiroshi Tamamori’s narration and expressions.
The lush, greenery-filled world is another key point, and his gentle smile in that setting conveys a calming scent.
From the BGM to the visual tone, the overall atmosphere is serene, strongly expressing a sense of relaxation.
NatureLab MARO “Your love, your life.” editionDaiki Tsuneta
This commercial features Daiki Tsuneta of King Gnu delivering an intense performance while his hair transforms into various styles, showcasing the usability of MARO Perfect Styling Gel.
Not only does the length change, but the shapes vary as well, conveying that it can firmly style any hairstyle.
The visuals, where the hair dramatically flows with the movement of his head, also suggest that the product is gentle on hair and doesn’t cause damage.
NatureLab Laundrin: ‘I sense a hint of hope.’ (version)Sho Hirano
This is a striking commercial in which the story unfolds after Sho Hirano, who has come to a coin laundry, drops a coin.
The moment the coin hits the ground, music begins to play and a butterfly takes flight.
The scene then transitions to images of outer space and the open sky before eventually returning to the laundromat, which is now lush with plants, creating a botanical visual.
It’s a commercial that evokes the scent of Laundrin’s fabric softener.
NatureLab MARO17 “Let’s nail it from the crown.”
This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.
It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.
You can really feel the passion behind the fact that the animation was created specifically for this CM.
Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.
Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.
You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.
NatureLab LAVONS ‘Dawn Stroll’ VersionYuta Tamamori
A commercial with the tagline “Fall in love today, Lavons today,” evoking the feel of a Reiwa-era trendy drama.
The story of making up with his girlfriend on the way home from the laundromat perfectly matches Yuta Tamamori’s gentle character.
The sunrise visuals are beautiful, too! It’s a spot that leaves you eagerly awaiting a sequel.
NatureLab LAVONS: “Your Best Shirt and the Scent of LAVONS”Yuta Tamamori
This commercial featuring Yuta Tamamori getting ready for a date is for NatureLab’s fabric softener, LAVONS.
Through his grooming routine and the narration, the appeal of the fragrance really comes across.
By not explicitly stating what the scent is, it actually stimulates the imagination even more.
NatureLab LAVONS “You know how scents stick in your memory” versionYuta Tamamori (Kis-My-Ft2)
NatureLab Lavons commercial “Scent memories, you know.” It features Yuta Tamamori, a popular member of Kis-My-Ft2.
Since you can admire his handsome profile in the ad, Kis-My-Ft2 fans should definitely check it out!
