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NatureLab commercials: A compilation of ads for shampoos, detergents, and more.

NatureLab commercials: A compilation of ads for shampoos, detergents, and more.

Last updated:2025/10/15

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

NatureLab is a company that offers everyday products such as detergents and supplements, starting with hair-care items like shampoos.

In addition to products you can easily find at drugstores, they carry a wide range of hair-care items, including professional salon-exclusive products.

In this article, we’ll showcase NatureLab’s TV commercials all at once.

We’ll also introduce the featured performers and the songs used in the commercials, so if there’s a CM you’ve seen somewhere and were curious about, be sure to check it out.

Nature Lab commercials. A compilation of commercials for shampoo, detergent, and more (1–10)

NatureLab LAVONS “Green Heaven” versionYuta Tamamori

Lavons Official “Green Heaven” Version, 15 Seconds

This commercial showcases what LAVONS Green Heaven smells like through Hiroshi Tamamori’s narration and expressions.

The lush, greenery-filled world is another key point, and his gentle smile in that setting conveys a calming scent.

From the BGM to the visual tone, the overall atmosphere is serene, strongly expressing a sense of relaxation.

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NatureLab MARO “Your love, your life.” editionDaiki Tsuneta

MARO Official TV Commercial: “Your loved ones, your life.” 30-second version

This commercial features Daiki Tsuneta of King Gnu delivering an intense performance while his hair transforms into various styles, showcasing the usability of MARO Perfect Styling Gel.

Not only does the length change, but the shapes vary as well, conveying that it can firmly style any hairstyle.

The visuals, where the hair dramatically flows with the movement of his head, also suggest that the product is gentle on hair and doesn’t cause damage.

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NatureLab Laundrin: ‘I sense a hint of hope.’ (version)Sho Hirano

Laundrin: 'I sense a sign of hope.' 30-second version

This is a striking commercial in which the story unfolds after Sho Hirano, who has come to a coin laundry, drops a coin.

The moment the coin hits the ground, music begins to play and a butterfly takes flight.

The scene then transitions to images of outer space and the open sky before eventually returning to the laundromat, which is now lush with plants, creating a botanical visual.

It’s a commercial that evokes the scent of Laundrin’s fabric softener.

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NatureLab MARO17 “Let’s nail it from the crown.”

MARO17: “Let’s nail it from the very start.” Full Version

This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.

It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.

You can really feel the passion behind the fact that the animation was created specifically for this CM.

Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.

Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.

You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.

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NatureLab Diane Dry Shampoo “Chinese” VersionTsubasa Honda

Diane Official Dry Shampoo “Chinese” Version 30 Seconds

This commercial showcases how dry shampoo can be useful in everyday situations through Tsubasa Honda’s casual daily life.

The scene depicts her enjoying Chinese food, conveying how it helps you feel refreshed when you’ve worked up a sweat from the heat or spiciness.

You can clearly sense what that refreshment feels like from her expressions.

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NatureLab LAVONS “SHOOTING BOOON” VersionYuta Tamamori

LAVONS Official Commercial “SHOOTING BOOON” Version 15 Seconds

This commercial features Yuta Tamamori introducing the charm of LAVONS Le Linge’s car fragrance, which gives your car a pleasant scent.

The visuals and BGM create a stylish mood, and his confident expression clearly conveys the product’s effectiveness.

Since he’s simply spraying a mist, it also gives the impression of being easy to use.

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NatureLab Diane Lotus “Birth” versionTsubasa Honda

Diane Lotus Official “Birth” Version 30 Seconds

This commercial promotes the appeal of Diane Lotus, which helps with hair styling, through a dynamic video featuring Tsubasa Honda.

Thanks to the colorful visuals that also convey a refreshing vibe, the product’s range and effectiveness are clearly communicated.

Tsubasa Honda’s radiant expressions are memorable, and the content seems to capture the fun of styling as well.

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