RAG MusicCM
Lovely commercial jingle

Shiseido commercial song. Popular commercial jingle.

Shiseido is a cosmetics manufacturer that has secured an unshakable position with its refined aesthetic sense.

You can sense that perfection from their container designs and package commercials, can’t you?

Tie-ins have been getting attention recently, but what’s quietly creating buzz is that cutting-edge creators and up-and-coming artists are actually making the CM songs.

In this article, we researched popularity based on reliable feedback from our readers, and carefully selected the most well-regarded commercials among them.

Fans, be sure to check it out!

Shiseido commercial songs: Popular commercial tunes (21–30)

Premonition of Spring -I’ve been mellow-Minami Saori

This is a single released by Saori Minami in January 1978, written and composed by Ami Ozaki.

It was used as a commercial song for Shiseido’s spring campaign.

Its highest position on the Oricon Singles Chart was 25th.

It was later covered by Yuko Asano.

ANESSA “Answer” 60-second version

SummertimeRIRI, KEIJU, Kobukuro Nariaki

RIRI, KEIJU, Nariaki Obukuro “Summertime” Music Video
SummertimeRIRI, KEIJU, Kobukuro Nariaki

“Summertime,” which was featured as the theme song for Anessa’s 2019 commercial, is a collaboration produced by musician Nariaki Obukuro—who is also supported by Hikaru Utada—and performed by singer RIRI and rapper KEIJU.

It’s a summer tune that perfectly blends RIRI’s powerful vocals with KEIJU’s cool charm.

The slightly bittersweet, sentimental vibe makes summer twilights feel smooth and romantic.

It’s also a great pick for a driving soundtrack!

Shiseido commercial songs. Popular commercial songs (31–40)

SEA BREEZE “Deo & Water: The Distance in Photos”

Love drawing nearInoue Sonoko

The song chosen as the commercial theme for Shiseido’s antiperspirant Sea Breeze in 2020 was Sonoko Inoue’s “Chikazuku Koi” (A Love That Draws Closer).

Included on her mini-album Harezora, this track is a youthful number we especially want students to hear! Inoue’s refreshing vocals and lyrics that portray the real feelings of student love are downright heart-fluttering.

Her voice has a cute quality too, making it particularly recommended for female students.

Since Sea Breeze is a product targeted at students, the breezy, coming-of-age vibe of the song is a perfect match.

Shiseido MAQuillAGE “Dramatic Forming Glow Base” Edition

Original songSTUTS feat. Kitasato Akihisa

MAQuillAGE Dramatic Forming Glow Base | Shiseido
Original songSTUTS feat. Kitasato Akihisa

The Shiseido MAQuillAGE commercial “Dramatic Forming Glow Base,” featuring Elaiza Ikeda, highlights the makeup effects of the primer: when light hits the face, it creates shadows and a three-dimensional finish.

A base makeup that can make your face look slimmer—sounds intriguing, right? The original song composed by STUTS is stylish, and the vocals are by Akihisa Kitasato, who is also active as a solo artist.

uno (U-no) “It’s the skin” version

Original composition (instrumental)yuma yamaguchi

This is the “Hada da (It’s the skin)” commercial for SHISEIDO’s men’s grooming brand, uno.

Yutaka Takenouchi plays the cool senior employee, while Masataka Kubota and Shuhei Nomura play the junior employees who admire him.

For women, it’s a feast for the eyes—three handsome men, from a refined middle-aged man to younger guys, all at once.

The ad promotes men’s sunscreen and a moisturizing gel.

The gel has a lighter texture than cream, which is great for men with oilier skin.

Shiseido Anessa

I can see you againKetsumeishi

Ketsumeishi “I Can See You Again”
I can see you againKetsumeishi

This is a Shiseido Anessa sunscreen commercial that aired in 2007.

It shows five women in swimsuits running along the beach, but if you look closely, all of them are Yuri Ebihara! The memorable twist is that Ebihara appears to have duplicated herself.

The background music was by RIP SLYME, who were at the height of their popularity at the time.

The song, titled “Mata Kimi ni Aeru” (I’ll See You Again), was written specifically for this commercial.

1978 Shiseido

Time, stop.Yazawa Eikichi

Eikichi Yazawa’s “Tokiya Tomare” (Stop, Time) was released in 1978 and is a highly popular song that has been covered by various artists.

An interesting point is that after the catchphrase “Stop, time” was decided, Shiseido set out to create a campaign song, which led to the request being made to Yazawa.

The gentle band sound layered with vocals that carry a touch of sadness conveys a sensual atmosphere.

Given its origins as a Shiseido campaign song, the structure strongly evokes images of romantic relationships, which leaves a striking impression.