Shiseido is a cosmetics manufacturer that has secured an unshakable position with its refined aesthetic sense.
You can sense that perfection from their container designs and package commercials, can’t you?
Tie-ins have been getting attention recently, but what’s quietly creating buzz is that cutting-edge creators and up-and-coming artists are actually making the CM songs.
In this article, we researched popularity based on reliable feedback from our readers, and carefully selected the most well-regarded commercials among them.
Fans, be sure to check it out!
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Shiseido commercial songs. Popular commercial songs (1–10)
Small FootprintsNEW!ayaka
This commercial showcases the quality that supports the beauty of Maquillage through the presence of Emi Takei.
The main focus is on the eyeshadow, and by highlighting the eyes, it expresses that beauty.
The song that further accentuates the confidence in the beauty depicted in the visuals is Ayaka’s “Chiisana Ashiato” (“Little Footprints”).
Its light rhythm, reminiscent of a march, layered with a gentle melody, is striking, conveying warmth and a positive mood throughout.
Shine Outimase
Nana Komatsu appears in Shiseido Anessa’s sunscreen commercial.
The products featured in the ad are a sunscreen cream and gel that not only protect against UV rays but are also said to help prevent future dark spots and provide moisture.
While the visuals evoke a bright, sunny season, Komatsu’s fair, beautiful skin conveys that the sunscreen stands up to even intense sunlight.
The background music is “Shine Out” by the much-talked-about singer-songwriter imase—an up-tempo, danceable track that incorporates the word “Dance” in the lyrics and feels perfect for summer.
Rhythm 64aimyon
Shiseido, best known for cosmetics, also offers supplements and drinks under the concept of creating beauty from within.
This commercial introduces Shiseido’s food products—ROOTINA, The Collagen, TUNE BEAUTE, and BEAUTY WELLNESS.
It features Nana Seino and Mikako Ichikawa, clearly depicting how each incorporates the products into their respective lifestyles.
The CM song that accentuates the film’s gentle atmosphere is Aimyon’s “Rhythm 64.” Written in 2024 as Shiseido’s official song, it’s also included on her album “Neko ni Jealousy.” The rhythm resonates powerfully within its calm mood, leaving a strong impression and conveying a vivid sense of positive energy to live each day with vitality.
Blue ShowerM!LK
This starts with a scene of Hayato Sano running to catch a bus, and it’s a commercial for Sea Breeze body paper.
Unfortunately, Sano doesn’t make it in time, but Mei Hata appears and hands him some body paper.
The scene where he uses the body paper is filmed with shower-like visuals, and it really conveys a refreshing feeling.
Original songFurukawa Miki
The original song used in the medicated care hybrid foundation commercial featuring Matsuko Deluxe’s first appearance in a cosmetics ad is sung by Miki Furukawa, who played bass and did vocals for the band SUPERCAR that was active from the late 1990s to the early 2000s.
It starts with drums and has a memorable guitar riff, giving it a slightly dreamy vibe.
Miki Furukawa’s ennui yet cute vocals ride on top nicely—very stylish!
Original songMaika Leboutet(EA)
The CM for Integrate’s “Try! Mizu Jelly LOVER” aired in 2019 and 2020, featuring actress Nana Komatsu with her radiant, expressive charm.
The song used in the commercial is an original piece written by Maika Loubté, a half-Japanese, half-French singer-songwriter.
Her pop-tinged electronic sound—born from a self-taught dedication to home recording—is delightful.
The track evokes a bubbly atmosphere that perfectly matches the image of the water jelly.
Please, June BrideMakino Yui
This is a single released by Yui Makino in April 2011, used as the commercial song for Elixir White.
It reached No.
41 on the Oricon chart and No.
62 on the Billboard Japan Hot 100.