Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]
When watching TV or video streaming sites, Sumitomo Life’s commercials always catch the eye.
The series has produced many memorable ads, featuring a lineup of iconic characters and clever direction.
In this article, we’ll introduce all of Sumitomo Life’s commercials aired to date, highlighting the songs used and the cast information along the way.
We’ve gathered everything from nostalgic spots to the latest releases, so take this opportunity to sit back and enjoy Sumitomo Life’s commercials.
Playlist
| Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026] | |||
|---|---|---|---|
| show_chart | Title | Playlist | Review |
| 1east | Sumitomo Life Chakin “Chakin Publicity Department” VersionChou Tokimeki♡Sendenbu |  play_arrow | A fun commercial where an idol works at a life insurance company |
| 2east | Sumitomo Life Vitality: Behavioral Economics Consideration |  play_arrow | A commercial that encourages actions toward a healthy lifestyle |
| 3east | Sumitomo Life “Letter ’23” |  play_arrow | Sumitomo Life’s commercial: conveying feelings through a letter |
| 4east | Sumitomo Life Vitality “Regulars’ Testimony” editionNagayama Eita, Osada Shohei |  play_arrow | Adidas and Vitality’s captivating commercial |
| 5east | Sumitomo Life: “At that moment, Vitality (Bicycle)”Nagayama Eita | play_arrow | Supporting healthy days through bicycle commuting |
| 6east | Sumitomo Life: Leveling Up in Exams — “Testimony from the Examinee Next to Me”Kawaei Rina, Nagayama Eita |  play_arrow | 1UP to move forward, comically expressing the seriousness of entrance exams |
| 7east | Sumitomo Life: “A fun insurance plan that gets you great deals on vegetables and fruit at AEON” |  play_arrow | Reward Project for Achieving Exercise Goals for Osaka Residents |
| 8east | Sumitomo Life Here From 1UP: “Testimony of a Café Employee” VersionOkano Yoichi | play_arrow | Depicting life growth that supports stepping up |
| 9east | Sumitomo Life “dear my family 2015” Version |  play_arrow | Sharing memories of my late father at the wedding |
| 10east | Sumitomo Life “That Person’s Life Insurance” VersionFukatsu Eri |  play_arrow | Eri Fukatsu proposes life insurance to a crane. |
| 11east | Sumitomo Life Vitality ‘One UP on Your Commute’ EditionNagayama Eita | play_arrow | Toward a healthier life through bicycle commuting |
| 12east | Sumitomo Life Vitality ‘Is That All?’ Versionbananaman |  play_arrow | Sumitomo Life commercial: Bananaman introduces it in a fun way |
| 13east | Sumitomo Life Dollar Accumulation Vitality ‘Shitara Is Not Just Dancing’ Versionbananaman |  play_arrow | Frederic parody commercial by Himura and Shitara |
| 14east | Sumitomo Life “It’s the Same” Version — Shitara Ver. / Himura Ver.bananaman |  play_arrow | A Banana Man commercial that empathizes with young people's anxieties |
| 15east | Sumitomo Life “1UP in the Hallway”Nagayama Eita, Itō Sairi | play_arrow | A comedic commercial where Eita Nagayama does race walking |
| 16east | Sumitomo Life Vitality: “This Is What Happens!” Versionbananaman |  play_arrow | A commercial where Bananaman give a lecture about insurance through a comedic back-and-forth. |
| 17east | Sumitomo Life: “The Diderot Effect” (version)bananaman |  play_arrow | Introduction of Banana Man's Vitality CM |
| 18east | Sumitomo Life: Homo Economicus (Commercial)bananaman |  play_arrow | A human wavering between rationality and instinct |
| 19east | Sumitomo Life Mao Asada Support Project: “Our Winter – Factory” EditionAsada Mao |  play_arrow | Even if you give up on a dream, move on to a new one |
| 20east | Sumitomo Life: Three Major Illnesses PLUS ALIVE – “You Keep Going. Footsteps ~ Be Strong” VersionArimura Kasumi |  play_arrow | Cheering on those who keep running through life with all their might. |
| 21east | Sumitomo Life “Level Up with Memos” EditionMasaki Suda, Kazuki Iio | play_arrow | Masaki Suda records his senior’s notes in 5-7-5. |
| 22east | 2021 52nd Sumitomo Life Vitality Ladies Tokai Classic Tournament Announcement CM |  play_arrow | Introduction to the production of a commercial announcing a golf tournament |
| 23east | Sumitomo Life “Osaka Vitality Challenge”bananaman | play_arrow | Vitality’s free commercial supporting health |
| 24east | Sumitomo Life Future Diagnosis: ‘Constellation’ EditionHarada Kana, Aiba Masaki |  play_arrow | Aiba peeks into the future with a future diagnostic service |
| 25east | Sumitomo Life Vitality ‘Landing This Summer’ EditionNagayama Eita |  play_arrow | A moving commercial inspired by Osamu Dazai’s Run, Melos! |
| 26east | Sumitomo Life: ‘My Future’Aiba Masaki, Kitagawa Keiko |  play_arrow | A commercial video in which Masaki Aiba talks about the future in a healthy way |
| 27east | Sumitomo Life 35th Children’s Art Contest: ‘My Future Award’ Edition |  play_arrow | A moving commercial portraying children's dreams and possibilities |
| 28east | Sumitomo Life Future Diagnosis ‘Time Machine’ Versionaiba masaki |  play_arrow | A commercial in which Masaki Aiba portrays anxiety about a bone fracture |
| 29east | Sumitomo Life Mao Asada Support Project: “Our Winter: Job Hunting” EditionAsada Mao | play_arrow | Moved by Mao Asada’s presence, I gain courage. |
| 30east | Sumitomo Life 2022 “53rd Sumitomo Life Vitality Ladies Tokai Classic” Tournament Announcement Commercial |  play_arrow | Tournament announcement for Yuna Nishimura’s title defense |
| 31east | Sumitomo Life 2023 ‘54th Sumitomo Life Vitality Ladies Tokai Classic’ Tournament Announcement CM |  play_arrow | Announcement commercial for the Sumitomo Life Ladies Tournament |
| 32east | Sumitomo Life “Level Up in Exams” EditionNagayama Eita, Kawaei Rina | play_arrow | Test 1-UP Edition: A Funny Story About Forgotten Items |
| 33east | Sumitomo Life “At That Moment, Vitality (Doc)” VersionNagayama Eita |  play_arrow | A commercial you skip after a medical checkup |
| 34east | Sumitomo Life “One Up with a Health Checkup”Nagayama Eita | play_arrow | A comedic health checkup starring Eita |
| 35east | Sumitomo Life: ‘Boys Also 1UP’ VersionNagayama Eita |  play_arrow | A commercial featuring a boy who orders 'the usual' |
| 36east | Sumitomo Life: ‘Going Home Boosts My Little Sister by 1UP’ | play_arrow | Game showdown at siblings’ memorial service: Nana Komatsu wins by a landslide |
| 37east | Sumitomo Life “Sumitomo Life Brand Partner Message” versionAsada Mao |  play_arrow | A Collection of Messages Supporting Mao Asada |
| 38east | Sumitomo Life: “Refresh for 1 UP” EditionMasaki Suda, Mikio Date |  play_arrow | A funny commercial with Sugata and Date at a public bathhouse |
| 39east | Sumitomo Life: Enriching Future Creation Project – ‘Birth of Rescue Squad KING’Matsushima Nanako |  play_arrow | A commercial about hope for the future supported by children |
| 40east | Sumitomo Life “From Here, 1UP” VersionSugata Masaki, Yoshida Yō, Saitō Shinji, Okano Yōichi | play_arrow | Masaki Suda, a new employee, supports joining insurance |
| 41east | Sumitomo Life “At that moment, Vitality (Dash)” versionNagayama Eita, Cunning Takeyama | play_arrow | A high-speed drama about a tardy salaryman played by Eita |
| 42east | Sumitomo Life Vitality “Golf” versionbananaman |  play_arrow | Your insurance premiums decrease through health activities. |
| 43east | Sumitomo Life: “Suddenly—15%” Editionbananaman |  play_arrow | Sumitomo Life’s commercial says health insurance premiums are discounted based on behavioral economics. |
| 44east | Sumitomo Life “Further Evolution” Versionbananaman |  play_arrow | Earn points through health activities to increase your discount rate |
| 45east | Sumitomo Life “For Difficult People” Versionbananaman |  play_arrow | Motivate with Vitality behavioral economics |
| 46east | Sumitomo Life: Golf Editionbananaman |  play_arrow | Insurance that makes staying healthy fun |
| 47east | Sumitomo Life: “For people who can’t keep it up” (version)bananaman |  play_arrow | Comically introducing a health management app featuring Bananaman |
| 48east | Sumitomo Life: The Law of Action and Inaction (Version)bananaman |  play_arrow | Key points of a life insurance commercial based on behavioral economics |
| 49east | Sumitomo Life brand partner: “What Makes Me Strong” editionAsada Mao |  play_arrow | Mao Asada commercial moves viewers with challenge and glory. |
| 50east | Sumitomo Life: ‘My Little Sister Leveled Up — Testimony from My Sister’ EditionNagayama Eita, Komatsu Nana | play_arrow | Siblings perplexed by mojitos and ajillo |
| 51east | Sumitomo Life: ‘Level Up on a Business Trip Abroad’ EditionNagayama Eita | play_arrow | The 1UP scene during Eita’s overseas business trip is funny. |
| 52east | Sumitomo Life “First, Keep It” Versionbananaman |  play_arrow | Keep your discount with a health check |
| 53east | Sumitomo Life: “Nudge” Editionbananaman |  play_arrow | Bananaman explains Nudge |