Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]

Sumitomo Life Chakin “Chakin Publicity Department” VersionChou Tokimeki♡Sendenbu

Cho Tokimeki♡Sendenbu as new employees!? Cute smiles shine in the behind-the-scenes CM release for Sumitomo Life’s new web commercial

This is a comical-concept commercial featuring Cho Tokimeki Sendenbu as new employees at Sumitomo Life, where they brainstorm how to convey Chakin’s appeal.

The key point is the fun atmosphere of them working as new hires while still in their idol costumes, which also communicates that it’s an easy, accessible service for younger audiences.

While the costumes and pacing create a unique vibe, the worries they express and the features introduced are treated seriously, and that contrast helps convey a sense of reliability.

It strongly communicates that this is a positive service leading to the future and encourages viewers to start by looking into it.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Sumitomo Life Vitality: Behavioral Economics Consideration

Sumitomo Life “Vitality” New CM #6: “A Behavioral Economics Consideration” (120 seconds) [Sumitomo Life Official]

This commercial portrays a common situation: we think about our health but struggle to take action, while showing that Vitality can help.

The key is Mr.

Himura’s thought process informed by behavioral economics—emphasizing how he considers complex ideas yet doesn’t follow through.

Here, Mr.

Shitara suggests that instead of “making up for being unhealthy,” reframing it as “getting healthy” could lead to action, highlighting that Vitality is a perfect fit for this approach.

It’s a piece that makes you reflect on how taking action first—without overthinking—can be what truly matters.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Sumitomo Life “Letter ’23”

Corporate Commercial 'Letter ’23' Version (60 seconds) [Sumitomo Life Official]

This commercial depicts various experiences of people at Sumitomo Life in the form of letters, conveying the depth of their feelings.

Because the visuals are simple—just text being typed on the screen—the emotions feel all the more directly expressed.

It portrays experiences of continuing forward even when faced with hurtful words, how that led to trust, and the desire to keep walking alongside customers in the same way going forward.

A particularly compelling point that conveys trust is that, even though they provide insurance, they still wish for days when, if possible, no one needs to use it.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Sumitomo Life Vitality “Regulars’ Testimony” editionNagayama Eita, Osada Shohei

[CM] Sumitomo Life Vitality

This is a comedic commercial portraying office worker Hajime Ueda, played by Eita Nagayama, going to the gym, and from there conveying the relationship between Vitality and adidas.

Upon arriving at the gym, Ueda changes into adidas gear, and the surprise of him being in head-to-toe adidas is narrated by regular gym-goer Shohei Nagata.

The reason is that with Vitality, you can get adidas at special prices, effectively highlighting the value of Vitality.

Further amplifying the lively mood of the footage is Pistol Takehara’s song “Ah.

There Are Moments That Fly By.” Its light sound paired with a powerful vocal gives a sense of forward momentum.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Sumitomo Life: “At that moment, Vitality (Bicycle)”Nagayama Eita

Kazunari Ueda, played by Eita, levels up by switching to bicycle commuting. Sumitomo Life’s ‘Vitality’ new TV commercial: ‘Level Up on Your Commute’ and ‘At That Moment, Vitality (Bicycle)’.

This commercial portrays Kazuo Ueda, played by Eita Nagayama, commuting by bicycle, and from there conveys the appeal of Vitality.

It highlights how exercising through bike commuting brings various benefits and helps you live each day healthily and happily.

The song that further emphasizes the positive atmosphere depicted in the footage is Pistols Takahara’s “Ah.

There Are Moments That Fly By.” Its buoyant, light sound is striking, and when combined with the powerful vocals, it conveys a determination to move forward with strength.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Sumitomo Life: Leveling Up in Exams — “Testimony from the Examinee Next to Me”Kawaei Rina, Nagayama Eita

Rina Kawaei, Eita CM Sumitomo Life 1UP [Leveling up in exams: Testimony from the examinee next to me. 35-second version]

This commercial introduces Sumitomo Life’s 1UP while also conveying a positive message about moving forward a little every day.

It features Rina Kawaei narrating from the perspective of the test-taker sitting next to Hajime Ueda, played by Eita Nagayama, describing his exam scene.

His earnest approach to everything is depicted with a comedic touch.

The step-up portrayed in the footage is further highlighted by Pistol Takehara’s song “Yo, Soko no Wakai no.” Its energetic sound and powerful vocals are striking, and the lyrics, which feel like a strong cheer for young people, give listeners a boost.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Sumitomo Life: “A fun insurance plan that gets you great deals on vegetables and fruit at AEON”

Sumitomo Life “Osaka Vitality Challenge” Bananaman Video 2.0 [Official Sumitomo Life]

This is a commercial introducing the Osaka Vitality Challenge, a joint project between Osaka Prefecture and Sumitomo Life.

While reviewing the basics of Vitality—that you can earn various rewards by achieving weekly exercise goals—it also communicates that residents of Osaka Prefecture have a free trial period.

By presenting information solely through text in sync with the background music, the key points are clearly emphasized.

The impression is also playful, with the two members of the image-character duo, Bananaman, smiling on screen.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem