Lovely commercial jingle

Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]

Yoga teacherYuuko.S
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.
Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When watching TV or video streaming sites, Sumitomo Life’s commercials always catch the eye.

The series has produced many memorable ads, featuring a lineup of iconic characters and clever direction.

In this article, we’ll introduce all of Sumitomo Life’s commercials aired to date, highlighting the songs used and the cast information along the way.

We’ve gathered everything from nostalgic spots to the latest releases, so take this opportunity to sit back and enjoy Sumitomo Life’s commercials.

[Sumitomo Life Commercials] Popular and Historical Commercial Compilations [2026] (11–20)

Sumitomo Life “1UP in the Hallway”Nagayama Eita, Itō Sairi

Eita sprints at full speed after a work mistake! Cunning Takeyama and Sairi Ito also appear. Sumitomo Life ‘Vitality’ new commercials: “1UP in the Hallway” and “At That Moment, Vitality (Dash)”

This is Sumitomo Life’s 2018 commercial “1UP in the Hallway.” Eita Nagayama gives a brilliantly quirky performance as the unimpressive office worker Hajime Ueda in this highly acclaimed series.

It features a comedic twist where, after realizing he went to the wrong meeting location, he speed-walks down the hallway instead of running as he dashes out of the office.

The theme song “Yo, You Young People There” by Pistol Takehara made a strong impression and became a hot topic.

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Sumitomo Life Vitality: “This Is What Happens!” Versionbananaman

Vitality Smart New TV Commercial #8 “This Is What Happens!” (30 seconds) [Official Sumitomo Life]

The Sumitomo Life Vitality commercial “This Is What Happens!” featuring the comedy duo Bananaman.

In this ad, Osamu Shitara gives a lecture to Yūki Himura about insurance.

Their comedic banter and reactions are very entertaining.

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Sumitomo Life: “The Diderot Effect” (version)bananaman

Sumitomo Life “Vitality” New CM #3 “Diderot Effect” Version (30 seconds) [Sumitomo Life Official]

This is the Sumitomo Life “Vitality” series commercial featuring Bananaman, titled “The Diderot Effect.” The so-called Diderot effect describes how, when you get something new and feel excited, you end up replacing more and more of your belongings to match it.

I think many people like to “start with the look” when they begin something new.

Those folks will surely relate and think, “So true!” (lol).

It’s a very cute ad, with Himura happily dancing, dressed head to toe in a brand-new outfit.

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Sumitomo Life: Homo Economicus (Commercial)bananaman

Sumitomo Life “Vitality” New CM #1: “Homo Economicus” Version (30 seconds) [Sumitomo Life Official]

Are you familiar with the term Homo economicus? It apparently refers to a rational, self-interested economic person, but I didn’t even know the word until I saw this commercial.

In Sumitomo Life’s commercial “Homo Economicus,” as we watch Mr.

Himura agonize over whether to eat the eclair in the fridge—wanting to but deciding not to—the ad discusses whether one should be rational or follow the instinct that is faithful to human feelings.

It also seems to suggest that the very act of wavering and worrying is one of the good things about being human.

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Sumitomo Life Mao Asada Support Project: “Our Winter – Factory” EditionAsada Mao

[HD] Mao Asada Sumitomo Life “Our Winter – Factory” CM (30 seconds)

This commercial depicts a factory worker who sees her past self reflected in figure skater Mao Asada and finds a renewed, positive outlook.

There are dreams we’re forced to give up, but that doesn’t mean life is over—it teaches us that we can keep moving forward toward new dreams.

The background song, “Nando demo” (“Again and Again”), really adds the perfect touch.

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Sumitomo Life: Three Major Illnesses PLUS ALIVE – “You Keep Going. Footsteps ~ Be Strong” VersionArimura Kasumi

Sumitomo Life “Three Major Diseases PLUS ALIVE” New CM “You Continue. Footsteps ~Be Strong” (30 seconds) [Sumitomo Life Official]

This commercial conveys who Sumitomo Life’s plan “Three Major Diseases PLUS ALIVE” is designed to support.

The central theme is “running,” expressing the desire to be by your side and support you most closely so you can keep running energetically throughout a long life.

The song that further accentuates the strength portrayed in the visuals is Mr.Children’s “Ashioto ~Be Strong~.” Its powerful vocals over a grand sound are striking, clearly communicating a positive momentum that pushes you forward.

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[Sumitomo Life Commercials] Popular and Historic CM Compilation [2026] (21–30)

Sumitomo Life “Level Up with Memos” EditionMasaki Suda, Kazuki Iio

Masaki Suda takes notes in haiku during a heated meeting — Sumitomo Life’s new 1UP commercial, “Level Up with Notes”

One of Sumitomo Life’s often chuckle-worthy “1UP Series” commercials, “Memo de 1UP,” features Masaki Suda as a new employee who takes notes on the passionate words of his senior, Iio—and by coincidence, the contents of his notes form a 5-7-5 haiku.

It’s also interesting that a single commercial is depicted from three perspectives: the new employee, the senior employee, and the person from the life insurance company who elevates the memo.

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