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Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]

Yoga teacherYuuko.S
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.
Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When watching TV or video streaming sites, Sumitomo Life’s commercials always catch the eye.

The series has produced many memorable ads, featuring a lineup of iconic characters and clever direction.

In this article, we’ll introduce all of Sumitomo Life’s commercials aired to date, highlighting the songs used and the cast information along the way.

We’ve gathered everything from nostalgic spots to the latest releases, so take this opportunity to sit back and enjoy Sumitomo Life’s commercials.

[Sumitomo Life Commercials] Popular and Historical Commercials Summary [2026] (41–50)

Sumitomo Life: “Suddenly—15%” Editionbananaman

Suddenly – 15% Version_site

Sumitomo Life’s commercial, which has a faintly philosophical vibe, is said to be based on behavioral economics.

“Vitality,” played by Bananaman’s Osamu Shitara, and “Human,” played by Yūki Himura, meet—and Human discovers just how great Vitality is.

Incredibly, premiums are 15% off right from the first year.

Himura’s “All of a sudden!” line as Human really feels like the quintessential human reaction, doesn’t it? (Laughs.) It’s so characteristic of Sumitomo Life to offer an insurance plan that makes staying healthy feel fun.

Watching it made me excited and curious to learn more about the policy details!

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Sumitomo Life “Further Evolution” Versionbananaman

Further Evolution Arc_site

The commercial begins with a story featuring Yuki Himura playing a “human” who worries that once people get used to being kept, discounts start to feel like a given.

In response, Tsunori Shitara surprises him with a single line: your points increase through daily activities.

This “Vitality” insurance really upends traditional insurance, and the ad explains it in a humorous way.

It’s a system where you earn points by doing things that promote health, like going to the gym or walking more than a set number of steps.

Your points grow through daily activities, and as your points increase, your discount rate changes further.

The fact that earning points leads to better health and also to bigger discounts is enough to fire you up—just like Himura’s “human” in the ad!

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Sumitomo Life “For Difficult People” Versionbananaman

Troublesome Person Edition_site

Sumitomo Life’s “Vitality” is grounded in behavioral economics, which is why it impressively anticipates people who tend not to take action.

The commercial in the “For People Who Find Things a Hassle” series makes this very clear.

Many of you probably nodded in agreement at the line, “It’s the getting started that’s a hassle in the first place.” However, as if to get ahead of that feeling of hassle, a variety of perks are prepared like rewards, and the ad highlights how this helps boost motivation.

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Sumitomo Life: Golf Editionbananaman

Sumitomo Life “Vitality” New CM #4: “Golf” Edition [Official Sumitomo Life]

The Sumitomo Life “Vitality” commercial, Golf Edition, uses the tagline “Insurance that makes you want to be healthy.” The duo Bananaman appear in this series.

Golf is not only “fun” for Mr.

Himura, whose hobby it is, but also “good for your health.” It’s a hobby that kills two birds with one stone—pretty great, right? On top of that two-for-one benefit, your golf rounds can count toward premium discount points, making it the perfect insurance for golf enthusiasts.

That’s three birds with one stone! (Haha).

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Sumitomo Life: “For people who can’t keep it up” (version)bananaman

For Those Who Can't Keep Going_site

The Sumitomo Life “Vitality” commercial features Bananaman’s warmly human, back-and-forth performances and a mysterious, high-class musical atmosphere.

This ad also comically portrays how people struggle to keep things going.

In the app, you set challenge goals and earn points, which can be redeemed for perks like coffee tickets.

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Sumitomo Life: The Law of Action and Inaction (Version)bananaman

Sumitomo Life “Vitality” New CM #5: “The Law of Action and Inaction” (30 seconds) [Official Sumitomo Life]

The comedy duo Bananaman appear in Sumitomo Life’s “Vitality” commercial, the “Law of Action and Inaction” edition.

In this ad, Shitara serves as the navigator, while two versions of Himura demonstrate examples of when you do something and when you don’t.

It explains “regret,” based on human behavioral science, by showing someone who took action and someone who didn’t.

The idea is that if you know it’s a law, it becomes easier and more positive to choose whether to act or not.

Since this “Vitality” insurance product is based on behavioral economics, it definitely piques your interest, doesn’t it?

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Sumitomo Life brand partner: “What Makes Me Strong” editionAsada Mao

Nice CM: Sumitomo Life – Mao Asada “What Makes Me Strong” version

A commercial that weaves messages between footage of Mao Asada.

Practice, setbacks, glory—before you know it, the story brings you to tears.

The brand message of Sumitomo Life aligns perfectly with Mao Asada, their brand partner.

The closing line, “Strengthen your future,” lends powerful credibility, making it a highly persuasive piece of advertising.

It’s a commercial that will still be moving even when watched years from now.

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