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Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]

Yoga teacherYuuko.S
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.
Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When watching TV or video streaming sites, Sumitomo Life’s commercials always catch the eye.

The series has produced many memorable ads, featuring a lineup of iconic characters and clever direction.

In this article, we’ll introduce all of Sumitomo Life’s commercials aired to date, highlighting the songs used and the cast information along the way.

We’ve gathered everything from nostalgic spots to the latest releases, so take this opportunity to sit back and enjoy Sumitomo Life’s commercials.

[Sumitomo Life Commercials] Popular and All-Time Commercials Roundup [2026] (1–10)

Sumitomo Life: “A fun insurance plan that gets you great deals on vegetables and fruit at AEON”

Sumitomo Life “Osaka Vitality Challenge” Bananaman Video 2.0 [Official Sumitomo Life]

This is a commercial introducing the Osaka Vitality Challenge, a joint project between Osaka Prefecture and Sumitomo Life.

While reviewing the basics of Vitality—that you can earn various rewards by achieving weekly exercise goals—it also communicates that residents of Osaka Prefecture have a free trial period.

By presenting information solely through text in sync with the background music, the key points are clearly emphasized.

The impression is also playful, with the two members of the image-character duo, Bananaman, smiling on screen.

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Sumitomo Life Vitality ‘Is That All?’ Versionbananaman

Sumitomo Life “Vitality” New CM #9 ‘That’s Not All’ Version (60 seconds) [Sumitomo Life Official]

In the commercial introducing Sumitomo Life’s insurance product Vitality, the comedy duo Bananaman appears.

It shows Mr.

Himura, who has already enrolled in Vitality and is living enjoyably and economically, while Mr.

Shitara is seen admiring his lifestyle.

The phrase “Just being right isn’t fun” leaves a strong impression.

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Sumitomo Life “It’s the Same” Version — Shitara Ver. / Himura Ver.bananaman

Corporate CM “It’s the Same.” Version, Shitara Ver. (60 seconds) [Sumitomo Life Official]

Corporate Commercial 'It's the Same.' Version: Himura (60 seconds) [Sumitomo Life Official]

This commercial gently stands by young people who are anxious about the future, featuring the duo Bananaman and embodying Sumitomo Life’s corporate sentiment.

Precisely because we live in what’s called the “100-year life era,” it vividly portrays each person’s attitude toward enjoying a long life ahead.

The duo’s plainspoken, straightforward words convey a kindness that eases feelings of anxiety.

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[Sumitomo Life Commercials] Popular and Historical Commercial Compilations [2026] (11–20)

Sumitomo Life “That Person’s Life Insurance” VersionFukatsu Eri

Sumitomo Life Insurance TV Commercial: “That Person’s Life Insurance” Version (15 seconds)

Titled “That Person’s Living Insurance,” this commercial features Eri Fukatsu as an insurance sales representative proposing a plan to a woman—who turns out to be the crane from the folktale “The Grateful Crane.” It opens with a scene where Fukatsu admires the quality of a cloth woven by the woman, referred to as “O-Tsuru,” and then asks whether she has any concerns about being unable to work.

When O-Tsuru replies that she hasn’t really thought about it, Fukatsu goes on to explain living insurance.

Many people, like O-Tsuru, haven’t considered such risks before, making the setup relatable and easy to identify with.

At the end of the commercial, there’s a humorous touch when the old man opens the room door without permission, giving the ad a light, chuckle-worthy ending.

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Sumitomo Life Vitality ‘One UP on Your Commute’ EditionNagayama Eita

Kazunari Ueda, played by Eita, levels up by switching to bicycle commuting. Sumitomo Life’s ‘Vitality’ new TV commercial: ‘Level Up on Your Commute’ and ‘At That Moment, Vitality (Bicycle)’.

This commercial expresses how even a small change, like switching to commuting by bicycle, can lead to a healthier and more fulfilling daily life, and it also depicts Sumitomo Life supporting that health.

Framed like an interview with Hajime Ueda, played by Eita Nagayama, it conveys that awareness of small exercises can lead to stepping up.

The song that emphasizes the positive atmosphere of the footage is Pistol Takehara’s “Yo, You Young People.” Its powerful vocals layered over an energetic sound leave a strong impression, and the way it boldly delivers its message conveys a forward-looking attitude.

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Sumitomo Life Here From 1UP: “Testimony of a Café Employee” VersionOkano Yoichi

Sumitomo Life “1UP” Commercial, Sixth Installment: ‘Leveling Up From Here: Testimony of a Café Waiter’ (Yoichi Okano)

This commercial portrays a meeting at a coffee shop featuring Ich Ueno played by Masaki Suda, expressing the importance of stepping up.

Seeing a casual phone call, Yoichi Okano, the coffee shop master, senses growth.

It also conveys Sumitomo Life’s desire to support many people in taking their next steps.

The song that underscores the humor and positive vibe depicted in the visuals is Pistols Takahara’s “Hey, You Young Folks.” With its powerful sound and vocals, the track resonates memorably and directly conveys the strength to face forward and push ahead.

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Sumitomo Life Vitality: “This Is What Happens!” Versionbananaman

Vitality Smart New TV Commercial #8 “This Is What Happens!” (30 seconds) [Official Sumitomo Life]

The Sumitomo Life Vitality commercial “This Is What Happens!” featuring the comedy duo Bananaman.

In this ad, Osamu Shitara gives a lecture to Yūki Himura about insurance.

Their comedic banter and reactions are very entertaining.

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