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Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]

Yoga teacherYuuko.S
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.
Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When watching TV or video streaming sites, Sumitomo Life’s commercials always catch the eye.

The series has produced many memorable ads, featuring a lineup of iconic characters and clever direction.

In this article, we’ll introduce all of Sumitomo Life’s commercials aired to date, highlighting the songs used and the cast information along the way.

We’ve gathered everything from nostalgic spots to the latest releases, so take this opportunity to sit back and enjoy Sumitomo Life’s commercials.

[Sumitomo Life Commercials] Popular and Historical Commercials Summary [2026] (41–50)

Sumitomo Life: ‘My Little Sister Leveled Up — Testimony from My Sister’ EditionNagayama Eita, Komatsu Nana

Eita is convinced of his younger sister Nana Komatsu’s growth as she orders a mojito — Sumitomo Life’s new commercial “Little Sister Levels Up”

This is a commercial featuring the younger sister of Hajime Ueda, the protagonist of the “1UP” series.

Hajime tries to show his big-brother side at a restaurant, but he’s overwhelmed by his sister’s stylish orders, like a mojito and ajillo.

It’s a humorous story that subtly reveals their relationship.

The song used is “Yo, Sokono Wakaino” by Pistol Takehara.

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[Sumitomo Life CM] Popular Commercials and Historical Ads Summary [2026] (51–60)

Sumitomo Life: ‘Level Up on a Business Trip Abroad’ EditionNagayama Eita

Eita, armed with subtly impressive English, takes on immigration—Sumitomo Life’s new commercial: “Overseas, Level Up Over There”

The “1UP Series” comically portrays people slightly leveling up their rank.

In Eita’s “1UP on an Overseas Business Trip,” who’s been in the series since the beginning, he seems really fixated on pronouncing the “s” in “3 days” during immigration.

But in the end he just holds up three fingers and gets the message across anyway, which is amusingly funny.

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Sumitomo Life “First, Keep It” Versionbananaman

First, the Keep version_site

A commercial where Banana Man’s Osamu Shitara and Yuki Himura introduce the secrets of Sumitomo Life’s “Vitality.” Just when you’re surprised to find there’s an immediate 15% discount when you enroll in the insurance, you learn that if you do a health check, you can earn health check points.

With those points, you can aim to maintain that 15% discount rate the following year, too.

Since insurance premiums tend to go up year by year, this is a pleasantly surprising twist.

It really makes you want to maintain both your health and your premiums.

Plus, the way Banana Man performs really draws you in.

No wonder it’s such a popular commercial.

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Sumitomo Life: “Nudge” Editionbananaman

Sumitomo Life “Vitality” New CM #2 “Nudge” Version (30 seconds) [Sumitomo Life Official]

Since October 2021, Sumitomo Life’s “Vitality” commercials have featured the comedy duo Banana Man: Osamu Shitara and Yuki Himura.

The commercials humorously explain “nudge,” one of the behavioral economics theories that underpins the Vitality concept.

I first learned about nudges from these ads.

According to their explanation, a nudge means “a gentle push” that helps people make better choices.

In the CM, they cleverly guide people to take the stairs instead of the elevator to promote health.

I’d love to learn about nudges and try using them myself (lol).

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