Lovely commercial jingle

A roundup of songs from Suzuki commercials: the appeal of friendly J-pop and Western music

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Speaking of Suzuki, in addition to popular kei cars like the Spacia, Hustler, and Alto, the lineup is known for being approachable, with models like the Solio—a compact family car that’s also very popular.

Even when you’re watching TV, you often see commercials for these hit models, right?

In this article, we’ll introduce the songs that have been used in commercials for Suzuki’s popular models.

Suzuki’s commercials feature not only popular J-pop, but also many covers of classic hits, and a lot of them are really catchy in their presentation.

More recently, there’s also been an increase in original songs made specifically for the commercials.

All of the songs tend to stick in your head, so you might find yourself thinking, “What’s that song called?”

There are plenty of classics you may have heard even if you didn’t know their names!

Compilation of Suzuki commercial songs: The appeal of approachable J‑POP and Western music (21–30)

SUZUKI New Hustler “JOY & POP Debut” Version

First Human GiatrusZa Gyātoruzu

[Official] Hajime Ningen Gyatoruzu OP 'Hajime Ningen Gyatoruzu' “GIATRUS, The First Man” (1974)

First Human GiatrusZa Gyātoruzu

When it comes to Suzuki’s kei cars, many people probably think of the Hustler.

In the Hustler commercial released in December 2019, the theme song from the nostalgic anime “GyaToruzu” (Hajime Ningen Gyatoruzu) was used.

The video and music perfectly matched the image of the Hustler, which launched in January 2020, and I imagine many viewers couldn’t help but be glued to their screens when the ad aired.

Also noteworthy is that the visuals feature illustrations by Keith Haring, an iconic artist of the 1980s, giving the commercial a fun and poppy feel that’s enjoyable just to look at.

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SUZUKI Solio Bandit “Shiritori Drive” Version

To The Moonayaka

To The Moon

To The Moonayaka

SUZUKI SOLIO BANDIT HYBRID Commercial: 'Shiritori Drive' Version (15 seconds)

This commercial showcases the beauty and comfortable ride of the Solio Bandit through a driving scene featuring Kanna Hashimoto and Fuju Kamio.

It highlights the car’s power as it cuts through the rain and its beauty across various landscapes, depicted in step with changes in the shiritori word game.

The song used is Ayaka’s “To The Moon”: its strong rhythm underscores the car’s stable performance, while her soaring vocals emphasize a beauty that shines even in the rain.

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SUZUKI Hustler “Hustler World: Wonder Drive” Version

That’s The Way A Woman IsThe Messengers

Messengers “Thats the way a Woman is” stereo (1971)

That's The Way A Woman IsThe Messengers

SUZUKI HUSTLER Hybrid TV Commercial: “Hustler World / Wonder Drive” 15-second version

“That’s the Way a Woman Is,” which played in the anime-style Hustler commercial “HUSTLER WORLD,” is a 1971 track by the American rock band The Messengers, and in Japan it was also covered by Finger 5.

The commercial uses an original arrangement, but the original song is a rock ’n’ roll number with a slightly funky vibe.

Its catchy phrases stick with you, and the lyrics encourage you to lean on a girl’s sweetness, giving you a liberating feeling.

It’s stylish—perfect for a drive!

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SUZUKI Escudo “The uncompromising SUV” version

DeusB’z

B’z “Deus” – Tried playing it on guitar

DeusB'z

B’z’s “Deus,” released in 2019, was featured in the SUZUKI ESCUDO “Uncompromising SUV” commercial.

In the ad, a man in the car looks surprised by its safety features, and then, as if set free, drives exactly the way he wants—this is the impression it gives.

The masculine vibe of B’z’s song fits perfectly and further accentuates the car’s coolness.

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SUZUKI Spacia Custom

Wiggle WaggleHerbie Hancock

Herbie Hancock. – Wiggle Waggle

Wiggle WaggleHerbie Hancock

Featured in the Suzuki Spacia Custom commercial.

The intro is crafted to make you imagine a completely different piece of music, but the chorus melody is something almost everyone has probably heard at least once.

This cool, moody track draws you in no matter how many times you listen.

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SUZUKI Swift “The answer is one car” version

Beautiful Now ft. Jon BellionZedd

Zedd – Beautiful Now ft. Jon Bellion (Official Music Video)

Beautiful Now ft. Jon BellionZedd

Suzuki New Swift CM Japan Suzuki Swift

This is the commercial for the Swift, “The Answer Is One,” released in 2018.

The song used is Zedd’s “Beautiful Now,” featuring rapper Jon Bellion.

The dynamic camerawork perfectly matches the way the track builds! Listening to such an exhilarating song while driving through the great outdoors would be absolutely amazing, wouldn’t it?

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SUZUKI Baleno: “Feels just right. For the city, and for me.”

My First KissRasmus Faber

My First Kiss

My First KissRasmus Faber

SUZUKI BALENO 04

You often see the Suzuki Baleno driving around town, don’t you? In this commercial, to portray the Baleno as both emotionally expressive and confidently present in an urban setting, they deliberately filmed “real everyday scenes.” For the CM song, they used “My First Kiss,” an English arrangement of “Hajimete no Chuu,” famous as the theme song of Kiteretsu Daihyakka.

With its jazz-inspired arrangement, it perfectly matches the elegant image of the Baleno.

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