Lovely commercial jingle

A roundup of songs from Suzuki commercials: the appeal of friendly J-pop and Western music

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Speaking of Suzuki, in addition to popular kei cars like the Spacia, Hustler, and Alto, the lineup is known for being approachable, with models like the Solio—a compact family car that’s also very popular.

Even when you’re watching TV, you often see commercials for these hit models, right?

In this article, we’ll introduce the songs that have been used in commercials for Suzuki’s popular models.

Suzuki’s commercials feature not only popular J-pop, but also many covers of classic hits, and a lot of them are really catchy in their presentation.

More recently, there’s also been an increase in original songs made specifically for the commercials.

All of the songs tend to stick in your head, so you might find yourself thinking, “What’s that song called?”

There are plenty of classics you may have heard even if you didn’t know their names!

Compilation of Suzuki commercial songs: the appeal of friendly J-pop and Western music (31–40)

SUZUKI Solio “Marine World” Version

Original song

SUZUKI SOLIO HYBRID TV Commercial 'Marine World' 15 seconds

The Solio commercial “Marine World” features Kanna Hashimoto, Ryo Yoshizawa, Papaya Suzuki, and others as the SOLIO 5.

The ad uses an original song that’s familiar from Solio commercials.

The composer is Fumitake Igarashi, a keyboardist who has supported artists like Yumi Matsutoya and JUJU.

The catchy melody sticks in your head and makes you want to sing and dance along! The lyrics also neatly weave in an introduction to the car.

It’s a song that can lift your spirits across generations.

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SUZUKI Solio Bandit

Tokyo DriveTOKIO

TOKIO Tokyo Drive! TV Version

Tokyo DriveTOKIO

With an authentic band sound, farming skills impressive enough to win over professionals, and even the establishment of their own company in 2021, TOKIO has set itself apart from other idols with uniquely independent activities.

This is their 50th single.

The track was used in a commercial for Suzuki’s Solio Bandit, and its mature, rock-infused vibe is wonderfully satisfying.

Since the members themselves wrote the lyrics and composed the music, you can really sense the group’s musical skill and vision.

The lyrics and melody expand on the expectations and imagery associated with the car, making it a perfect choice for a commercial song.

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Hoshino Takashi

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SUZUKI Xbee “Xbee People” Version

Original song

SUZUKI XBEE CM 'Crossbee People' 15-second version

The commercials for the popular crossover SUV, the XBee, have featured an original song since October 2020.

As a crossover SUV that excels both in city driving and outdoor fun, the XBee carries a stylish, free-spirited, and wild image.

This rock tune, light on its feet yet laid-back and relaxed, feels like the XBee’s image turned directly into music.

I think it captures a chic, urban vibe and a playful spirit very well.

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SUZUKI XBee “STYLE LOVE” version

Original song

The “STYLE LOVE” edition of the Crosbie commercial features a melody that seems perfect for enlivening a lighthearted road trip.

The song is an original track for the ad.

It’s striking how the melody alone makes you feel excited, as if you can sense all the instruments being played joyfully.

It has an atmosphere that would hype up a festival too, making you think, “I want to hear the full version!” It’s perfect not only as BGM while driving, but also as background music for leisure activities at your destination.

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SUZUKI Every "Thanks to the Every, right?" Version

Everyday Reni-chanTakagi Reni

[Tried Dancing] Let’s Try It with Reni-chan!! Part 3 [Don’t go outside at times like this—stay home!!]

Everyday Reni-chanTakagi Reni

A solo song by Reni Takagi, a member of Momoiro Clover Z, who’s been very active in Suzuki’s commercials.

Reni Takagi herself appears in the ad, showcasing the capabilities of the Every Van.

Overall, the commercial leaves the impression of a wonderfully fresh smile from Reni Takagi, and the song’s energetic, cheerful vibe fits perfectly! The jacket Reni wears in the ad—and even the color of the on-screen text—is unified in purple, her image color.

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Suzuki commercial songs roundup: The charm of friendly J‑Pop and Western music (41–50)

SUZUKI Wagon R “Wanna take the new Wagon R for a ride?” Version

In the MoodGlenn Miller

Glenn Miller – In The Mood [HQ]

In the MoodGlenn Miller

Wagon (type) R TV commercial: “Wanna ride the new Wagon R?” 15 seconds (F20C)

Featured in the Wagon R commercial “First Drive.” This well-known jazz standard, often used in dance scenes and elsewhere, is a tune almost everyone has heard at least once, isn’t it? In the commercial, the lively feel of the car driven by actress Suzu Hirose matched the song beautifully.

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SUZUKI Alto “Our neighbor bought one too” version

Original songsawada kaori

The commercial for the Alto kei car featuring Alto-chan played by Koko Flora and Haru uses light, friendly music with a memorable, poppy brass sound.

It’s a perfect match for the ad, which highlights the car’s cute silhouette, color scheme, and ease of driving.

The song is an original piece written specifically for the commercial, and the lyrics repeat “Alto” many times, making it irresistibly catchy.

It’s the kind of approachable track you’d expect from a Suzuki commercial.

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