A roundup of songs from Suzuki commercials: the appeal of friendly J-pop and Western music
Speaking of Suzuki, in addition to popular kei cars like the Spacia, Hustler, and Alto, the lineup is known for being approachable, with models like the Solio—a compact family car that’s also very popular.
Even when you’re watching TV, you often see commercials for these hit models, right?
In this article, we’ll introduce the songs that have been used in commercials for Suzuki’s popular models.
Suzuki’s commercials feature not only popular J-pop, but also many covers of classic hits, and a lot of them are really catchy in their presentation.
More recently, there’s also been an increase in original songs made specifically for the commercials.
All of the songs tend to stick in your head, so you might find yourself thinking, “What’s that song called?”
There are plenty of classics you may have heard even if you didn’t know their names!
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Suzuki commercial songs roundup: The charm of friendly J‑Pop and Western music (41–50)
Chapter01Yaita Hitomi
The song “Chapter01” by Hitomi Yaida is featured in the Solio commercial, “FLOWER.” Released in 2004 as a double A-side single along with “Marble-iro no Hi,” it pairs Yaida’s refreshing, uplifting melody with her pleasant, soaring high notes.
The lyrics depict a date between lovers, making it a perfect in-car BGM for couples heading out on a drive.
Why not enjoy a lovely date together with this song playing?
Suzuki Commercial Songs Collection: The Appeal of Familiar J-Pop and Western Music (51–60)
A Love Song I Couldn’t SingOda Yūji
Yuji Oda, an actor who also has a long career as a singer, released his third single, “Utaenakatta Love Song,” in 1991.
It became his biggest hit, selling over 570,000 copies.
The song was also used in a commercial for the Cervo Mode, in which Oda himself appeared.
Its distinctly ’90s pop sheen, vivid sound, and catchy melody are wonderful, and it’s a song that really makes you want to sing along—very much in Oda’s style.
The lyrics, which seem to depict the last moments of student life before graduation and what comes after, wrap you in a nostalgic feeling and give you a boost to keep going.
I feel that Oda’s vocal—imbued with a touch of melancholy yet carrying a bright atmosphere—further enhances the song’s appeal.
Oh What a WorldRufus Wainwright
This is the SUZUKI IGNIS commercial titled “No Matter the City in the World,” which aired in 2018.
The IGNIS was selected as a Top 3 finalist for World Urban Car at the 2017 World Car Awards and is said to be one of the cars that suits urban environments best worldwide.
The song used in the commercial is “Oh What A World” by New York–born singer-songwriter Rufus Wainwright, an homage to the classical masterpiece Boléro.
Its orchestral sound feels urban and matches the image of the IGNIS perfectly.
Take Me Out To The Ball GameFrank Sinatra
Many commercials for the Spacia, a light-height wagon targeted at families, depict scenes of going out together as a family, don’t they? In those ads that portray a fun-filled day, they use a cover of “Take Me Out to the Ball Game,” made famous by Frank Sinatra.
Compared to the original, it has a much more pop and cheerful feel, and it even features original lyrics, making it the kind of song that lets you imagine a day when you’ve bought this car and are heading out with your family!
Monochrome VenusIkeda Satoshi
Monochrome Venus,” which was featured in an Alto commercial, is the debut song by singer-songwriter Satoshi Ikeda.
Thanks to the commercial airing, it became a hit, including a six-week run on the music show The Best Ten.
In 2008, Acid Black Cherry, the solo project of Janne Da Arc’s yasu, released a cover.
It has the vibe of classic Showa-era pop—nostalgic yet sophisticated.
Ikeda’s clear, sultry vocals paired with the song’s shimmer are wonderful.
It’s a poignant love song about trying to fill loneliness with another romance, yet its sound also fits perfectly for a drive.
Surfin’ USAThe Beach Boys
The lively commercial song that expresses how having a Crosby makes every day fun is sung by the American group The Beach Boys! The dance performed by the actors in the commercial is each person’s own way of showing how much fun they’re having.
It’s a perfect number that fits the commercial’s big theme: “fun!”
Never Stop
Since its first full model change in 20 years in 2018, Suzuki’s compact 4WD Jimny has only continued to grow in popularity.
For the commercial of this model—arguably the most special Jimny in its history—an original song was specially written.
While it’s not unusual for car commercials to use original music, it’s rare to see one with a full title like “Never Stop,” isn’t it? The music vividly captures the Jimny’s rugged power to conquer any rough terrain and its grand, nature-fitting atmosphere—perfectly suited to the Jimny.