[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From timeless classics to the latest hits] A roundup of catchy commercial jingles (531–540)
MemoryMakihara Noriyuki
This is a commercial that promotes Nivea Body’s Marshmallow Care, known for its irresistibly fluffy foam, through the presence of Asuka Saito.
It depicts her spreading the foam over her entire body, and the relaxed expressions and overall atmosphere of the visuals effectively convey a sense of softness.
The song that further accentuates the softness expressed in the imagery is Noriyuki Makihara’s “Kioku” (Memory).
The layered, digital-tinged sound is striking and, on its own, can feel tense; however, when combined with his gentle vocals, it creates a uniquely floating sensation.
It’s a piece that seems to express a grand worldview—one of connecting past memories to the future.
Important personFujimaki Ryota
This commercial highlights the luxurious feel of Nivea’s Premium Body Milk through the presence of Michiko Kichise.
It portrays her incorporating the Premium Body Milk into her relaxing time at home, with her smile conveying the product’s pleasant texture and uplifting effect.
Further accentuating the calm atmosphere of the visuals is the song “Taisetsu na Hito” by Ryota Fujimaki.
The gentle, piano-centered sound is striking, and combined with his soaring vocals, it expresses kindness and warmth.
As the music swells into a grand development, it also evokes a sense of stepping forward toward the future.
Love will winKAN
This commercial portrays a unique world where Oronamin C is projected into the night sky by drones, expressing a fun, energetic vibe.
Shown in a setting reminiscent of a fireworks festival, the appearance of Oronamin C and the ensuing excitement of the crowd convey a positive atmosphere.
In this scene, the audience sings together to KAN’s song “Ai wa Katsu” (“Love Will Win”).
It’s one of KAN’s signature tracks, and its powerful vocals over a bright, uplifting sound convey a sense of forward momentum.
It’s fine just the way it is, baby.T-junctions
This commercial portrays people spending their own time in a bar, while also highlighting the presence of Sapporo Lager Beer that supports that sense of fulfillment.
With the theme “Bottled Beer in Your Life,” it gently conveys the desire to preserve and develop bar culture.
The song that further accentuates the relaxed moments and calm atmosphere depicted in the visuals is T-Jiro’s “Kono mama de ii no sa baby.” Its easygoing rhythm and vocals tinged with a hint of languor evoke the image of moving forward at a carefree pace.
Sign wa B New Arrange Ver.B Komachi
This commercial features B Komachi from the anime “Oshi no Ko” as ambassadors for Kao’s Essential, highlighting the relationship between hair and idols.
It playfully conveys that even when dancing as idols, they can maintain beautifully styled, unruffled hair.
Further accentuating the light, breezy feel of the visuals is B Komachi’s signature song, “Sign wa B.” Its colorful, pop idol sound and buoyant vocals—complete with call-and-response—convey a sense of exhilaration to listeners.
Bon VoyageJO1
A commercial featuring JO1 members introducing the summer-limited menu item, the Summer Indulgent Beef Curry.
The members eat with great appetite and share their impressions in a snappy rhythm, really conveying its appeal more and more.
Their 2025 release “Bon Voyage” is used as the background music, giving the CM a bright, upbeat feel.
In keeping with the phrase “Bon Voyage,” which means “have a good trip” to a traveler, the lyrics are filled with positive, travel-themed messages.
I want to become a wizardLAYRUS LOOP
This commercial introduces Zojirushi’s stainless steel bottles, which keep drinks warm during the cold winter, and conveys the comfort that warmth brings.
It depicts, with touches of animation, how just a single sip of a hot drink on the way to and from school or work can lift your spirits.
The song that further highlights the everyday comfort portrayed in the visuals is LAYRUS LOOP’s “Mahoutsukai ni Naritakute” (“I Want to Become a Wizard”).
Despite its simple three-piece sound, its buoyant rhythm stands out, conveying a forward-looking feeling, like a sense of hope toward the future.