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A roundup of Western songs used in mobile phone and smartphone commercials

When it came to mobile phone commercials, it used to be only the three major carriers, but since the advent of smartphones, there’s been an increase in ads for the devices themselves from various manufacturers.

In the past few years, budget SIMs have also taken hold, and many telecom operators are now airing commercials.

In this article, we’ll introduce Western songs that have been used in commercials related to mobile phones.

Recently, a wide range of tracks—everything from songs that perfectly match the sleek image of smartphones to more familiar, approachable tunes—are being chosen, regardless of how well-known they are.

We’ll present these by company and brand featured in the commercials!

Compilation of Western songs used in mobile phone and smartphone commercials (61–70)

4G LTE “PERFECT SYNC.” Version

Don’t Look Back In AngerOasis

The song used in au’s commercial “PERFECT SYNC.” is “Don’t Look Back in Anger” by the British rock band Oasis.

Released as a single in 1996, it’s a classic that reached number one on the UK Singles Chart.

The commercial portrays a large crowd gathered at a stadium with their mobile phones, along with people in the stands singing “Don’t Look Back in Anger” in unison.

Its distinctly British rock sound carries a certain poignancy that makes it especially appealing—be sure to give it a listen!

au Google Pixel Nippon 'What If' Photo Club: Osaka / Tokyo

NEW KAWAIIFRUITS ZIPPER

【MV】FRUITS ZIPPER「NEW KAWAII」
NEW KAWAIIFRUITS ZIPPER

This commercial focuses on the photo features of Google Pixel, which are also available from au, and depicts FRUITS ZIPPER enjoying taking pictures.

It highlights how you can freely edit photos—like combining shots taken in various locations with mascots—and keep your memories in a cute way.

Even the edits that might seem over the top help convey the excitement of the trip.

The song that enhances the fun atmosphere of the commercial is FRUITS ZIPPER’s “NEW KAWAII.” Set to a bright and glamorous sound, it’s a track that pursues cuteness, letting both cuteness and fun come through at the same time.

Written in the stars (Instrumental)Tinie Tempah feat. Eric Turner

Tinie Tempah feat. Eric Turner – Written in the stars (Instrumental) + Lyrics
Written in the stars (Instrumental)Tinie Tempah feat. Eric Turner

A collaboration between British rapper Tinie Tempah and American singer Eric Turner.

Released in 2010, it has been certified Platinum in six countries.

The track was used in a Sony Xperia commercial and as a theme song for WWE events.

NTT DOCOMO yama × DOCOMO Collaboration Movie “Graduation Hope Ceremony”

echoyama

NTT Docomo’s “Graduation of Hopes” was released as a collaborative movie between Docomo and yama, crafted to feel like a music video for one of yama’s songs.

It gathers things users “wish would disappear from society,” presenting them within the film as Graduation Hope Certificates.

The background music is a newly produced track titled “Kodama.” Like the collaborative movie, the song was created based on user input, carrying an encouraging message about facing oneself.

It’s a supportive anthem that will likely serve as a source of strength.

Apple “Meet iPhone 16e”

TalkSelena Gomez, benny blanco

Selena Gomez, benny blanco – Talk (Full Song)
TalkSelena Gomez, benny blanco

This is the introductory commercial for the iPhone 16e announced in February 2025.

The video is striking, featuring a blue character inflated with air that appears to dance—and many viewers may have found themselves unable to look away.

The background music is Talk by Selena Gomez and Benny Blanco.

It’s an intriguing track that combines slightly dark-tinged vocals with a fun, listenable production.