Compilation of yogurt commercials. Also featuring commercials for yogurt-related products from various manufacturers!
There are a wide variety of yogurt products released by different manufacturers, aren’t there?
If you include drinkable yogurt products, the number of items is almost countless.
Among all those yogurts, we especially often see commercials for Meiji and Megmilk Snow Brand yogurts, don’t we?
In this article, we’ll showcase not only those two companies but a comprehensive selection of yogurt and yogurt-related product commercials from various brands.
Be sure to watch while paying attention to the direction and storytelling of each commercial.
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Compilation of yogurt commercials. Also featuring commercials for yogurt-related products from various manufacturers! (1–10)
Megumi Gasseri SP Strain Yogurt “Keep Going, Be Proud of Me” Version
This commercial promotes Megmilk’s Megumi Gasseri SP Strain Yogurt by highlighting how it supports the activities of many different people.
A variety of professions appear, conveying that health is important no matter what you do, and expressing the brand’s commitment to supporting it from within the body.
The song that accentuates the calm atmosphere of the visuals is Kazuyoshi Saito’s “Bottomless Beauty.” While the tempo feels gentle, the tone carries a sense of boldness, conveying a powerful feeling of moving forward step by step.
Meiji Probio Yogurt R-1 “Hang in there, Exam Students” VersionSHOCK EYE
This is a commercial where SHOCK EYE cheers on test-takers, expressing the hope that they’ll drink Meiji’s R-1 and tackle their exams with energy.
With cherry blossoms fluttering, SHOCK EYE smiles while holding an R-1, contrasted by hurried explanations of the product’s effects beside him, creating a comedic tone.
The music that underscores the warmth of the encouragement in the visuals is Shonan no Kaze’s “Iron ~To You Who Are Doing Your Best~.” Its gentle, piano-led sound is striking, conveying a kind yet powerful message that supports doing your best as usual.
Yotsuba Dairy ‘Yotsuba Dessert Yogurt’ Edition
This is a commercial that promotes Yotsuba’s dessert yogurt as the perfect reward for people who are working hard.
In the story, a girl appears to someone tired from working and recommends the dessert yogurt, gently cheering them on through the yogurt.
The soft smile when they take a bite is a key point, conveying that it helps you relax and gives you energy.
It also clearly explains why it tastes so good, making you want to try it.
Yogurt commercial compilation. Also introducing yogurt-related product commercials from each manufacturer! (11–20)
Meiji W Skincare Yogurt: “Very Hard” Version / “Outside” VersionAya Ueto
This commercial introduces that you can take care of UV protection not only from the outside but also from the inside.
Aya Ueto explains that W Skincare Yogurt contains ingredients that help protect the skin from ultraviolet rays.
Hearing that you can care from the inside of your body as well gives you a greater sense of reassurance, doesn’t it?
Meiji Bulgaria Yogurt “Crying-Your-Eyes-Out Yogurt” Edition
This is a comedic commercial that likens draining moisture from Meiji Bulgaria Yogurt to crying, suggesting the yogurt becomes even tastier when drained.
It portrays the draining process as “crying,” emphasizing that making it “cry” profusely to thoroughly remove moisture leads to better flavor.
A key point is how the illustrations change: the bright, refreshed expression after the sobbing evokes the change in taste.
The ad also calls attention to the idea that not only yogurt but people, too, need to cry, which further accentuates the comedic tone.
Morinaga Milk Industry Bifidobacteria “Gut-Thrill Publicity Club” VersionMao Asada, Cho Tokimeki♡Sendenbu
This is a commercial introducing bifidobacteria, including Bifidus, featuring Mao Asada as the “Publicity Chief” turned “Publicity Gut,” alongside the idol group Cho Tokimeki♡Sendenbu appearing as “Gut Tokimeki♡Sendenbu.” The striking presentation, which promotes the effects of bifidobacteria on the intestines through song and dance, is sure to stick in your memory after just one viewing.
It’s an impressive ad that also plays cleverly on the Japanese wordplay between “chief” (chō), “super” (chō), and “intestines” (chō).
Morinaga Milk Industry Bifidus Yogurt Bowel Movement Improvement “A Delicious Story” Version
In the Bifidus Yogurt bowel-movement improvement commercial “A Tasty Story,” they introduce a tasty proposition: one bottle can address two concerns.
The appealing claim is that both constipation and iron deficiency can be improved with this single bottle.
The ad shows a scene where a woman visiting a drugstore is told about this by a female pharmacist.
In the latter half of the commercial, both issues are shown to be resolved clearly, and the woman’s bright expression further suggests how effective it is.