There are a wide variety of yogurt products released by different manufacturers, aren’t there?
If you include drinkable yogurt products, the number of items is almost countless.
Among all those yogurts, we especially often see commercials for Meiji and Megmilk Snow Brand yogurts, don’t we?
In this article, we’ll showcase not only those two companies but a comprehensive selection of yogurt and yogurt-related product commercials from various brands.
Be sure to watch while paying attention to the direction and storytelling of each commercial.
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- Commercials from Takeda Pharmaceutical and Alinamin Pharmaceutical: a roundup introduction to ads for medicines and energy drinks.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- Compilation of DyDo Drinco commercials. A comprehensive introduction to their beverage ads.
- Yakult Commercial Compilation [I'm Home, Handwashing, Yakult]
- Compilation of coffee commercials. A comprehensive showcase, regardless of brand!
- Nissin commercials roundup. The over-the-top direction is making waves!
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- Compilation of candy commercials: from the latest to nostalgic ones
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
Compilation of yogurt commercials. Also featuring commercials for yogurt-related products from various manufacturers! (1–10)
Yamaguchi Prefectural Dairy Soyokaze Yogurt 40th Anniversary Campaign CM
The theme song created to commemorate the 40th anniversary of Yamaguchi Kenraku’s Soyokaze Yogurt is “If We Smile Together.” The song as a whole expresses a gentle desire to turn tears into smiles.
The word “pururun” is also a key point, conveying the yogurt’s delicious taste and smooth texture.
The commercial that uses this song features lyrics illustrated in animation, expressing the warmth embedded in the music.
Meiji Bulgaria Yogurt “I Didn’t Know” Version
This commercial introduces the history behind the classic phrase that plays at the end of the ad and emphasizes how long it has been beloved.
When the signature phrase first appeared, there was also a song that came before it, conveying how Meiji Bulgaria Yogurt should be enjoyed.
The characters styled with a Bulgarian motif and the song’s atmosphere are striking, expressing an uplifting sense that there are many different ways to enjoy it.
The continued use of this phrase over many years also conveys a respect for the original intent.
Yotsuba Dairy Hokkaido Drinkable Yogurt: ‘Inside the Deliciousness’ Version
This commercial promotes Yotsuba Hokkaido Drinkable Yogurt by highlighting not only its delicious taste but also its beneficial effects for the body.
It features a setup where someone appears to explain the benefits to a person enjoying the flavor, creating a relaxed atmosphere suitable before bedtime.
The music that further enhances the gentle mood conveyed in the video is the Drinking Song (Libiamo ne’ lieti calici) from the opera La Traviata.
Its melody feels both light and grand, with a soft warmth that soothes the heart.
Meiji Yogurt R-1 “Surely Tomorrow” Version
This commercial gently conveys the idea that making a habit of drinking Meiji R-1 leads to better health tomorrow.
It shows various people—those working hard, families spending time together—drinking R-1 and smiling as they go about their daily lives.
To highlight the warmth portrayed in these scenes, the characters sing the song “Niji.” The song depicts the simple happiness found in everyday life and conveys a positive feeling of enjoying each day.
Meiji Probio Yogurt LG21 “Office” Version / “Employee Cafeteria” VersionAoi Miyazaki, Tortoise Matsumoto
This commercial conveys the delicious taste and health-supporting benefits of Meiji Probio Yogurt LG21 through a playful exchange between Aoi Miyazaki and Tortoise Matsumoto.
Tortoise Matsumoto appears with yogurt before Aoi Miyazaki, who looks tired, and as the yogurt’s effects on the body take hold, her expression changes into a smile.
When explaining those benefits, Tortoise Matsumoto sings an arrangement of the march Colonel Bogey.
Leveraging the march’s signature upbeat mood and lightness, the ad powerfully expresses positive emotions.
Morinaga Delicious Tomato Yogurt: ‘Even people who hate tomatoes acknowledged this tomato taste’ Version
This commercial uniquely promotes Morinaga Delicious Tomato Yogurt, which emphasizes the fleshy texture of tomatoes.
The key point is having people who actually dislike tomatoes try it; their reluctant expressions convey just how strongly the tomato flavor comes through.
Enhancing those reactions is the music: Caprice No.
24 in A minor.
Its striking, tense melody leaves an impression and builds excitement about what will happen next.
Nissin York Tokachi Drinking Yogurt “Bambino” VersionBambino
This commercial comically shows how the ingredients in Tokachi Drinkable Yogurt contribute to everyday health, featuring the duo Bambino.
Their signature bit, “Danson – Theme of the Dancing Fisson Tribe,” is rearranged to explain the yogurt’s benefits, delivering its appeal with a rhythmic flair.
Instead of a tribe and prey, the setting is changed to workers and cows, and the movement of approaching and embracing evokes the yogurt’s gentle flavor.
In the end, they drink it and smile, conveying a clear sense of how delicious it is.