There are a wide variety of yogurt products released by different manufacturers, aren’t there?
If you include drinkable yogurt products, the number of items is almost countless.
Among all those yogurts, we especially often see commercials for Meiji and Megmilk Snow Brand yogurts, don’t we?
In this article, we’ll showcase not only those two companies but a comprehensive selection of yogurt and yogurt-related product commercials from various brands.
Be sure to watch while paying attention to the direction and storytelling of each commercial.
- [Yogurt Commercial Songs] A Special Feature on Memorable CM Tunes Through the Years
- Commercials from Takeda Pharmaceutical and Alinamin Pharmaceutical: a roundup introduction to ads for medicines and energy drinks.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- Compilation of DyDo Drinco commercials. A comprehensive introduction to their beverage ads.
- Yakult Commercial Compilation [I'm Home, Handwashing, Yakult]
- Compilation of coffee commercials. A comprehensive showcase, regardless of brand!
- Nissin commercials roundup. The over-the-top direction is making waves!
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- Compilation of candy commercials: from the latest to nostalgic ones
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
Compilation of yogurt commercials. Also featuring commercials for yogurt-related products from various manufacturers! (1–10)
Meiji Double Skincare Yogurt “Outside” VersionNEW!
This commercial features Aya Ueto introducing Meiji W Skincare Yogurt, which helps care for UV exposure from the inside.
A trio of women also appears, seemingly determined not to expose their skin to any ultraviolet rays—they’re in full protective gear with hats, masks, sunglasses, and parasols.
You can’t tell who’s who at all, but their serious commitment to UV protection definitely comes across.
Meiji W Skincare Yogurt “Very Serious” VersionNEW!
When it comes to UV care, topical sunscreen is well-known, but Meiji W’s skincare yogurt lets you care for UV exposure from the inside of your body.
Aya Ueto introduces its effectiveness and convenience, along with MED’s research findings, on a sky-themed set.
The three women who had been worn out by UV rays also brighten up as they pick up the product.
Meiji Probio Yogurt R-1 Uncle R “Gargling and Handwashing” VersionNEW!
Some of you who saw Earl-ojisan, the character in the commercial, might have thought, “Huh?” The designer is Norio Hikone, who also created the famous Karl-ojisan.
As he watches a boy and some animals washing their hands and gargling, Earl-ojisan peers into the faucet.
Then the water gushes out and soaks him.
And where did that frog behind him come from…? It’s hard not to wonder.
Meiji Bulgaria Yogurt One Shot “Why” Version / “Debut” VersionNEW!Hanazawa
Nanoka Hara gets a bit frustrated—like when she just misses getting on the elevator, or when she notices her friends posting fun-looking photos on social media.
It’s Chopi who makes her realize the cause is her gut bacteria.
Chopi is a character representing the intestines—cute, yet hilariously shaped exactly like intestines.
This series also includes commercials that focus on the product, put together as simple, straightforward visuals.
Meiji Probio Yogurt R-1 “Neighborhood Chat” Version / “Not at Ease” Version / “In a Flash, It’s a Crisis” VersionNEW!Yukie Nakama, Yuno Nagao
In the commercials for Probio Yogurt R-1, which highlight anxieties and pitfalls in health management, the cast appears with only their faces against a red background throughout the series.
Yuno Nagao solemnly nods along with an “I know, right~” to an adult water-cooler-style chat, and in sync with Nagao’s passionate words about health management, Yukie Nakama falls into holes or rolls away.
Packed with gags that make anyone chuckle, it’s a delightfully entertaining set of ads to watch.
Meiji Bulgaria Yogurt “I Didn’t Know” Version
This commercial introduces the history behind the classic phrase that plays at the end of the ad and emphasizes how long it has been beloved.
When the signature phrase first appeared, there was also a song that came before it, conveying how Meiji Bulgaria Yogurt should be enjoyed.
The characters styled with a Bulgarian motif and the song’s atmosphere are striking, expressing an uplifting sense that there are many different ways to enjoy it.
The continued use of this phrase over many years also conveys a respect for the original intent.
Yamaguchi Prefectural Dairy Soyokaze Yogurt 40th Anniversary Campaign CM
The theme song created to commemorate the 40th anniversary of Yamaguchi Kenraku’s Soyokaze Yogurt is “If We Smile Together.” The song as a whole expresses a gentle desire to turn tears into smiles.
The word “pururun” is also a key point, conveying the yogurt’s delicious taste and smooth texture.
The commercial that uses this song features lyrics illustrated in animation, expressing the warmth embedded in the music.