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Memorable Commercials [November 2024]

Don’t you feel like there are more and more commercial jingles on TV lately that you can’t help but hum along to? Even in 2024, memorable CM songs that blend moving music with striking visuals have been popping up one after another.

From covers of nostalgic classics to brand-new tracks written specifically for ads, there’s a flood of distinctive songs that are making waves on social media.

In this article, we’ll introduce the CM songs that drew the biggest reactions as of November 2024.

You’re sure to find plenty that make you think, “I know that song!”

Memorable Commercials [November 2024] (1–10)

Boat Racing Episode 11: The Dynamism of the Veterans

MAKE A MiRACLELiSA

LiSA『MAKE A MiRACLE』MUSiC CLiP
MAKE A MiRACLELiSA

This is the 11th episode in 2024 of a drama-style, serialized TV commercial for boat racing.

The scene shows Shido Nakamura, Noriko Eguchi, and Shingo Fujimori talking about an athlete’s career and retirement, while Fuju Kamio secretly peeks in on them.

With Eguchi playfully teasing Nakamura’s sunglasses—asking, “Are those reading glasses?”—the ad delivers a charming blend of friendly banter and humor.

The background music features LiSA’s high-powered “MAKE A MiRACLE,” a track released in July 2024 that’s not only lyrically uplifting but also up-tempo, guaranteed to get you pumped.

KOSÉ SEKKISEI “i Bright. Facing forward, with this skin.” version

iLYNumber_i

SEKKISEI New TV Commercial “i Bright. Facing forward, with this skin.” 30 seconds

The KOSE SEKKISEI commercial “i Bright.

Facing forward, with this skin.”, which features close-ups of the three members of Number_i, is striking for its transparent, lucid visuals.

The lighting, which seems to capture reflections on a water surface, is especially memorable, and combined with the white background, it creates a very fresh atmosphere.

The BGM uses “iLY” from Number_i’s album “No.I.” It’s a gently soothing, mid-tempo ballad that showcases a different kind of charm from their previously talked-about tracks.

Asahi Beer Asahi Super Dry: 'For the ultimate thirst. Himeno—fast, faster.'

WonderONE OK ROCK

ONE OK ROCK – Wonder [Official Video from “Field of Wonder at Stadium”]
WonderONE OK ROCK

This commercial by Asahi Beer focuses on rugby player Kazuki Himeno.

After showing footage of Himeno in matches and training, the latter half of the ad features his striking smile as he drinks a Super Dry that looks incredibly refreshing.

The familiar ONE OK ROCK song “Wonder” is used as the background music, a track notable for its grand, stadium-rock sound.

Memorable Commercials [November 2024] (11–20)

Otsuka Pharmaceutical CalorieMate “Each Individual Tone” Edition

We againSG

Us, Again – SG (Official Lyric Video)
We againSG

In the Calorie Mate commercial featuring Chika Kiyoshima, Noa Nakata, and Saki Hamao, the story follows a high school student who pauses their brass band club activities to focus on studying for university entrance exams.

They switch from club to exam prep, work hard, pass the exams, and then return to playing their instrument.

Many viewers were surely moved by this wonderful, youth-filled story.

The background music is “Bokura Mata” by SG, a song well-loved as a graduation tune.

For this commercial, it’s arranged into a grand and beautiful brass band version, making it especially compelling to listen to.

Asahi Beer Asahi Super Dry “For the ultimate thirst. SUPER BEAVER” version

Small RevolutionSUPER BEAVER

SUPER BEAVER “Small Revolution” Music Video
Small RevolutionSUPER BEAVER

This is an Asahi Super Dry commercial that opens with an MC segment from a live show by the rock band SUPER BEAVER.

After the MC—where they talk about their commitment to making music together with all four members and their fans—the live performance of “Chiisana Kakumei” is shown in a cool, dynamic way.

The shot near the end of the commercial where the four members toast is also a memorable moment for fans.

Volkswagen The all-new Tiguan “Go anywhere” version

Souls feat. suis from YorushikaWurtS

WurtS – Souls feat. suis from Yorushika (Music Video)
Souls feat. suis from YorushikaWurtS

This is an introduction commercial for the newly released 2024 SUV, the Tiguan.

It looks at home both in the city and in nature, combining dynamism with sophistication—an appealing mix of qualities that might seem contradictory at first.

Watching the footage, which focuses mainly on driving scenes, many viewers have probably fallen for its cool looks.

The background music in this commercial is WurtS’s “Souls feat.

suis from Yorushika.” It’s a lavish collaboration featuring Yorushika’s vocalist suis and the horn section from Tokyo Ska Paradise Orchestra.

The contrast between the languid vocal delivery and the lyrics that express positivity and ambition is especially captivating.

Kawaijuku “That’s why Kawai starts in January” version

Ultramarine Eulogybokula.

bokula. – Ultramarine Eulogy [Official Music Video]
Ultramarine Eulogybokula.

This is a Kawaijuku commercial introducing a course for university entrance exams that starts not in April of the third year of high school, but in January of the second year.

It addresses the feelings of high school students who think, “College entrance exams are important, but I also want to value my high school life,” and promotes a student-centered curriculum designed to prevent the situation of “I didn’t have enough time to prepare for the exams…”.

The background music features bokula.’s 2023 release “Gunjo Oka.” Its lyrics are filled with images of club activities and school life, brimming with the passionate spirit of youth, and are sure to stir your heart when you listen.