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[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]

Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.

She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.

She consistently enjoys very high favorability and appears in many commercials.

In this article, we’ll showcase all the commercials she’s featured in!

Every one of them highlights her wonderfully natural expressions and vibe.

Whether you’re a fan or not, please take this opportunity to check them out!

Haruka Ayase Commercial Appearances and Historical Ads Compilation [2026] (71–80)

Glico Giant Cone web movie: “The secret that happiness just can’t stop”Haruka Ayase

Haruka Ayase “The Secret to Unstoppable Happiness” Giant Cone web movie

In Glico’s Giant Cone commercial, Haruka Ayase shows a blissful expression.

In the “The Secret to Unstoppable Happiness” version, Ayase’s natural smile as she eats a Giant Cone is striking.

You can really sense how she enjoys the crunchy texture.

Watching the ad makes you want to grab one yourself.

Its friendly vibe and the way she looks so delighted while eating are captivating, making it a commercial you can’t help but keep watching.

Sumitomo Forestry Umimachi Diary “A Home You’ll Never Want to Leave” VersionYoko Kanno

Umimachi Diary Trailer

This is a TV commercial for the live-action film Umimachi Diary, adapted from a manga.

Haruka Ayase appears as Yoshino Koda, the eldest daughter of the Koda family.

Unlike her usual warm and gentle image, she plays a character so earnest you could call her straight-laced.

Even in the trailer, her performance shines and makes you want to call her “Big Sis!” Curious about the story? Be sure to watch the film.

Takeda Pharmaceutical – Benza Block Plus Series “Cold Domino” Version 30 secondsYukiko Yamashita

Haruka Ayase @ Benza Block Plus series “Cold Domino” version

As the weather starts to turn cold, cold medicine commercials pop up everywhere.

In this one, Haruka Ayase recommends Takeda’s Benza Block.

It comes in three types—for a runny nose, sore throat, and fever—and those three are shown like a row of dominoes.

As the dominoes fall, the faces drawn on them look increasingly miserable, but they stop when they hit the Benza Block box.

At the end, Haruka Ayase softly says “Pin-pon,” which is so modest and cute!

Running Spring

Haruka Ayase / Pocari Sweat (Running Spring version) Mr.Children - Mirai 2005.03

This is a 2005 commercial for Pocari Sweat.

The image character is Haruka Ayase.

A school-uniformed girl chasing a Pocari Sweat-wrapped train is fresh and full of energy.

The CM song is Mr.

Children’s “Mirai.” It was included on the four-track single “Shigen Four Dimensions,” which sold 926,000 copies.

In addition to “Mirai,” “Shigen Four Dimensions” features “Running High,” the theme song for the film Fly, Daddy, Fly; “and I love you,” used in Nissin Foods’ Cup Noodles commercials; and “Yo‑i Don,” the theme song for the children’s program Ponkikkies.

The music video for “Mirai,” featuring Haruka Ayase and Yuta Hiraoka, drew considerable attention at the time.

UNIQLO “Life and Wear / Locker Room”Haruka Ayase, Kei Nishikori, Atsuto Uchida, Yuki Saito, Akemi Masuda

UNIQLO LifeWear AIRism commercial 'Locker Room' version 30 seconds

UNIQLO’s “LifeWear/Locker Room” spot is a captivating commercial featuring athletes alongside Haruka Ayase.

Set to the refreshing track Tomorrow’s March by Keisuke Kuwata, it showcases the athletes in a locker room.

Ayase’s bright smile contrasts memorably with the focused expressions of players like Kei Nishikori.

Dressed in UNIQLO apparel, they convey a spirit of heading toward new challenges.

The ad beautifully highlights UNIQLO’s appeal, balancing the functionality of sportswear with the comfort of everyday clothing.

Coca-Cola Zero Sugar: Which taste do you prefer?Haruka Ayase

The new Coca-Cola Zero Sugar commercial, “Which taste do you like?”, has been released, featuring Haruka Ayase.

Haruka Ayase appears in the “Which taste do you prefer?” version, which features a refreshing and stylish vibe.

The commercial shows people drinking both regular cola and zero cola, asking which one they like.

It concludes with a line that makes you nod along: “Of course it’s delicious.

Because it’s Coke.”

UNIQLO 2023 Bra Top – LifeWear “Healthy Party” VersionHaruka Ayase

UNIQLO LifeWear Bratop Commercial “Healthy Party” Version 30 Seconds

The UNIQLO commercial featuring Haruka Ayase, “2023 Bra Top Life and Wear / Healthy Party,” is generating buzz.

She makes a striking impression as she cooks in a tank top, dancing and chatting with friends.

The background music is Keisuke Kuwata’s “Kanashii Kimochi (JUST A MAN IN LOVE),” and it’s fun to imagine the commercial’s story from the lyrics.

It’s a simple yet captivating ad that conveys gratitude for the brand’s 39th anniversary.