[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]

UNIQLO LifeWear “Many Sides of Me”Haruka Ayase

UNIQLO LifeWear Commercial “Many Versions of Me” 30 seconds

It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.

From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.

The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.

The song delicately portrays a man who can’t forget the woman he parted ways with.

UNIQLO LifeWear “Bra Top – Running Car”Haruka Ayase

Haruka Ayase strides briskly through the city in a bra top; the commercial song is Keisuke Kuwata’s “Kanashii Kimochi JUST A MAN IN LOVE.” UNIQLO TV commercial “Life and Wear / Bra Top Running Car Edition.”

Titled “Bra Top: Running Car,” this piece promotes that it can be worn not only as an inner layer but also as a top.

Haruka Ayase gets splashed by water from a passing car, but she takes off her shirt, ties it around her waist, and appears in just the bra top.

Her upbeat remark, “Well, I’ll be fine,” leaves a strong impression.

The BGM is Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love).” Despite its refreshing sound, it’s actually a heartbreak song that expresses lingering feelings for an ex.

UNIQLO “Life and Wear / Locker Room”Haruka Ayase, Kei Nishikori, Atsuto Uchida, Yuki Saito, Akemi Masuda

UNIQLO LifeWear AIRism commercial 'Locker Room' version 30 seconds

UNIQLO’s “LifeWear/Locker Room” spot is a captivating commercial featuring athletes alongside Haruka Ayase.

Set to the refreshing track Tomorrow’s March by Keisuke Kuwata, it showcases the athletes in a locker room.

Ayase’s bright smile contrasts memorably with the focused expressions of players like Kei Nishikori.

Dressed in UNIQLO apparel, they convey a spirit of heading toward new challenges.

The ad beautifully highlights UNIQLO’s appeal, balancing the functionality of sportswear with the comfort of everyday clothing.

UNIQLO “AIRism Innerwear” VersionHaruka Ayase

Haruka Ayase appears as a florist in an apron in UNIQLO’s new commercial “AIRism Inner,” featuring Keisuke Kuwata’s song ‘Tooi Machikado (The Wanderin’ Street).’

This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.

It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.

Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.

Coca-Cola Zero Sugar: Which taste do you prefer?Haruka Ayase

The new Coca-Cola Zero Sugar commercial, “Which taste do you like?”, has been released, featuring Haruka Ayase.

Haruka Ayase appears in the “Which taste do you prefer?” version, which features a refreshing and stylish vibe.

The commercial shows people drinking both regular cola and zero cola, asking which one they like.

It concludes with a line that makes you nod along: “Of course it’s delicious.

Because it’s Coke.”

UNIQLO 2023 Bra Top – LifeWear “Healthy Party” VersionHaruka Ayase

UNIQLO LifeWear Bratop Commercial “Healthy Party” Version 30 Seconds

The UNIQLO commercial featuring Haruka Ayase, “2023 Bra Top Life and Wear / Healthy Party,” is generating buzz.

She makes a striking impression as she cooks in a tank top, dancing and chatting with friends.

The background music is Keisuke Kuwata’s “Kanashii Kimochi (JUST A MAN IN LOVE),” and it’s fun to imagine the commercial’s story from the lyrics.

It’s a simple yet captivating ad that conveys gratitude for the brand’s 39th anniversary.

UNIQLO Life and Wear “Life Colors” EditionHaruka Ayase

UNIQLO Life and Wear Commercial 'LifeColors' 30-second version

Titled “LifeColors,” this commercial introduces T-shirts in a variety of colors to match different scenes.

Each color even has a name perfectly suited to its scene—like “Horizon Green” and “After-school Orange”—which feels really charming.

It highlights how, with Uniqlo, you can choose T-shirts from a rich palette of colors.

The background music is “Ban Ban Ban,” released by Kuwata Band in 1986.

Its refreshing, catchy melody line and the groovy bass line that supports it are especially striking.

Be sure to give it a careful listen.