![[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]](https://i.ytimg.com/vi/54l4sNkT6sw/hqdefault.jpg)
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A collection of commercials featuring Kanna Hashimoto. Packed with adorable ads!
- A compilation of commercials featuring Haruna Kawaguchi: from the latest ads to her past appearances.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
Haruka Ayase Commercial Appearances & Historical Ads Overview [2026] (1–10)
Nippon Life Nissay Mirai no Katachi Pitaho “Nanairo no Puzzle” EditionNEW!Haruka Ayase, Yuki Yamada
Yuki Yamada, who suddenly has to be hospitalized, expresses his worries about the costs.
Then Haruka Ayase says, “If you’re enrolled in Pitaho, you’ll be fine,” and explains the coverage.
Hearing this, Mr.
Yamada smiles and says, “I feel relieved!” as the commercial comes to a close.
Just like Mr.
Yamada, didn’t you also feel, after watching this commercial, that “this would put my mind at ease”?
UNIQLO 2024 “Kando Pants” – Life and Wear / Intern Summer (UNIQLO 40th Anniversary)Haruka Ayase, Soma Yamatoki
This is a commercial promoting Uniqlo’s ‘Kando Pants,’ whose silhouette is perfect for summer scenes.
Featuring Haruka Ayase and Soma Yamatoki in drama-like visuals, it contrasts nimble footwork with the pants’ light, comfortable feel.
The use of Southern All Stars’ “YOU” also conveys a sense of lightness amid the summer heat.
P&G Lenor Aroma Jewel “White Series” EditionNEW!Haruka Ayase
This is an introductory commercial for the White Series featured in Lenor Aroma Jewel beads.
It highlights three different scents—White Musk, White Tea, and White Floral—and describes the characteristics of each fragrance.
UNIQLO 2026 UV Cut Life and Wear “Even on non-rainy days”NEW!Haruka Ayase, Kohei Matsushita
In the “Not Just on Rainy Days” segment, it emphasizes that on sunny days it’s not rain but UV rays that are pouring down, and introduces a wide range of UNIQLO UV-protection items.
In addition to parasols, hats, and sunglasses, several UV-cut garments are highlighted.
The video’s vivid, colorful palette is striking and naturally draws the eye.
The background music is “Konna Boku de Yokattara,” whose lyrics gently comfort a heartbroken woman against scenes of a post-rain landscape.
It was included as the B-side to Keisuke Kuwata’s 2007 single “Ashita Hareru Kana.”
P&G Lenor Happiness “Hotel Happiness” VersionHaruka Ayase
Haruka Ayase appears as a five-star hotel staff member in P&G’s Lenor Happiness commercial, “Hotel Happiness.” A woman who’s afraid of damaging her clothes by washing or wearing them comes to Ayase holding her garments.
Ayase reassures her with a gentle “It’s okay,” rings a bell, and summons Lenor Happiness for damage care.
After using the product, Ayase is enchanted by the clothes’ silky-smooth feel.
When asked, “Is it okay to wash them every day?” she kindly answers, “It’s okay.” In the end, the troubled woman leaves looking relieved and refreshed.
P&G Lenor Aroma Jewel “Especially for the Cold Season” VersionHaruka Ayase
The P&G Lenor Aroma Jewel commercial “All the more in cold season” opens with a scene of a woman who, despite the cold weather, feels uncomfortably steamy on the train because of the heating.
For people like her, Haruka Ayase reaches for Aroma Jewel! She sprinkles the pink Aroma Jewel into the washing machine with a quick “sha-sha” motion.
Then she uses her whole body to convey how refreshingly it keeps even sweat-induced stuffiness feeling dry and comfortable.
It’s a product created in collaboration with a world-renowned fragrance maison—definitely makes you want to try it!
SK-II New LXP “Kintsugi: Making Time Your Ally”Haruka Ayase
This commercial introduces SK-II’s LXP Kintsugi Cream, presented as the brand’s pinnacle anti-aging product.
The featured actress is the familiar Haruka Ayase.
Seeing her flawlessly clear, beautiful skin makes you think, “I want skin like that…”—it’s hard not to.
As the commercial highlights, be sure to also pay attention to the luxurious and beautiful package design.
