[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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[Haruka Ayase] Commercial Appearances & Historical Commercials Summary [2026] (11–20)
SK-II Clear Skin. “#ThankYouPITERA” EditionKaori Momoi, Haruka Ayase, Mei Nagano
This is an SK-II commercial for “Clear Skin #ThankYouPitera,” featuring all three SK-II Global Ambassadors: Kaori Momoi, Haruka Ayase, and Mei Nagano.
Each of them comments on “clear skin” and shows off their beautiful, clear complexion.
Coca-Cola Lemon-dō “It’s Lemon-dō’s time to shine!” versionHaruka Ayase
This is a commercial for Coca-Cola’s Lemondo, titled “It’s Lemondo’s Time!”, featuring Haruka Ayase.
At the end of the day, Ayase enjoys a drink with Lemondo and some snacks as a way to say ‘good job’ to herself.
The way she stacks the ice cubes in her glass is adorable.
As the commercial mentions, this is a non-sweet lemon sour.
Perfect even for those who don’t like sweet drinks!
Kirin Beer Killingood Ale “The much-praised deliciousness” versionHaruka Ayase, Motoki Omori, Minami Hamabe, Ryohei Suzuki
It’s a simple commercial where the cast members drink Killin Good Ale and share their impressions of the taste.
Hearing them describe it as fruity, vibrant, and aromatic makes you think it might be a bit different from standard beers, which piques your interest.
The BGM features “GOOD DAY” by Mrs.
GREEN APPLE, with vocals by Motoki Ohmori, who also appears in the ad.
The upbeat lyrics encourage a laid-back, easygoing attitude, which is really appealing.
Combined with the refreshing melody and Ohmori’s pure vocals, it’s the kind of song that’s likely to lift your spirits as you listen.
UNIQLO Bra Top Life and Wear “Going Out” EditionHaruka Ayase
A promotional spot for the bralette featuring Haruka Ayase, who serves as the brand’s image character.
Set to Southern All Stars’ classic 1988 song “Minna no Uta,” it depicts women heading out into the city wearing bralettes.
The lively expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars track are a perfect match.
It’s a commercial that makes you think, “I can’t wait for a summer full of sunshine!”
P&G Lenor Happiness “The Strongest Tag Team”Haruka Ayase
Lenor Happiness is a fabric softener loved for its luxurious fragrance and soft touch.
This commercial introduces a new scent created by using Lenor Happiness together with Aroma Jewel at the same time.
After Haruka Ayase puts on freshly laundered clothes and steps out of her walk-in closet, she finds herself in a beautiful, refined space reminiscent of a five-star hotel.
It’s, of course, an imagined scene, but the dreamy presentation is enough to make many women want to try it at least once.
UNIQLO ‘2024 Merino Wool LifeWear / Merino Day’ EditionHaruka Ayase, Yumi Kawai
This is a UNIQLO Merino Wool commercial depicting an exchange in a record shop.
Among the many records in the store, Yumi Kawai picks up Southern All Stars’ “Melody,” which is also playing as the commercial’s BGM.
The man who came to the shop with her asks, “Was that before you were born?” Kawai replies, “Truly cool things stay cool forever.” Watching their exchange, Haruka Ayase chimes in, “That’s a great line.” Through this story built around the theme of “good things,” the commercial conveys the appeal of Merino wool.
Haruka Ayase Commercial Appearances and Historical Ads Compilation [2026] (21–30)
P&G Lenor Happiness “Window of Happiness: Black & Rose”Haruka Ayase
This is a commercial introducing a new fragrance from Lenor Happiness.
Haruka Ayase presents the scent of the product, and it also highlights how using Lenor Happiness makes fabrics feel fluffier.
It’s also striking how Ayase changes into outfits that match the image of each product.