[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]

P&G Lenor Aroma Jewel: “Somewhat Satisfied?” VersionHaruka Ayase

Lenor Aroma Jewel: "Somewhat Satisfied?" Version, 15 seconds

This is a promotional commercial for Lenor Aroma Jewel, which says that using it together with fabric softener during laundry spreads an even more delightful fragrance.

Haruka Ayase says she’s fairly satisfied with just fabric softener, but after discovering Aroma Jewel, she became captivated by the richness of its scent.

There are several fragrance variations available, making it a commercial that really makes you think, “I want to try it.”

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Hane Keisuke

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SK-II ‘New SK-II Skinpower Advanced’ EditionHaruka Ayase

New SK-II Skinpower Advanced

This commercial, featuring Haruka Ayase in a red dress—the product’s image color—is the “New SK-II Skinpower Advanced” edition.

The brisk sequence of cuts as the subject rotates pairs perfectly with Ayase’s clear, refreshing narration.

It’s structured in a way that naturally holds your attention right to the end.

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Hane Keisuke

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SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Mother’s Day Gift Set”Haruka Ayase

Every morning, bare skin becomes your ideal foundation. Limited-quantity Mother's Day gift set.

This commercial highlights the power of SK-II’s Pitera Essence and conveys that it brings you closer to your ideal skin.

It delivers three benefits—pre-serum (booster), toner, and essence—suggesting it leads to beautifully bare, ideal skin, as shown through Haruka Ayase’s appearance.

Her gentle smile is also a key point, reflecting the idea that when your bare skin improves, you feel more positive.

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kappamaki

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UNIQLO LifeWear “Kando Pants” VersionHaruka Ayase, Ken Mitsuishi, Takahiro Miura

Haruka Ayase is smitten with a puppy on set; the commercial song is Keisuke Kuwata’s “Hototogisu [Toad Lily]” for UNIQLO’s TV commercial “Life and Wear / Kando Pants Edition.”

This commercial opens with Takahiro Miura giving his on-screen father, Ken Mitsuishi, a pair of “Kando Pants” and a single flyer as a 60th-birthday gift.

The flyer turns out to be for a rescue dog adoption event, and Mitsuishi heads there right away wearing his new pants.

At the event, he meets a dog that, in human years, is about the same age as he is, and they begin living together.

While showcasing the light, comfortable feel of the Kando Pants, the ad warmly depicts how a lighter heart can inspire someone to take a new step forward.

The background music is Keisuke Kuwata’s 2017 song “Hototogisu [Tricyrtis],” whose graceful melody and beautiful vocals gently seep into the heart.

UNIQLO LifeWear “Many Sides of Me”Haruka Ayase

UNIQLO LifeWear Commercial “Many Versions of Me” 30 seconds

It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.

From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.

The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.

The song delicately portrays a man who can’t forget the woman he parted ways with.

UNIQLO LifeWear “Bra Top – Running Car”Haruka Ayase

Haruka Ayase strides briskly through the city in a bra top; the commercial song is Keisuke Kuwata’s “Kanashii Kimochi JUST A MAN IN LOVE.” UNIQLO TV commercial “Life and Wear / Bra Top Running Car Edition.”

Titled “Bra Top: Running Car,” this piece promotes that it can be worn not only as an inner layer but also as a top.

Haruka Ayase gets splashed by water from a passing car, but she takes off her shirt, ties it around her waist, and appears in just the bra top.

Her upbeat remark, “Well, I’ll be fine,” leaves a strong impression.

The BGM is Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love).” Despite its refreshing sound, it’s actually a heartbreak song that expresses lingering feelings for an ex.

UNIQLO “AIRism Innerwear” VersionHaruka Ayase

Haruka Ayase appears as a florist in an apron in UNIQLO’s new commercial “AIRism Inner,” featuring Keisuke Kuwata’s song ‘Tooi Machikado (The Wanderin’ Street).’

This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.

It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.

Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.