[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and History [2026] (31–40)
P&G SK-II: “Haruka Ayase’s Secret to Clear, Bare Skin” 45 seconds
This is an SK-II commercial featuring Haruka Ayase.
The theme is Haruka Ayase answering questions from fans, who ask her about the secret to her clear, bare skin.
In the first half, it has a slightly humorous tone, imagining things like gold leaf masks and snail facials.
In the end, SK-II’s Facial Treatment Essence appears, and it turns into a proper commercial.
P&G SK-II: “All I need is SK-II Facial Treatment Essence.” 30 secondsPaul Searles
A 2018 commercial for SK-II’s Facial Treatment Essence.
Actress Haruka Ayase appears as herself, giving a glimpse into her seemingly hectic days as an actress—makeup, fittings, and on-set moments.
The message is that even with such a busy life, having just this one bottle is enough for skincare.
The final wink is irresistibly cute and absolutely killer.
Alinamin Pharmaceutical Alinamin A “For the day’s heavy, sluggish fatigue” editionHaruka Ayase
This commercial features Haruka Ayase explaining who the red Alinamin is intended for and which symptoms it helps improve.
By depicting the situations where Alinamin should be used through Haruka Ayase’s appearance, it also seems likely to prompt viewers to reflect on their own daily lives.
It clearly shows, through changes in facial expressions, which ingredients work for a tired, heavy body and how that condition transforms.
The background music also shifts to a brighter tone, conveying a sense of relief brought by Alinamin.
P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase
This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.
Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.
The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.
The predominantly white visuals also evoke the impression of a calm, refined fragrance.
SK-II ‘Every morning, your bare skin becomes your ideal foundation. PITERA Best Collection’ VersionHaruka Ayase
“I’m happy that my bare skin looks beautiful even without makeup,” says Haruka Ayase, who speaks about the importance of keeping your skin clear in this SK-II commercial.
It introduces the Pitera Best Collection, which includes products effective for skincare, such as the Pitera Essence that serves three functions in one.
Ayase’s natural expressions are very striking.
Haruka Ayase Commercial Appearances and Historical CM Compilation [2026] (41–50)
SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Mother’s Day Gift Set”Haruka Ayase
This commercial highlights the power of SK-II’s Pitera Essence and conveys that it brings you closer to your ideal skin.
It delivers three benefits—pre-serum (booster), toner, and essence—suggesting it leads to beautifully bare, ideal skin, as shown through Haruka Ayase’s appearance.
Her gentle smile is also a key point, reflecting the idea that when your bare skin improves, you feel more positive.
Alinamin Pharmaceuticals Alinamin A “For that all-day heavy fatigue” version / “Good-night Maintenance” versionHaruka Ayase
This commercial showcases, through Haruka Ayase’s presence, how Alinamin A addresses various concerns.
It portrays how the product supports people through different fatigue-related symptoms—such as when your body feels sluggish and heavy, or when you’re tired but can’t sleep.
The change in her expression after taking it clearly conveys that it’s working effectively.