[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Historical Ads Compilation [2026] (21–30)
Kirin Beer Kirin Good Ale “Spread, Ale of Happiness” VersionHaruka Ayase, Motoki Omori, Minami Hamabe, Ryohei Suzuki
This is a commercial for Kirin Good Ale that uses a digest reel from “A Toast to Happiness: A Journey Weaving Memories and Home,” now streaming on Prime Video.
This time, we follow Haruka Ayase closely in her hometown of Hiroshima as she helps organize a starlight film festival.
It’s truly captivating to see her working together with local friends and connecting with people in the community.
The expressions of the audience watching the films with Kirin Good Ale in hand are especially memorable.
UNIQLO UV Cut LifeWear “Summer at the Museum”Haruka Ayase, Naomi Nishida, Aiyu Oda
This commercial introduces UNIQLO’s summer staple: UV-protection apparel.
Set in a cool, tranquil art museum, Haruka Ayase and others appear with refreshing smiles.
As Keisuke Kuwata’s “Haru Mada Tooku” plays, the functionality and comfort of the UV-cut wear come through.
It evokes the brightness of summer sun while maintaining a breezy, cool atmosphere.
It’s a refreshing ad that almost makes you forget the heat just by watching.
It’ll make you look forward to summer outings.
Alinamin Pharmaceutical Benza Ace A Gold W Tablets “Benza Ace A Gold W Tablets: Theater” VersionHaruka Ayase
It’s a heartwarming commercial featuring Haruka Ayase and Rilakkuma.
The ad begins with Rilakkuma and friends earnestly carrying Benza Ace A Gold W tablets, and then Ms.
Ayase introduces them as the perfect choice for the early signs of a cold.
The result is a commercial with a gentle, adorable vibe that you can’t help but be charmed by.
Kirin Beer Killingood Ale: “A Completely New Kirin Beer Begins” / “The Deliciousness of a Completely New Kirin Beer”Motoki Omori, Haruka Ayase, Minami Hamabe, Ryohei Suzuki
A commercial for Kirin Good Ale, a new beer released by Kirin Brewery.
Motoki Omori of Mrs.
GREEN APPLE, who created the theme song, also appears, performing “GOOD DAY” in the “A Completely New Kirin Beer Begins” version.
In addition, in the “The Deliciousness of a Completely New Kirin Beer” version, the cast members share their impressions of Good Ale’s flavor.
Both commercials are highly catchy and memorable in terms of music and direction, and many viewers are likely wondering, “What kind of beer is it?” The BGM track “GOOD DAY,” released in 2025, features upbeat, optimistic lyrics that read like a celebration of life and are especially appealing.
P&G Febreze Fabric “Happiness Mist” VersionHaruka Ayase
This commercial promotes the scent of Febreze Happiness Mist and the moments when it can be used, portrayed through Haruka Ayase.
The spreading fragrance after use and Haruka Ayase’s smile are key, conveying the happiness brought by a rich aroma.
Since it’s a scented version of Febreze, it highlights not only the luxurious fragrance but also its antibacterial and deodorizing benefits.
Panasonic VIERA (2017)Haruka Ayase
This commercial promotes the picture and sound quality of VIERA by showing Haruka Ayase fully absorbed in a live broadcast on TV.
The concept of an artist leaping out of the television is striking, conveying just how real the experience can be.
The song that’s performed within this imagery and heightens the emotion is Andrew McMahon’s “Fire Escape.” Centered around the piano, the arrangement gradually adds instruments and becomes livelier, and together with the cheerful vocals layered on top, it expresses a grand sense of brightness.
Kirin Beer Killing Good Ale “Ayase’s Feelings” VersionHaruka Ayase
Haruka Ayase looks back on words her mother often told her and says she’s excited to see people smile when they drink this beer.
Catchy phrases like “a beer like the sun” and “a completely new Kirin beer” follow one after another, building anticipation.
Above all, what’s most striking is how she herself looks more excited than anyone, with a thrilled expression as she looks forward to it.