[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Historical Ads Compilation [2026] (21–30)
UNIQLO 2025 HEATTECH Life and Wear “A Pleasant Morning” EditionHaruka Ayase, Kohei Matsushita
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.
Alinamin Pharmaceutical Benza Block Premium DX: “Benza evolved for everyone’s colds” / “Benza evolved for nasal colds” / “Benza evolved for throat colds” / “Benza evolved for feverish colds” / “Benza evolved for coughing colds”Haruka Ayase, Nao Kosaka, Hayato Sano, Anna Yamada, Takuto Teranishi
This is a commercial introducing Benza Block Premium DX, which delivers targeted relief for various cold symptoms.
Haruka Ayase opens with her signature line, “Where does your cold start?” to ask about people’s conditions and encourage them to choose a product tailored to their symptoms.
While Nao Kosaka, Hayato Sano, Anna Yamada, and Takuto Teranishi each suffer in different ways, the fact that they all recover showcases the product’s broad effectiveness.
The ad also emphasizes that it’s newly improved, further raising expectations for its efficacy.
Panasonic VIERA (2017)Haruka Ayase
This commercial promotes the picture and sound quality of VIERA by showing Haruka Ayase fully absorbed in a live broadcast on TV.
The concept of an artist leaping out of the television is striking, conveying just how real the experience can be.
The song that’s performed within this imagery and heightens the emotion is Andrew McMahon’s “Fire Escape.” Centered around the piano, the arrangement gradually adds instruments and becomes livelier, and together with the cheerful vocals layered on top, it expresses a grand sense of brightness.
Kirin Beer Killing Good Ale “Ayase’s Feelings” VersionHaruka Ayase
Haruka Ayase looks back on words her mother often told her and says she’s excited to see people smile when they drink this beer.
Catchy phrases like “a beer like the sun” and “a completely new Kirin beer” follow one after another, building anticipation.
Above all, what’s most striking is how she herself looks more excited than anyone, with a thrilled expression as she looks forward to it.
UNIQLO UV Cut LifeWear “Summer at the Museum”Haruka Ayase, Naomi Nishida, Aiyu Oda
This commercial introduces UNIQLO’s summer staple: UV-protection apparel.
Set in a cool, tranquil art museum, Haruka Ayase and others appear with refreshing smiles.
As Keisuke Kuwata’s “Haru Mada Tooku” plays, the functionality and comfort of the UV-cut wear come through.
It evokes the brightness of summer sun while maintaining a breezy, cool atmosphere.
It’s a refreshing ad that almost makes you forget the heat just by watching.
It’ll make you look forward to summer outings.
Alinamin Pharmaceutical Alinamin A “For the day’s heavy, sluggish fatigue” editionHaruka Ayase
This commercial features Haruka Ayase explaining who the red Alinamin is intended for and which symptoms it helps improve.
By depicting the situations where Alinamin should be used through Haruka Ayase’s appearance, it also seems likely to prompt viewers to reflect on their own daily lives.
It clearly shows, through changes in facial expressions, which ingredients work for a tired, heavy body and how that condition transforms.
The background music also shifts to a brighter tone, conveying a sense of relief brought by Alinamin.
P&G Lenor Super Deodorant “Dreamy Summer” EditionHaruka Ayase
Many people may be struggling with the smell on towels used to wipe sweat that won’t go away no matter how many times they’re washed.
What’s being recommended “especially for summer” is a combination of Lenor fabric softener and antibacterial beads.
It’s promoted as delivering a fluffy feel and a fresh scent, and many of you may be thinking, “I want to try it at home, too.”