[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Historical Ads Summary [2026] (61–70)
Kikkoman “Always Fresh” Freshly Squeezed Raw Soy Sauce – Cooking (Chicken and Mushroom) EditionHaruka Ayase
A commercial for Kikkoman Freshly Squeezed Raw Soy Sauce that aired in 2018.
It adorably explains how delicious the freshly squeezed raw soy sauce is, and how heating it brings out its aroma.
Then, out of the blue, it says, “Well then,” and launches into a musical-style number, singing and dancing, “You make it!” They eat heartily, and it looks delicious.
Glico Giant Cone web movie: “The secret that happiness just can’t stop”Haruka Ayase
In Glico’s Giant Cone commercial, Haruka Ayase shows a blissful expression.
In the “The Secret to Unstoppable Happiness” version, Ayase’s natural smile as she eats a Giant Cone is striking.
You can really sense how she enjoys the crunchy texture.
Watching the ad makes you want to grab one yourself.
Its friendly vibe and the way she looks so delighted while eating are captivating, making it a commercial you can’t help but keep watching.
Sumitomo Forestry Umimachi Diary “A Home You’ll Never Want to Leave” VersionYoko Kanno
This is a TV commercial for the live-action film Umimachi Diary, adapted from a manga.
Haruka Ayase appears as Yoshino Koda, the eldest daughter of the Koda family.
Unlike her usual warm and gentle image, she plays a character so earnest you could call her straight-laced.
Even in the trailer, her performance shines and makes you want to call her “Big Sis!” Curious about the story? Be sure to watch the film.
Takeda Pharmaceutical – Benza Block Plus Series “Cold Domino” Version 30 secondsYukiko Yamashita
As the weather starts to turn cold, cold medicine commercials pop up everywhere.
In this one, Haruka Ayase recommends Takeda’s Benza Block.
It comes in three types—for a runny nose, sore throat, and fever—and those three are shown like a row of dominoes.
As the dominoes fall, the faces drawn on them look increasingly miserable, but they stop when they hit the Benza Block box.
At the end, Haruka Ayase softly says “Pin-pon,” which is so modest and cute!
Running Spring
This is a 2005 commercial for Pocari Sweat.
The image character is Haruka Ayase.
A school-uniformed girl chasing a Pocari Sweat-wrapped train is fresh and full of energy.
The CM song is Mr.
Children’s “Mirai.” It was included on the four-track single “Shigen Four Dimensions,” which sold 926,000 copies.
In addition to “Mirai,” “Shigen Four Dimensions” features “Running High,” the theme song for the film Fly, Daddy, Fly; “and I love you,” used in Nissin Foods’ Cup Noodles commercials; and “Yo‑i Don,” the theme song for the children’s program Ponkikkies.
The music video for “Mirai,” featuring Haruka Ayase and Yuta Hiraoka, drew considerable attention at the time.
UNIQLO 2025 Kando Pants Life and Wear “Why be moved?” VersionHaruka Ayase, Kohei Matsushita
In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).
The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.
The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.
The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.
UNIQLO LifeWear “Kando Pants” VersionHaruka Ayase, Ken Mitsuishi, Takahiro Miura
This commercial opens with Takahiro Miura giving his on-screen father, Ken Mitsuishi, a pair of “Kando Pants” and a single flyer as a 60th-birthday gift.
The flyer turns out to be for a rescue dog adoption event, and Mitsuishi heads there right away wearing his new pants.
At the event, he meets a dog that, in human years, is about the same age as he is, and they begin living together.
While showcasing the light, comfortable feel of the Kando Pants, the ad warmly depicts how a lighter heart can inspire someone to take a new step forward.
The background music is Keisuke Kuwata’s 2017 song “Hototogisu [Tricyrtis],” whose graceful melody and beautiful vocals gently seep into the heart.