[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Historical Ads Summary [2026] (61–70)
BRIDGESTONE is a Worldwide Olympic Partner and a Gold Partner of the Japanese Olympic Committee. “Let’s Go Anywhere – Winter” 30-second version.Haruka Ayase

This is a BRIDGESTONE commercial featuring the Japan women’s national ice hockey team, “Smile Japan,” as the main focus.
Haruka Ayase appears in the role of someone looking up at a street monitor showing the women’s national team.
It’s a short but stirring ad filled with people chasing their dreams and giving their all.
It makes you feel like you want to do your best, too.
KFC (Kentucky Fried Chicken) Kentucky Christmas 2013 “Party Barrel Early Reservation Bonus” EditionMariya Takeuchi

The Santa Claus outfit is cute! This is the KFC commercial, “Party Barrel Early Reservation Bonus.” It aired in 2013.
Haruka Ayase with wings flutters around like a fairy… it’s so dreamy.
The scene where she pops her head out from the container is a must-see! Watching it really makes you hungry.
P&G SK-II: “Power up your beauty with the new SK-II R.N.A. Youth Essence!” 15 seconds

This is a commercial for SK-II R.N.A.
Power Youth Essence that aired in January 2019.
While the ad mainly focuses on the product’s image, Haruka Ayase appears in the latter half.
She also provides the narration.
She’s often ranked at the top by makeup artists in surveys for her beautiful skin, so she really is a perfect fit for a cosmetics commercial.
P&G SK-II: “Haruka Ayase discovers the new SK-II Facial Treatment Essence limited-edition bottle in the world of #PITERA Wonderland” – 41 secondsRoy Shen Zoor

Haruka Ayase also appears in this commercial, whose stunning CG makes you want to keep watching.
It promotes the limited-edition bottle of SK-II’s Facial Treatment Essence.
Just from the opening, the vivid visuals are so captivating you might mistake it for a trailer for an animated film.
Haruka Ayase shows up at the end in pajamas, so be sure to watch all the way through!
P&G SK-II: “Haruka Ayase’s Secret to Clear, Bare Skin” 45 seconds

This is an SK-II commercial featuring Haruka Ayase.
The theme is Haruka Ayase answering questions from fans, who ask her about the secret to her clear, bare skin.
In the first half, it has a slightly humorous tone, imagining things like gold leaf masks and snail facials.
In the end, SK-II’s Facial Treatment Essence appears, and it turns into a proper commercial.
P&G SK-II: “All I need is SK-II Facial Treatment Essence.” 30 secondsPaul Searles

A 2018 commercial for SK-II’s Facial Treatment Essence.
Actress Haruka Ayase appears as herself, giving a glimpse into her seemingly hectic days as an actress—makeup, fittings, and on-set moments.
The message is that even with such a busy life, having just this one bottle is enough for skincare.
The final wink is irresistibly cute and absolutely killer.
Kikkoman “Always Fresh: Just-Pressed Raw Soy Sauce” – Cooking (Pork and Potatoes) EditionHaruka Ayase

Haruka Ayase also appears in Kikkoman commercials.
This one is the Kikkoman “Itsudemo Shinsen Shiboritate Nama Shoyu” ad released in February 2019.
Haruka Ayase appears as the wife, and the camera shows things from the husband’s point of view.
In the commercial, after she touts how amazing the fresh soy sauce is, you’d think she’s going to cook, but she sings, “You’re the one who’s going to cook,” making for a slightly humorous twist.


