[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Historical CM Compilation [2026] (41–50)
UNIQLO 2025 Kando Pants Life and Wear “Why be moved?” VersionHaruka Ayase, Kohei Matsushita
In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).
The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.
The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.
The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.
SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Sakura Design Bottle” versionHaruka Ayase
This commercial promotes the fact that with SK-II Pitera Essence, you can get the benefits of a pre-essence and toner, as well as a serum, all in a single bottle.
It clearly conveys both the high efficacy—showing how bare skin looks more beautiful even without makeup—and the joy that comes with it, expressed through Haruka Ayase’s facial expressions and narration.
P&G Lenor Aroma Jewel “Shasha’s Song” VersionHaruka Ayase
This piece depicts Haruka Ayase shaking Aroma Jewel and humming a tune as she melts into various fragrances and the spaces that inspired them.
The outfits, colored to match each scent’s image, are absolutely lovely.
Each fragrance was created in collaboration with a world-renowned fragrance maison, highlighting how easily you can experience these scents through your laundry.
SK-II Magic Scan: “What’s the secret to beating summer fatigue?”Rikako Ikee, Haruka Ayase
This commercial features Haruka Ayase, who serves as the image character for SK-II, and swimmer Rikako Ikee.
It’s striking how naturally the two of them explain various aspects of an item called the Magic Scan—a device installed in stores that can determine your skin age and current skin condition—almost as if they’re speaking in their everyday, unguarded selves.
The Shape of the Future: 5-Star “Both!” Edition
This is a commercial for “Five Stars,” which provides both a lump-sum payment when you’re diagnosed with one of the three major diseases and ongoing support annuities afterward.
Haruka Ayase appears, suggesting “Both!!” to people struggling between two choices in various situations, highlighting the reassuring strength of “Five Stars.”
Story of the Shape of the Future: “Birth” ChapterHaruka Ayase, Kento Kaku, Yosuke Eguchi, Ryo Iwamatsu, Dai Okabe, Rikako Yagi
It’s a commercial featuring Kento Kaku playing a father whose baby has just been born, encouraging viewers to review their insurance.
But Kento Kaku, totally smitten with his child, isn’t taking in the conversation at all (lol).
That’s right—when your family grows, one essential step is to review your insurance.
It’s important to prepare so that you and your family won’t struggle if, by any chance, you can’t work due to injury or illness.
You’d feel more secure with insurance that provides comprehensive support for treatment costs, hospitalization, and living expenses, right? If this commercial made you feel uneasy, it’s not too late—take a moment to review your coverage now.
Mirai Support: ‘Feelings for the Future (Parents)’ Edition
This is the 2011 Nippon Life Mirai Support commercial titled “Thoughts for the Future (Parents).” It depicts Haruka Ayase taking a walk along the coast, seeing a happy-looking family, and reflecting on her own childhood.
You can also see rare photos of Haruka Ayase from when she was a child.