[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Historical CM Compilation [2026] (41–50)
P&G Lenor Aroma Jewel “Shasha’s Song” VersionHaruka Ayase
This piece depicts Haruka Ayase shaking Aroma Jewel and humming a tune as she melts into various fragrances and the spaces that inspired them.
The outfits, colored to match each scent’s image, are absolutely lovely.
Each fragrance was created in collaboration with a world-renowned fragrance maison, highlighting how easily you can experience these scents through your laundry.
SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Sakura Design Bottle” versionHaruka Ayase
This commercial promotes the fact that with SK-II Pitera Essence, you can get the benefits of a pre-essence and toner, as well as a serum, all in a single bottle.
It clearly conveys both the high efficacy—showing how bare skin looks more beautiful even without makeup—and the joy that comes with it, expressed through Haruka Ayase’s facial expressions and narration.
The Shape of the Future: 5-Star “Both!” Edition
This is a commercial for “Five Stars,” which provides both a lump-sum payment when you’re diagnosed with one of the three major diseases and ongoing support annuities afterward.
Haruka Ayase appears, suggesting “Both!!” to people struggling between two choices in various situations, highlighting the reassuring strength of “Five Stars.”
Story of the Shape of the Future: “Birth” ChapterHaruka Ayase, Kento Kaku, Yosuke Eguchi, Ryo Iwamatsu, Dai Okabe, Rikako Yagi
It’s a commercial featuring Kento Kaku playing a father whose baby has just been born, encouraging viewers to review their insurance.
But Kento Kaku, totally smitten with his child, isn’t taking in the conversation at all (lol).
That’s right—when your family grows, one essential step is to review your insurance.
It’s important to prepare so that you and your family won’t struggle if, by any chance, you can’t work due to injury or illness.
You’d feel more secure with insurance that provides comprehensive support for treatment costs, hospitalization, and living expenses, right? If this commercial made you feel uneasy, it’s not too late—take a moment to review your coverage now.
Mirai Support: ‘Feelings for the Future (Parents)’ Edition
This is the 2011 Nippon Life Mirai Support commercial titled “Thoughts for the Future (Parents).” It depicts Haruka Ayase taking a walk along the coast, seeing a happy-looking family, and reflecting on her own childhood.
You can also see rare photos of Haruka Ayase from when she was a child.
Mirai Support: ‘Mirai Supporter Interior Designer’ EditionHaruka Ayase
Haruka Ayase’s cheerleader look is so dazzling it makes me squint.
It’s the Nippon Life “Future Supporter: Interior Designer” commercial.
The song is sung by Hiroko Shigezumi, a member of the chorus group Smooth Ace.
The catchy melody really sticks in your ears.
Mirai Support: ‘Que Sera, Sera’ EditionHaruka Ayase
This commercial features Haruka Ayase portraying a woman struggling with worries as she goes through life.
Even someone who always seems cheerful and happy might actually be carrying various circumstances and concerns—watching this ad makes you feel that way.
No matter what happens, morning will always come.
If that’s the case, many of us want to spend our days with a smile and live aiming for a happy future.
I believe this commercial especially resonates with those who are feeling down and gives them courage.