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[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]

Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.

She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.

She consistently enjoys very high favorability and appears in many commercials.

In this article, we’ll showcase all the commercials she’s featured in!

Every one of them highlights her wonderfully natural expressions and vibe.

Whether you’re a fan or not, please take this opportunity to check them out!

Haruka Ayase Commercial Appearances & Historical Ads Overview [2026] (1–10)

Kirin Beer Kirin Good Ale “The Legendary Masterpiece” / “Six Bottles per Second?!”Haruka Ayase, Motoki Omori, Minami Hamabe, Ryohei Suzuki

They’re highlighting its popularity by noting that Kiringood Ale surpassed a cumulative shipment of 50 million bottles just three months after sales began, which works out to six bottles sold per second.

The video shows the cast members each praising how delicious it is, and their expressions really convey the great taste.

SK-II “Every Morning, Bare Skin Becomes Your Ideal Foundation. PITERA Best Collection” 2026 VersionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. PITERA™ Best Collection

This is a commercial promoting SK-II’s PITERA that promises three benefits: a pre-serum, toner, and serum.

Haruka Ayase’s expressions and narration are key points, and her bright demeanor clearly conveys the product’s high effectiveness.

The video has a positive tone that effectively expresses achieving beauty and helping you attain your ideal skin.

Fujipan “Happy Bread Company” editionHaruka Ayase

Happy Bread Company Edition

It’s a corporate commercial for Fujipan, highlighted by Haruka Ayase’s memorable line: “It’s a way of making bread that delights everyone.” The ad shows an adorable bakery that looks like it stepped out of a picture book, where many kinds of bread are being made.

It clearly conveys that Fujipan bakes bread with the people who will eat it in mind.

[Haruka Ayase] Commercial Appearances & Historical Commercials Summary [2026] (11–20)

P&G Lenor Aroma Jewel “Fragrance Series” VersionHaruka Ayase

Lenor Aroma Jewel Fragrance Series - 15 seconds

They highlight that having two colors of fragrance beads in one bottle lets you enjoy a deeper scent.

The easy method of use—just putting them in the washing machine—is also introduced, emphasizing how simply you can enjoy a lovely fragrance.

In the latter part of the commercial, the scent variations are presented, which makes you imagine, “If it were me, I’d want this scent.”

P&G Lenor Reset Serum “The Greedy Fabric Softener” EditionHaruka Ayase

[Lenor Reset Serum] All-in-one Fabric Softener - 30 seconds

This commercial features Haruka Ayase conveying the effects of Lenor Reset Serum with a musical-style vibe.

It introduces how a single bottle delivers a variety of benefits people expect from a fabric softener—from reducing wrinkles and eliminating odors to offering a pleasant fragrance.

The range of scents is another highlight, designed to lift your mood and keep the energy high.

UNIQLO “Thanksgiving: 40th Anniversary—Our Original Spirit and Gratitude”Haruka Ayase, Kohei Matsushita, Atsuto Uchida, Kei Nishikori, Shingo Kunieda

UNIQLO Thanksgiving Sale TV Commercial “40th Anniversary: Our Original Spirit and Gratitude” 30 seconds

This commercial promotes Uniqlo’s value-packed Thanksgiving Sale while also highlighting its 40-year journey.

Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” the grand yet warm sound powerfully conveys hope for the future.

The on-screen captions expressing the brand’s original spirit and gratitude also communicate a user-centric stance.

SK-II “Clear bare skin. #ThankYouPITERA” versionKaori Momoi, Haruka Ayase, Mei Nagano

Clear bare skin. #ThankYouPITERA™

This commercial centers on the major theme of clear, bare skin, conveying SK-II’s effectiveness, feel, and trustworthiness.

Kaori Momoi, Haruka Ayase, and Mei Nagano use SK-II and share their impressions.

Their confident smiles and moving narration effectively communicate a sense of reassurance and reliability.