[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances & Historical Ads Overview [2026] (1–10)
P&G Lenor Happiness “The Strongest Tag Team”Haruka Ayase
Lenor Happiness is a fabric softener loved for its luxurious fragrance and soft touch.
This commercial introduces a new scent created by using Lenor Happiness together with Aroma Jewel at the same time.
After Haruka Ayase puts on freshly laundered clothes and steps out of her walk-in closet, she finds herself in a beautiful, refined space reminiscent of a five-star hotel.
It’s, of course, an imagined scene, but the dreamy presentation is enough to make many women want to try it at least once.
UNIQLO “Thanksgiving: 40th Anniversary—Our Original Spirit and Gratitude”Haruka Ayase, Kohei Matsushita, Atsuto Uchida, Kei Nishikori, Shingo Kunieda
This commercial promotes Uniqlo’s value-packed Thanksgiving Sale while also highlighting its 40-year journey.
Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” the grand yet warm sound powerfully conveys hope for the future.
The on-screen captions expressing the brand’s original spirit and gratitude also communicate a user-centric stance.
UNIQLO ‘2024 Merino Wool LifeWear / Merino Day’ EditionHaruka Ayase, Yumi Kawai
This is a UNIQLO Merino Wool commercial depicting an exchange in a record shop.
Among the many records in the store, Yumi Kawai picks up Southern All Stars’ “Melody,” which is also playing as the commercial’s BGM.
The man who came to the shop with her asks, “Was that before you were born?” Kawai replies, “Truly cool things stay cool forever.” Watching their exchange, Haruka Ayase chimes in, “That’s a great line.” Through this story built around the theme of “good things,” the commercial conveys the appeal of Merino wool.
[Haruka Ayase] Commercial Appearances & Historical Commercials Summary [2026] (11–20)
P&G Lenor Reset Serum “The Greedy Fabric Softener” EditionHaruka Ayase
This commercial features Haruka Ayase conveying the effects of Lenor Reset Serum with a musical-style vibe.
It introduces how a single bottle delivers a variety of benefits people expect from a fabric softener—from reducing wrinkles and eliminating odors to offering a pleasant fragrance.
The range of scents is another highlight, designed to lift your mood and keep the energy high.
SK-II “Clear bare skin. #ThankYouPITERA” versionKaori Momoi, Haruka Ayase, Mei Nagano
This commercial centers on the major theme of clear, bare skin, conveying SK-II’s effectiveness, feel, and trustworthiness.
Kaori Momoi, Haruka Ayase, and Mei Nagano use SK-II and share their impressions.
Their confident smiles and moving narration effectively communicate a sense of reassurance and reliability.
SK-II Clear Skin. “#ThankYouPITERA” EditionKaori Momoi, Haruka Ayase, Mei Nagano
This is an SK-II commercial for “Clear Skin #ThankYouPitera,” featuring all three SK-II Global Ambassadors: Kaori Momoi, Haruka Ayase, and Mei Nagano.
Each of them comments on “clear skin” and shows off their beautiful, clear complexion.
SK-II Skinpower AdvancedHaruka Ayase
Haruka Ayase usually gives off a cute impression, but in this commercial you can see a slightly cooler side of her.
Dressed in red and spreading it out, she looks like a large, blooming flower.
Reversing the bloom during the “approach the sparks of aging” segment is a clever touch.
Everything is beautiful from start to finish—a commercial that leaves you entranced.