[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Past Ads Summary [2026] (51–60)
Otsuka Pharmaceutical Pocari Sweat
When it comes to Otsuka Pharmaceutical’s Pocari Sweat, many people probably associate it strongly with youth.
In the 2000s, a series of commercials featuring Haruka Ayase portraying various scenes related to youthful days drew a lot of attention.
They conveyed a bright, energetic atmosphere of sprinting through youth at full throttle, while reminding us that staying hydrated is essential to enjoy it to the fullest.
The harmony between the refreshing blue sky and Pocari Sweat’s blue packaging seems to highlight Haruka Ayase’s smile and the radiance of youth in these commercials.
Ezaki Glico “Skippani Smile” version
When you first hear the lyrics, you can’t help but think, “What do they even mean?” But the more you listen, the more it naturally gets stuck in your head—it’s a highly addictive commercial jingle.
The lyrics are unique, and the dance is really distinctive too.
It’s hard to memorize after just one viewing.
The way Haruka Ayase nails such a difficult dance shows just how high her potential is as an actress—amazing, right? And the melody is super catchy, so it really makes you want to start dancing!
AQUARIUS Vitamin Guard “Another fulfilling day.” Version
The song used in the Aquarius Vitamin Guard commercial featuring Haruka Ayase, which aired starting in 2011, is an original CM track sung by Ayase herself.
It perfectly matches her energetic and approachable image.
The lyrics are delivered rapidly in a smooth flow, and the cheerful accompaniment is also a highlight.
It’s a very high-energy tune that sticks in your head—once you hear it, you’ll find it replaying in your mind again and again.
ANA (All Nippon Airways) ANA SUPER VALUE “ANA SUPER VALUE Sales Launch” EditionKenji Ozawa
The 2019 Golden Week was a 10-day holiday, so this “ANA SUPER VALUE” commercial dubs it the “Super Golden Week.” The series also features Ryo Yoshizawa playing the younger brother.
In this series, Haruka Ayase plays a cheerful, go-my-own-way type of older sister, and this ad is bright and full of energy, showcasing her carefree personality.
Haruka Ayase Commercial Appearances and Historical Ads Summary [2026] (61–70)
KFC (Kentucky Fried Chicken) Kentucky Christmas 2013 “Party Barrel Early Reservation Bonus” EditionMariya Takeuchi
The Santa Claus outfit is cute! This is the KFC commercial, “Party Barrel Early Reservation Bonus.” It aired in 2013.
Haruka Ayase with wings flutters around like a fairy… it’s so dreamy.
The scene where she pops her head out from the container is a must-see! Watching it really makes you hungry.
P&G SK-II: “Haruka Ayase discovers the new SK-II Facial Treatment Essence limited-edition bottle in the world of #PITERA Wonderland” – 41 secondsRoy Shen Zoor
Haruka Ayase also appears in this commercial, whose stunning CG makes you want to keep watching.
It promotes the limited-edition bottle of SK-II’s Facial Treatment Essence.
Just from the opening, the vivid visuals are so captivating you might mistake it for a trailer for an animated film.
Haruka Ayase shows up at the end in pajamas, so be sure to watch all the way through!
Kikkoman “Always Fresh: Just-Pressed Raw Soy Sauce” – Cooking (Pork and Potatoes) EditionHaruka Ayase
Haruka Ayase also appears in Kikkoman commercials.
This one is the Kikkoman “Itsudemo Shinsen Shiboritate Nama Shoyu” ad released in February 2019.
Haruka Ayase appears as the wife, and the camera shows things from the husband’s point of view.
In the commercial, after she touts how amazing the fresh soy sauce is, you’d think she’s going to cook, but she sings, “You’re the one who’s going to cook,” making for a slightly humorous twist.