RAG MusicCM
Lovely commercial jingle

Summary of Biore commercials. Also note the star-studded cast.

Biore is a skincare brand developed by Kao.

Biore offers products such as facial cleansers, makeup removers, and lotions for women, and also features various sub-brands like Biore u, which focuses on hand soaps and body washes, and Men’s Biore for men.

In this article, we’ll introduce a range of Biore-related commercials all at once.

Many of these commercials feature popular actors, so be sure to pay attention to the cast as you watch.

Let’s dive in and see what kinds of commercials there are!

Biore commercials roundup: Spotlight on the star-studded casting (21–30)

Kao Biore u Kitchen Gel Hand Soap: “Off in One Go”

Kao Biore u Biore u Kitchen Gel Hand Soap - All-Off Edition TV Commercial

This is a commercial for Biore u Kitchen Gel Hand Soap, a hand soap for kitchen use.

The product’s features are introduced to a snappy melody, and many people probably found themselves listening all the way to the end.

What’s more, because it shows specific ways to use it in the kitchen, I imagine many viewers thought, “I want to try it!”

The song used in the Biore u Smile Time Fresh Citrus commercial is an original Biore song performed by comedian and actor Tomomitsu Yamaguchi.

While Biore might strongly evoke the image of the “Biore Mom,” having Yamaguchi sing gives a solid and reassuring impression of a “Biore Dad” as well.

Above all, his rugged vocals create a warm commercial where the whole family—dads and moms included—washes their bodies with Biore’s foam.

Kao Biore “For soft, water-embraced skin”

Kao Biore: “For soft skin that embraces water.” – Satoko Koizumi – ♪ MISIA “SHININ’ ~Nijiiro no Rhythm~ (Rainbow-colored Rhythm)”

This is the Biore facial wash commercial by Kao, titled “Aseranai Asa” (An Unhurried Morning), featuring model Satoko Koizumi.

In the dry season, we tend to panic about moisturizing right after washing our face, but this ad conveys that it’s okay—there’s time to spare in the morning.

Koizumi’s clear, luminous presence adds to the charm, making it a lovely commercial.

The CM song is MISIA’s digital-only single from 2005, “SHININ’ ~Nijiiro no Rhythm~.” MISIA’s expansive vocals perfectly match the refreshing morning vibe of the spot.

Kao Biore “Biore × Kishin Shinoyama” VersionNana Eikura

Kishin Shinoyama captures Nana Eikura’s unadorned true self — Biore “Skin. Biore × Kishin Shinoyama 0→100 Years” project web video

This song used in Kao’s Bioré web commercial, Spitz’s “Ai no Shirushi,” was originally released in 1998 as PUFFY’s sixth single.

Although many people strongly associate the song with PUFFY’s performance, it was written and composed by Spitz’s Masamune Kusano, and his self-cover version was featured as the CM song.

It’s a pop yet laid-back track, and you can’t help but think it’s just like Kusano to make a male vocal sound this cute.

Kao Biore Facial Cleansing FoamSaori Yagi

Saori Yagi Biore commercial

Here is the Kao Biore facial cleanser commercial featuring Saori Yagi.

Saori Yagi has appeared in the Kao Biore commercial series since 1986.

The song is “75% no Koibito” (“75% Lover”), sung by Yagi herself and released in 1987.

This commercial series marked her acting debut and became a stepping stone to numerous TV dramas and films—her breakout work, so to speak.

Facial cleanser commercials have always maintained a timeless freshness, no matter how many years pass.

It’s a wonderful commercial and song that showcase the cutting edge of the 1980s.

Kao Biore Facial Cleansing Foam

1989 commercial Kao Biore Hikaru Nishida

Hikaru Nishida, who was active mainly as an idol singer and actress from the late ’80s to the ’90s.

This song was also used as the image song for Biore Facial Foam.

The commercial featuring Hikaru Nishida herself washing her face is wonderfully refreshing—and the sound is refreshing too! The lyrics portray a bittersweet summer romance that perfectly fits a Biore ad.

Above all, Nishida’s clarity gives you such a clean, pure feeling! The composition is by Koji Makaino, who created many songs for Biore commercials.