[Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up
When you’re watching TV or browsing the internet, you sometimes come across a commercial with a song that unexpectedly tugs at your heartstrings, don’t you? Along with memorable visuals, that bittersweet feeling and the intensity of the emotion resonate within you, and before you know it, you’re wondering, “What song is this?” In this article, we’ll introduce CM (commercial) songs that evoke a certain wistfulness.
You just might find that song you couldn’t stop thinking about back then.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [Heartwarming] Moving CM songs. Popular commercial songs
- Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- [Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
- Commercial songs from the 70s. Nostalgic TV commercial jingles.
- [Cup Noodles Commercial Songs] Popular CM songs. Historical CM songs [2026]
- [Tokyo Gas] Want to watch again! A roundup of touching classic commercials
- Commercial songs from Western music that were hits in the 2000s. Popular commercial jingles.
- A roundup of iconic songs: All the tracks from Aquarius commercials
- [Western Music] Commercial Songs I Often Hear Recently [2026]
[Heart-Touching] Bittersweet Commercial Songs: Those Classic Tracks That Bring You to Tears (21–30)
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
LOVE AFFAIR ~Secret Date~Sazan Ōrusutāzu
This is a song that was used in a Mitsuya Cider commercial.
In a word, it’s about an affair, but the sweet world of two people who have fallen into a forbidden love comes through so powerfully that it brings you to tears.
It’s also a song that many hardcore Southern All Stars fans often rank as their number one.
[Touching the Heart] Bittersweet Commercial Songs: Those Unforgettable Tear-Jerking Classics (31–40)
Stop the night once moreSakiya Kenjirō
This is a commercial for Lighthouse, known for its appealing simple, traditional design, which had been on sale since 1986.
The scene where a woman extends her arm wearing a Lighthouse watch out of a car window to call out to a man is especially striking, isn’t it? The BGM in this commercial is Kenjiro Sakiya’s 1987 song “Mou Ichido Yoru o Tomete” (“Stop the Night Once More”).
Its lyrics, poignantly depicting a couple drifting apart against their true feelings, captured the hearts of many listeners.
After being featured in this commercial, the song went on to be used as a theme and insert song in numerous dramas and films.
innocent worldMr.Children
A signature song by Mr.Children, marked by its poignant melody and deeply resonant lyrics.
Released in June 1994, it became a massive hit, surpassing one million copies in just two months.
It was also used in commercials for Japan Coca-Cola’s “Aquarius Neo/Aquarius Iosis,” capturing the hearts of many.
The song’s appeal lies in its lyrics’ profound message, depicting a journey of self-discovery and the pursuit of dreams.
It sings about how easy it is to lose oneself in society, and the importance of finding one’s true self.
As a track that offers courage and hope to keep chasing dreams, it continues to be cherished by many to this day.
Can’t Stop Fallin’ in Loveglove
It’s famous as the song from the “JR Ski Ski” commercials.
I bet almost everyone has heard the chorus.
Many people were likely captivated by the clear, soaring high notes.
You can experience the musical sensibility often referred to as the “Komuro Sound.”
I can’t put it into wordsOda Kazumasa
A supreme masterpiece woven from gentle melodies and lyrics that resonate with the heart.
Kazumasa Oda’s husky vocals seep into the listener’s soul.
Featured on the album “THREE AND TWO,” the song has been embraced by a wide range of generations after being used in numerous commercials and dramas.
It drew renewed attention with a self-cover in 2001 and continues to shine with an undiminished charm today.
It’s a track you’ll want to hear when facing encounters and farewells, or when you’re carrying feelings that words can’t express.
Whether you’re looking back on memories with someone dear or feeling emotionally worn out, this heartwarming piece will gently stay by your side—please savor it.
Voice of the SeaKiritani Kenta
This is a song that became a hot topic as the theme for an au commercial.
Personally, I was moved, feeling I’d encountered a truly good song for the first time in a while.
The husky, sincere vocals resonate deeply in my heart.
Just listening to it makes me reflect fondly on my hometown.
I feel the sound of the sanshin makes the song even more poignant.