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[Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up

When you’re watching TV or browsing the internet, you sometimes come across a commercial with a song that unexpectedly tugs at your heartstrings, don’t you? Along with memorable visuals, that bittersweet feeling and the intensity of the emotion resonate within you, and before you know it, you’re wondering, “What song is this?” In this article, we’ll introduce CM (commercial) songs that evoke a certain wistfulness.

You just might find that song you couldn’t stop thinking about back then.

[Touching the Heart] Bittersweet Commercial Songs: Those Unforgettable Tear-Jerking Classics (31–40)

White LoversKuwata Keisuke

Keisuke Kuwata – Shiroi Koibito-tachi (Short ver.)
White LoversKuwata Keisuke

This is a renowned song that beautifully paints a winter landscape while telling a heartrending love story that resonates deeply.

Showcasing Keisuke Kuwata’s delicate sensibility, it was released in October 2001 and topped the Oricon charts.

Chosen for a Coca‑Cola commercial, it captured the hearts of many.

Set against a cityscape blanketed in snow, the lyrics look back on a past romance, expressing feelings that anyone can relate to.

It’s a track that warms the heart while evoking a gentle sadness when listened to in the cold season.

Perfect for reminiscing about special memories with a loved one, or for spending a quiet winter night alone.

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Christmas EveYamashita Tatsuro

Tatsuro Yamashita "Christmas Eve" Music Video
Christmas EveYamashita Tatsuro

Cherished as a winter tradition, this piece is a classic that gently sings of the loneliness of spending Christmas night alone.

Tatsuro Yamashita’s warm vocals blend beautifully with a melody that feels like the crossing of cold air and the glow of a cozy room.

Released in December 1983, it became a long-selling hit after being featured in a JR Tokai commercial in 1988, with sales rising every Christmas season.

The chorus, which evokes the image of a quiet street corner, brings a warmth that seems to make you forget the winter chill.

Many will surely empathize with the protagonist’s bittersweet feelings as they wait for a promised meeting with a lover.

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SWEET MEMORIESMatsuda Seiko

This piece is known as a classic that weaves bittersweet memories.

Seiko Matsuda’s clear, translucent voice beautifully portrays recollections of a past love.

Although it was released to the world in August 1983 as the B-side to the single Glass no Ringo (Glass Apple), its captivating melody and lyrics quickly captured many hearts and it soon grew into a popular song.

It was also featured in a commercial for Suntory CAN Beer, which brought it even more attention.

It’s the kind of song you find yourself humming when you want to look back on memories with someone special.

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All My LifeKiyoshi Ryujin

Ryuto Sei – All My Life [J:COM Smart TV “New Life” CM Song]
All My LifeKiyoshi Ryujin

This is a song by Ryujin Kiyoshi, a singer-songwriter from Osaka Prefecture.

It’s included on his sixth album, WORK, released in 2013.

The song was featured in a commercial for J:COM Smart TV.

It’s a heartrending love ballad that tightly squeezes your chest.

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You like whisky, don’t you?Ishikawa Sayuri

This song was created as the theme for the commercial for the whisky “Suntory Crest 12 Years.” It was released on CD in 1991.

With Mariya Takeuchi’s version and numerous covers by many artists, it has been beloved for many years.

It’s a wonderful track that exudes an adult sophistication.

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