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[Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up

When you’re watching TV or browsing the internet, you sometimes come across a commercial with a song that unexpectedly tugs at your heartstrings, don’t you? Along with memorable visuals, that bittersweet feeling and the intensity of the emotion resonate within you, and before you know it, you’re wondering, “What song is this?” In this article, we’ll introduce CM (commercial) songs that evoke a certain wistfulness.

You just might find that song you couldn’t stop thinking about back then.

Playlist

[Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up
show_chartTitlePlaylistReview
1eastBeyond sorrowAimer
Beyond sorrowAimerplay_arrow
A song of determination to look ahead beyond sorrow
2eastblue skyaiko
blue skyaikoplay_arrow
A bittersweet song of a blue sky that depicts the end of love
3eastlost itemVaundy
lost itemVaundyplay_arrow
Vaundy’s song that portrays the emotion of forgetfulness
4eastthe first strong spring windnishina
the first strong spring windnishinaplay_arrow
A bittersweet spring song that looks back on memories
5eastearring on the right earKoresawa
earring on the right earKoresawaplay_arrow
A song depicting a heartbreak and memories of a piercing in the right ear
6eastTearful KissSazan Ōrusutāzu
Tearful KissSazan Ōrusutāzuplay_arrow
Making up with mandarins: a touching commercial about bittersweet love
7eastI’ve fallen in love.YUTORI-SEDAI
I’ve fallen in love.YUTORI-SEDAIplay_arrow
A light, uplifting song that captures the exhilaration of love
8eastMapleKamisiraishi Moka
MapleKamisiraishi Mokaplay_arrow
Moka Kamishiraishi’s adieu is a popular song featured in commercials.
9eastSugar losswanuka
Sugar losswanukaplay_arrow
A song that lightly expresses the feelings of parting
10eastC.O.S.M.O.S. ~Cosmos (Autumn Cherry Blossoms)~Sandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
C.O.S.M.O.S. ~Cosmos (Autumn Cherry Blossoms)~Sandaime Jē Sōru Burazāzu fromu Eguzairu Toraibuplay_arrow
A moving song that sings of the poignant feelings of autumn.
11eastNEVER FALL IN LOVE AGAINSazan Ōrusutāzu
NEVER FALL IN LOVE AGAINSazan Ōrusutāzuplay_arrow
Sophisticated morning attire in the HEATTECH commercial
12eastLove’s Melody and Rainy SkiesAAA
Love’s Melody and Rainy SkiesAAAplay_arrow
A song that portrays a heartrending love, expressed with rich emotion.
13eastI love you, but I can’t love you.AAA
I love you, but I can’t love you.AAAplay_arrow
AAA's heartrending love single stirs the heart with gentle vocals
14easttwo peopleaiko
two peopleaikoplay_arrow
A song that impressively captures the anguish and strength of love
15eastFrom our joined handsback number
From our joined handsback numberplay_arrow
Positive songs by back number, memories and regrets
16eastSnow BlossomNakajima Mika
Snow BlossomNakajima Mikaplay_arrow
“Yuki no Hana” is Mika Nakashima’s poignant winter masterpiece.
17eastKichijojiIkuta Rira
KichijojiIkuta Riraplay_arrow
Bittersweet memories of love and nostalgia painted in “Kichijoji”
18eastA Naked Heartaimyon
A Naked Heartaimyonplay_arrow
AIMYON’s “Naked Heart” moved me in the commercial.
19eastLove Garmentimase
Love Garmentimaseplay_arrow
Collaborating with imase in a Kirin Gogo-no-Kocha commercial
20eastPlatinumSano ibuki
PlatinumSano ibukiplay_arrow
A moving work whose melody and lyrics resonate with the heart
21eastHow are you?adieu
How are you?adieuplay_arrow
Kanro Candy 70th Anniversary: A Song of Kindness and Bittersweet Longing
22eastIMrs. GREEN APPLE
IMrs. GREEN APPLEplay_arrow
A cold night, illuminations, and a song by Mrs. GREEN APPLE
23eastme me sheRADWIMPS
me me sheRADWIMPSplay_arrow
Heisei-era love song expressing the emotions of a heartbreaking farewell
24eastI forget you, who are so quiet, in October.atarayo
I forget you, who are so quiet, in October.atarayoplay_arrow
A poignant song by Spotify that portrays the emotions of a breakup
25eastOne more time,One more chanceYamazaki Masayoshi
One more time,One more chanceYamazaki Masayoshiplay_arrow
A poignant song featured in a Suntory commercial and as a movie theme
26eastLetter to TomorrowTeshima Aoi
Letter to TomorrowTeshima Aoiplay_arrow
Aoi Teshima’s “Letter to Tomorrow”: moving forward with a heartrending voice
27eastHow could I possibly know?Vaundy
How could I possibly know?Vaundyplay_arrow
Vaundy’s wistful song expresses hope in a commercial jingle
28eastRhetoricMeruto Taimā
RhetoricMeruto Taimāplay_arrow
Affectionate Expressions and Desired Songs of Melt Timer
29eastStars are falling.Senchimirimentaru
Stars are falling.Senchimirimentaruplay_arrow
Centimillimental’s new song: bittersweet winter feelings
30eastLOVE AFFAIR ~Secret Date~Sazan Ōrusutāzu
LOVE AFFAIR ~Secret Date~Sazan Ōrusutāzuplay_arrow
An adultery song, a heartrending love story that cannot be forgiven
31eastStop the night once moreSakiya Kenjirō
Stop the night once moreSakiya Kenjirōplay_arrow
Lighthouse commercial and Kenjirō Sakiya’s classic song
32eastinnocent worldMr.Children
innocent worldMr.Childrenplay_arrow
Mr.Children's iconic songs that resonate with the heart: hope and self-discovery
33eastCan’t Stop Fallin’ in Loveglove
Can’t Stop Fallin’ in Lovegloveplay_arrow
Tetsuya Komuro’s classic song, with the charm of a clear, translucent voice
34eastI can’t put it into wordsOda Kazumasa
I can't put it into wordsOda Kazumasaplay_arrow
Kazumasa Oda’s classic song, a voice that resonates with the heart
35eastVoice of the SeaKiritani Kenta
Voice of the SeaKiritani Kentaplay_arrow
A moving piece whose sanshin tones resonate in the heart
36eastWhite LoversKuwata Keisuke
White LoversKuwata Keisukeplay_arrow
A classic song that portrays a love that has passed in a winter city
37eastChristmas EveYamashita Tatsuro
Christmas EveYamashita Tatsuroplay_arrow
A classic song that sings of the loneliness and warmth of Christmas
38eastSWEET MEMORIESMatsuda Seiko
SWEET MEMORIESMatsuda Seikoplay_arrow
Seiko Matsuda’s classic song beautifully sings of memories of love.
39eastAll My LifeKiyoshi Ryujin
All My LifeKiyoshi Ryujinplay_arrow
Seiryuto’s wistful love song, J:CM song
40eastYou like whisky, don’t you?Ishikawa Sayuri
You like whisky, don’t you?Ishikawa Sayuriplay_arrow
The song from the Suntory Crest 12-year-old commercial