RAG MusicCM
Lovely commercial jingle

Catchy commercial jingles. A roundup of those songs grabbing attention in ads!

When you’re watching TV or browsing the internet, you often come across commercials, and I’m sure many of you have had a song from one of them get stuck in your head.

In this article, we’ll introduce lots of noteworthy CM (commercial) songs—whether it’s a tune you can’t quite name but can’t stop thinking about, or a song you only heard a snippet of in the ad and want to listen to in full.

Along with the latest tracks, there are also cases where songs from the Showa and Heisei eras are being used again today, so reading this article could be your chance to discover a wide range of music! Let’s dive right in!

Catchy Commercial Jingles [July 2025] (21–30)

NIVEA Kao Eight Four Aroma Switch “Step Out Smoothly” Edition

Hashimoto Eriko

Nivea Kao 8x4 Aroma Switch Smooth Step Forward 30-second CM starring Nicole Fujita
Hashimoto Eriko

After the COVID-19 pandemic, we’ve entered an era where we can manage without meeting people in person—through remote work, virtual drinks, and the like.

Yet precisely because of this era, the narration by Nicole Fujita tells us how important the feeling of “wanting to meet” is.

In the latter half of the commercial, 8×4 Aroma Switch is introduced so that when you do meet people, you can keep your skin smooth and sweat under control.

It’s a beautifully crafted ad that makes you want to see someone special.

The BGM features a track by Eriko Hashimoto, known as the vocalist of Chatmonchy.

The song’s lyrics, like the commercial’s theme, express the desire to meet.

As of the commercial’s release, details about the song haven’t been revealed, so we can look forward to the information being announced.

Otsuka Pharmaceutical CalorieMate “Summer Begins.” Version

Surges (feat. Natsuse & Luan)NEW!Orangestar

Orangestar – Surges (feat. Natsuse & Ruan) / CalorieMate web movie
Surges (feat. Natsuse & Luan)NEW!Orangestar

The 2020 Inter-High School Championships, which were canceled due to COVID-19.

This commercial depicts the disappointment of student athletes who had been training for the tournament, and the growing determination they felt as they continued their efforts toward the first Inter-High in two years, to be held in 2021.

The song that plays alongside these intensely youthful, passionate visuals is Orangestar’s “Surges (feat.

Natsuse & Ruan).” Written specifically for this commercial, its lyrics—portraying the drive to keep moving toward a goal no matter the adversity—are truly moving.

With the title “Surges,” meaning “to surge/press in,” the track conveys the unstoppable passion of these student athletes regardless of what happens.

JR Central “Meeting was something special.” Version

hopeNEW!odol

odol – Nozomi (Music Video) *JR Central “Meeting in person was something special.” TV commercial song*
hopeNEW!odol

When you think of JR Central and Eri Fukatsu, the 1988 Hometown Express commercial comes to mind.

In this commercial, Fukatsu makes her first appearance in a JR Central ad in a long time.

In addition to emphasizing the importance of meeting someone dear to you, the Shinkansen is memorably portrayed as the means to go see them.

The background music in the commercial is “Nozomi,” a song released by odol in 2022.

Its lyrics, which depict meeting a loved one who lives far away, are warm, and together with the gentle vocals, they resonate deeply in the heart.

JR Central Smart EX “It’s okay even for groups” version

Metro CityNEW!imase & natori

This is a promotional commercial for Smart EX, which makes it easy to reserve Shinkansen seats using a smartphone.

It’s striking how effortlessly you can book on your phone while others wait in a long line at the ticket machines.

The background music features “Metro City,” a collaboration by imase and natori, both active as singer-songwriters.

Its brisk rhythm and the duo’s beautiful vocals create a refreshing and pleasant listening experience.

Otsuka Pharmaceutical CalorieMate “Now” Edition

MomentNEW!Leina

Moment (Lyric Video) – Leina from Major Debut EP “Blue age”
MomentNEW!Leina

It’s a striking, youth-filled commercial capturing high school students immersed in their club activities.

Even if club activities only last through high school, it’s wonderful to see them so focused on the present and giving it their all.

Playing alongside footage of these students pouring everything into the moment is “Moment,” written by Leina specifically for this commercial.

The lyrics depict dedicating oneself wholeheartedly to this very instant, and listening to it fills you with courage and motivation!

Otsuka Pharmaceutical Calorie Mate “Today, I Became a Department Manager” Edition

ninjin (from Rokudenashi)

Depicting the struggles and passion of the “club captains” who support their teams! Music by Ninzin, known on TikTok for “Rokudenashi.” Calorie Mate web video: “Today, I Became Club Captain.”
ninjin (from Rokudenashi)

This commercial follows the dedicated efforts of club captains, conveying both the inner conflict and passion that come with their positions, while showing how Calorie Mate supports their hard work.

It portrays the struggle of being a captain—where focusing solely on performance isn’t enough and a different kind of effort is required—as well as the bonds with teammates who offer support.

Elevating this youthful pursuit toward their goals is a song performed by Ninjin, also known as a member of Rokudenashi.

The powerful band sound combined with the soaring vocals vividly expresses a strong, forward-driving energy.

Otsuka Pharmaceutical CalorieMate “To Those Who Keep Thinking in This World”

Wings of SteelNEW!RADWIMPS

RADWIMPS – Steel Wings [Official Music Video]
Wings of SteelNEW!RADWIMPS

The Calorie Mate Liquid commercial featuring Yojiro Noda from RADWIMPS was produced in 2021, in the midst of the COVID-19 pandemic.

The images of Noda singing and of people persevering through the pandemic appear in succession, striking a chord in the heart.

The song Noda performs in the commercial is Steel Wings, written specifically for it.

Reading the lyrics—which he said he wrote while continually thinking about how to survive the pandemic—brings back the anguish and inner conflict of that time.